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Global Vice President - Commercial Sales

Sprout Social is looking to hire a Global Vice President, Commercial Sales for the Sales & Success team.

Why join Sprout’s Sales & Success team?

At Sprout Social, we empower brands to deepen real connections with their audiences, leveraging the power of social media. As a leader in social media management solutions, we serve a global customer base, including top brands and emerging businesses, helping them navigate the evolving digital landscape with innovative tools and unmatched customer support.

Sprout Social is a place where people and their ideas thrive. Our success stems from a strong commitment to our people, our customers, and our community.

What you’ll do

We are seeking a Global Vice President of Commercial Sales to lead our worldwide commercial sales team, driving growth in this critical segment of our business. This role requires a results-driven and customer-centric leader with a proven ability to build, scale, and inspire high-performing sales organizations. The ideal candidate will have a deep understanding of global markets, experience with SaaS sales, and a track record of fostering cross-functional collaboration to deliver exceptional business outcomes.

  • Strategic Leadership: Develop and execute a global commercial sales strategy that aligns with Sprout Social’s overarching business objectives.
  • Team Building and Leadership: Recruit, mentor, and lead a diverse, high-performing global commercial sales team, fostering a culture of accountability, inclusion, and excellence.
  • Revenue Growth: Drive revenue growth through effective pipeline management, team enablement, and optimization of sales processes.
  • Market Expansion: Identify and capitalize on opportunities to penetrate emerging and established markets, adapting strategies to regional nuances.
  • Customer-Centricity: Act as a champion for customers, ensuring their voices are central to sales strategies and fostering long-term relationships that drive retention and expansion.
  • Cross-Functional Collaboration: Partner with marketing, product, success, and other internal teams to align on go-to-market strategies, product offerings, and customer experience.
  • Data-Driven Insights: Leverage data and analytics to inform decision-making, measure team performance, and continuously improve outcomes.
  • Innovation: Stay ahead of industry trends and emerging best practices to position Sprout Social as a leader in the commercial segment.

What you’ll bring

You are a results-oriented leader with a proven track record of strategic leadership, driving global commercial sales strategies that align with core business objectives. You are a committed leader with experience building and leading high-performing, diverse sales teams while fostering a culture of accountability, inclusion, and operational excellence. You have proven success cross-collaborating across functions, leveraging data-driven insights to drive revenue growth. 

The minimum qualifications for this role include:

  • 15+ years of professional experience, with 10+ years in sales leadership roles, including global team management
  • Proven success in SaaS sales, particularly in commercial or mid-market segments
  • Demonstrated experience leading sales teams across diverse geographies, with an understanding of regional dynamics and business practices
  • A track record of achieving or exceeding revenue targets in a high-growth environment
  • Strong people leadership skills, with a focus on developing talent, driving engagement, and building inclusive cultures

Preferred qualifications for this role include:

  • Comfort with data-driven decision-making and leveraging sales technology (e.g., CRM tools like Salesforce)
  • Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels
  • Ability to thrive in a fast-paced, dynamic environment and embrace change

How you’ll grow

Within 1 month, you’ll plant your roots, including:

  • Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
  • Make a plan with your leader to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn about Sprout’s approach to global sales
  • Get to know your team (Directors, Managers, and ICs) and work to understand each individual’s current challenges and areas of opportunity
  • Educate yourself on the current team structure, goals, and overall strengths/weaknesses 
  • Begin researching both emerging and established markets for potential growth opportunities. Understand regional variations, trends, customer pain points, and competitive pressures

Within 3 months, you’ll start hitting your stride by:

  • Establish rapport with the existing sales leadership, sales team, and other cross-functional teams (marketing, product, customer success) to understand team dynamics, current processes, and areas for improvement
  • Dive into current sales processes, performance metrics, and existing pipeline. Analyze historical performance data and CRM reports to understand where opportunities for growth exist
  • Conduct a talent assessment of your team to understand coaching and development opportunities as well as hiring needs across your organization
  • Begin coaching and mentoring Directors and Managers to help them improve, both professionally and personally

Within 6 months, you’ll be making a clear impact through:

  • Start executing on pipeline management strategies, ensuring that the team is effectively managing their sales funnels, qualifying leads, and closing deals. Identify key performance indicators (KPIs) for team success and individual accountability.
  • Partner with the marketing and product teams to ensure alignment on GTM strategies and collaborate to build sales enablement tools, training materials, and product positioning
  • Start building relationships with key customers and internal teams. Establish a framework for integrating customer feedback into sales processes
  • Support ongoing initiatives, planning efforts, and ensure your organization is delivering against its expectations 

