Sr Data Scientist

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Sr. Data Scientist

The Predictive Analytics team at Hasbro is responsible for analytics in the domain of Paid Media, which includes all of Hasbro’s spend on digital and broadcast media. The data ecosystem is complex and we are seeking a team member to help build a clear picture of how well our media is working.

• The principal mandate for the role is to own and operate a media mix modeling ecosystem for Hasbro’s top brands. A major component of that will be managing and scaling best-in-class vendors of those services, but the role will also entail building and deploying models of our own devising in-house.
• To support the modeling ecosystem, the role will also develop a robust framework of experimentation to verify modeled findings. This will include specifying guidelines and methods for geographically controlled experiments, gathering the demographic data needed to support experimental design, analyzing experimental results, and suggesting a sequence of experiments that can be carried out by each brand to improve the returns of their media deployments.
• This is an IC role, but will be supported by e.g. outsourced analytics engineers whose workstreams will need to be managed.
• In addition to the stakeholders for the Paid Media domain, the wider Predictive Analytics team works together each week to learn new tools, techniques, and share knowledge in a collegiate atmosphere that keeps skills and ideas fresh.

Qualified candidates will have:

• Overall 5+ years of experience working as an analyst or data scientist
• Experience working with data from digital marketing platforms including Facebook Marketing and Google Ads
• Proficiency writing SQL to obtain data for analysis
• Proficiency with the scientific stack in Python, including plotting libraries, Pandas, and modelling and statistical skills using scikit-learn and scipy
• Proficiency with git for version control
• Experience building, operating, or interpreting media mix models. Familiarity with offerings of major vendors, such as Ipsos MMA, ideal.
• Mathematical capability to design geographically controlled experiments and analyze the results using regression. Experience with application to measurement of media effects ideal.
• Experience summarizing trends and key points from advertising data for a lay audience
• Master’s degree or equivalent in statistics, mathematics, or other hard science

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.