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Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.
Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.
We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work.
Basis Technologies is headquartered in Chicago, and our employees have the flexibility to work in an office location, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.
Basis Technologies’ Search Team leverages Basis to help strategize, plan, execute, streamline, and analyze paid search media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients’ business objectives via paid search media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment and Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the search space, supporting each other, and pushing themselves to be the best.
WAYS YOU’LL CONTRIBUTE
Sr Search Media Buyers are responsible for managing paid search media investment for some of Basis’ largest managed service clients pre and post launch.
ANYTHING ELSE?
Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.
LIFE WITH BASIS TECHNOLOGIES
We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.
We've been proudly recognized as:
We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more.
We are proud to be an equal opportunity employer and are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age.
Basis is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application processes. If you need assistance or an accommodation due to a disability, you may contact us at talent.acquisition@basis.net.
Information collected and processed as part of any job applications you choose to submit is subject to Basis' privacy policy that you can view here.
Sr Paid Search Buyer
WHO WE ARE
Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.
Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.
We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work.
Basis Technologies is headquartered in Chicago, and our employees have the flexibility to work in an office location, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.
ABOUT THE TEAM
Basis Technologies’ Search Team leverages Basis to help strategize, plan, execute, streamline, and analyze paid search media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients’ business objectives via paid search media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment and Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the search space, supporting each other, and pushing themselves to be the best.
WAYS YOU’LL CONTRIBUTE
Sr Search Media Buyers are responsible for managing paid search media investment for some of Basis’ largest managed service clients pre and post launch.
OTHER WAYS YOU'LL CONTRIBUTE TO THE TEAM ARE BY:
- Stewarding our client’s paid search media investment across Google, YouTube, Bing, Walmart, Amazon, and other platforms
- Providing thought leadership and mentorship of paid search best processes impacting workflow, performance, and client satisfaction
- Using core knowledge and on-the-job training of search media to propose strategic tactics that meet client’s objectives and KPIs
- Working independently or with Associate Search Media Buyers to develop keyword and ad copy builds, launch and QA campaigns
- Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
- Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
- Testing beta opportunities and advanced targeting tactics for education of the larger team
- Implementing complex measurement plans, tools, and studies, and providing data-driven recommendations to drive performance
- Developing relationships with engine and technology partners to act as an ambassador for the Search team
- Identifying and documenting new processes, workflow modifications and best practices to drive effectiveness among the Buying team, in partnership with Directors and VPs
- Actively troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
- Providing education on paid search platform tools to other internal teams as needed
- Mentoring and guiding Search Media Buyers and Associate Search Media Buyers
WHAT YOU BRING TO THE TABLE:
- 4+ years of direct experience with the daily management and execution of paid search campaigns across all major platforms
- Knowledge of third-party bid management systems such as Kenshoo or Search Ads 360
- Mastered expertise in paid search optimization, analysis and advanced activation
- Familiarity working alongside a media planning team to recommend channel tactics and activate against strategies
- Proven track record of exceeding paid search KPIs
- Ability to manage a heavier and more complicated workload under tight turnaround times
- Adaptability and flexibility with strong attention to detail
- Can show examples of issue resolution, process improvements
- Ability to work well in a cross functional team environment
- Solutions-oriented
- Proficiency in Excel, PPT
- Certification in Google AdWords
BONUS POINTS:
- Agency experience working on large brands/accounts
- Experience in Search Ads 360
Our salary ranges are determined by role, level, and location. Individual salary is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your location during the hiring process. The total compensation package for this position may also include commission or bonus, company equity, and competitive benefits.
#BI-Remote
#LI-Remote
#LI-Hybrid
#LI-EL1
ANYTHING ELSE?
Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.
LIFE WITH BASIS TECHNOLOGIES
We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.
We've been proudly recognized as:
Ad Age, Best Places to Work 2023, 2022, 2013
Built In, Best Workplaces 2023, 2022, 2021
Crain's Best Companies to Work for in Chicago 2022, 2021, 2020, 2014, 2013, 2012, 2011
Crain's Best Companies to Work for in New York 2022, 2021, 2014
Dallas Morning News, Top Workplaces 2021, 2019, 2015
Denver Post, Top Workplaces 2022, 2021, 2020
Denver Business Journal's Largest Employers 2022, 2021, 2020
Fortune Magazine, Best Workplaces 2022, 2021, 2020, 2015, 2014
We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more.
We are proud to be an equal opportunity employer and are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age.
Basis is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application processes. If you need assistance or an accommodation due to a disability, you may contact us at talent.acquisition@basis.net.
Information collected and processed as part of any job applications you choose to submit is subject to Basis' privacy policy that you can view here.
We are committed to developing software and services that support theincreasingly complex digital media landscape—and to improving thelives of the people working inside it.
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DATE POSTED
July 25, 2023
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