Within 12 months, you’ll make this role your own by:

  • Owning the global sales strategy and leading your team through sustained growth, ensuring that regional strategies align with the overarching corporate goals
  • Continue to build and lead a diverse, high-performing team that fosters a culture of accountability and excellence
  • Champion a customer-first approach that drives both retention and expansion. Ensure customer feedback is continuously integrated into both sales strategies and product development
  • Stay ahead of industry trends to position Sprout Social as a leader in the commercial segment 
  • Actively seek and respond to feedback from peers, customers, and leadership—both solicited and unsolicited—to continuously improve processes and outcomes
  • Bring fresh ideas and innovative solutions to the table, using your unique skills and perspective to drive positive change and make an impact in ways we haven't yet imagined

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

  • Insurance and benefit options that are built for both individuals and families
  • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
  • High-quality and well-maintained equipment—your computer will never prevent you from doing your best
  • Wellness initiatives to ensure both health and mental well-being of our team
  • Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members
  • Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting


Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

This role’s minimum On Target Earnings (“OTE”) is 349,600 USD annually. OTE is the sum of a fixed base salary plus incentives at target performance. Incentive compensation will vary based on performance. The minimum amount earned is the fixed base salary. Since the incentive plan is uncapped, this role has no maximum pay range.

These ranges were determined by a market-based compensation approach. We used data from multiple sources, including, but not limited to, trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

OTE is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.



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What You Should Know About Global Vice President - Commercial Sales, Sprout Social

Sprout Social is on the lookout for an exceptional Global Vice President of Commercial Sales to join our dynamic Sales & Success team! If you're passionate about empowering brands and thrive in creating meaningful connections through social media, this could be your dream job. At Sprout Social, we pride ourselves on helping top brands and emerging businesses navigate the digital landscape with innovative tools and unparalleled customer support. As the Global Vice President of Commercial Sales, you'll lead our worldwide commercial sales efforts, driving growth and ensuring customer-centric strategies. You’ll develop and execute a comprehensive sales strategy that aligns with our business goals, while building and mentoring a top-notch global sales team. With a strong focus on revenue growth and market expansion, you’ll identify and capitalize on new opportunities across diverse regions, employing your vast understanding of global markets to adapt strategies effectively. You’ll foster collaboration with our marketing and product teams to ensure our sales enablement tools are top-notch. If you’ve got a proven track record in SaaS sales and thrive in a fast-paced environment, we want to hear from you. Join us in fostering a culture of inclusion and operational excellence at Sprout Social, where your ideas can truly shine.

Frequently Asked Questions (FAQs) for Global Vice President - Commercial Sales Role at Sprout Social
What are the responsibilities of a Global Vice President of Commercial Sales at Sprout Social?

As a Global Vice President of Commercial Sales at Sprout Social, your main responsibilities include developing a global sales strategy, leading and mentoring a diverse team of sales professionals, driving revenue growth through effective management processes, collaborating cross-functionally with marketing and product teams, and leveraging data-driven insights to inform strategic decisions. You will also focus on identifying market opportunities and nurturing long-lasting customer relationships to ensure their voices are at the forefront of our sales strategy.

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What qualifications are required for the Global Vice President - Commercial Sales position at Sprout Social?

To qualify for the Global Vice President - Commercial Sales position at Sprout Social, candidates should have over 15 years of professional experience, including at least 10 years in sales leadership roles. Proven expertise in SaaS sales, particularly within commercial or mid-market segments, is essential. A track record of achieving revenue targets, strong people leadership skills, and the ability to manage teams across diverse geographies is also critical. Preferred qualifications include familiarity with sales technology and data-driven decision-making.

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How does Sprout Social support professional growth for the Global Vice President of Commercial Sales?

At Sprout Social, professional growth is a top priority. As the Global Vice President of Commercial Sales, you'll have access to ongoing education and development opportunities through our Grow@Sprout program. This includes comprehensive onboarding sessions, leadership mentoring, and tailored coaching aimed at nurturing your skills and helping you thrive in your role. Additionally, our supportive corporate culture encourages collaboration and the exchange of innovative ideas, paving the way for growth.

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What is the role of customer-centricity for the Global Vice President - Commercial Sales at Sprout Social?

Customer-centricity plays an essential role for the Global Vice President - Commercial Sales at Sprout Social. This position involves ensuring that customer feedback shapes our sales strategies and drives long-term relationships that enhance retention and expansion. By prioritizing customer needs and adapting our approaches based on their insights, you'll help Sprout Social maintain a competitive edge while fostering deep connections with our clients.

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What are the expected outcomes within the first year for the Global Vice President - Commercial Sales at Sprout Social?

Within your first year as the Global Vice President - Commercial Sales at Sprout Social, you are expected to own the global sales strategy, lead your team to sustained growth, and ensure that regional strategies effectively align with corporate goals. You’ll also build a diverse and high-performing team, establish strong relationships with key customers, and continue to foster a customer-first approach that integrates feedback into both sales strategies and product development.

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Common Interview Questions for Global Vice President - Commercial Sales
How would you develop a global commercial sales strategy for Sprout Social?

To develop a global commercial sales strategy for Sprout Social, I would start with a thorough analysis of our current market position, assess customer needs and segmentation, and identify opportunities for growth in both emerging and established markets. Engaging with cross-functional teams including marketing and product will be vital in aligning our strategy with overall business objectives, ensuring that customer feedback is at the forefront to drive effective decision-making.

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Can you describe your experience leading diverse sales teams?

In leading diverse sales teams, my approach centers on fostering an inclusive culture where every team member feels valued and empowered. I prioritize mentorship and personalized development plans, ensuring that each individual's unique strengths are leveraged for team success. By actively promoting team collaboration and being receptive to diverse ideas and perspectives, I have successfully built high-performing teams that have consistently exceeded revenue targets.

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What metrics do you focus on to measure sales team performance?

To measure sales team performance, I focus on key metrics such as revenue growth, conversion rates, pipeline management efficiency, and customer retention rates. By analyzing these metrics alongside individual accountability measures and team collaboration indicators, I can identify areas for improvement and foster a culture of continuous performance enhancement.

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How do you ensure alignment between sales, marketing, and product teams?

Ensuring alignment between sales, marketing, and product teams requires regular communication and collaborative planning sessions. I advocate for a feedback loop where insights from each department inform one another. By establishing joint goals and performance metrics, and fostering transparency in processes, we can create a cohesive approach that maximizes each team's contributions while optimizing the overall customer experience.

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What strategies do you use for managing a sales pipeline effectively?

Effective sales pipeline management involves establishing clear processes for lead qualification, regular pipeline reviews, and data-driven forecasting. I prioritize training my team on best practices for each stage of the pipeline while utilizing CRM tools to monitor progress and provide real-time insights. Adjusting strategies based on performance data allows for proactive engagement with potential opportunities and mitigating any risks to closing deals.

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How would you handle underperformance in your sales team?

When addressing underperformance in my sales team, I start by conducting one-on-one meetings to understand individual challenges and gather feedback. Based on this understanding, I develop tailored coaching and development plans that tackle specific skill gaps, ensure accountability, and provide additional resources where necessary. Encouraging an open culture where team members seek help will foster improvement and drive collective success.

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How do you integrate customer feedback into sales approaches?

Integrating customer feedback into sales approaches is crucial for success. I advocate for creating formal mechanisms where feedback is gathered from customers during the sales process and systematically analyzed. Sharing these insights across the sales team allows us to adapt our strategies and messaging, fostering a stronger connection with our clients and ensuring we proactively address their concerns and needs.

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What role do data and analytics play in your decision-making process?

Data and analytics are foundational to my decision-making process. I rely on metrics to evaluate performance, identify trends, and make informed adjustments to sales strategies. For instance, analyzing historical sales data helps forecasts and highlights opportunities for pipeline optimization. Using a data-driven approach allows me to showcase progress and align our actions with overall business objectives effectively.

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How do you stay updated on industry trends and best practices?

Staying updated on industry trends and best practices is essential in a fast-paced market. I actively engage with industry publications, attend conferences, participate in workshops, and network with fellow leaders. Additionally, I encourage my team to share relevant insights and findings to collectively foster a culture of knowledge sharing that keeps us at the forefront of our industry.

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What does a customer-first approach look like in your sales strategy?

A customer-first approach in my sales strategy means placing customer needs at the center of all initiatives. This involves proactive engagement with clients, tailoring our pitches to solve their specific challenges, and actively seeking their feedback throughout the sales process. By nurturing strong relationships and ensuring exceptional customer experiences, we drive retention, expand our presence, and enhance overall satisfaction.

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Sprout Social is a leading provider of social tools that help businesses become better marketers, build stronger relationships with their customers and create the world’s most beloved brands.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Feedback Forward
Growth & Learning
Transparent & Candid
FUNDING
SENIORITY LEVEL REQUIREMENT
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 10, 2024

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