Sr. Content Marketing Strategist, Product and Segment

About the Role

Lattice is expanding into new regions, industries, and product categories. For the Lattice content team, that means our editorial scope is expanding as well. That’s where you come in.

Lattice is looking for an experienced content strategist to support planning and production in alignment with that growth. You’ll partner closely with product marketing, demand generation, and EMEA (Europe, Middle East, and Africa) marketing to deliver impactful articles, ebooks, interactive tools, and more to help meet our growth marketing goals. Collaborating with the rest of the content team, you’ll help scale our content marketing strategy and operation to scale for the needs of a global company.

With no shortage of new feature launches and product lines planned for 2022, you’ll own a substantial share of content marketing’s key deliverables. While you’ll occasionally be expected to roll up your sleeves as a content creator, you’ll also lean on Lattice’s network of internal thought leaders and freelance writers and editors to get the job done.

Just a few examples of the work you might deliver in this role: A content marketing plan for a new product launch, a compensation benchmarking ebook geared for HR professionals in the UK, and a whitepaper on performance reviews in the financial services industry.

Responsibilities:

• Plan and maintain a content calendar of articles, ebooks, reports, tools, and more to help us meet our content goals for reaching new regional and industry audiences.
• Stay up-to-date with best practices and hot topics relevant to HR and operational buyers in order to guide that content strategy across new focus areas.
• Occasionally author engaging content across a variety of mediums, including articles, ebooks, reports, and webinars.
• Optimize new and existing content library according to SEO best practices.
• Analyze website traffic and make recommendations based on user engagement metrics
• Collaborate with Lattice partners and third parties to generate backlinks and coordinate guest content.

Personal Qualities:

• You’re a great writer and an even better editor.
• Storytelling across formats and connecting with global audiences excites you.
• Collaborating with marketers across different disciplines comes naturally.
• You believe in a brand of content marketing that puts the reader first.
• You shudder at the idea of compromising on quality to meet goals.
• You’re familiar with maintaining editorial style guides for both U.S. and global audiences.

Qialification: 

• You have 4+ years of content marketing experience.
• You’ve partnered with content marketing agencies and freelance writers.
• You’ve worked with a global team and understand the importance of localizing content.
• You have a working knowledge of search engine optimization (SEO) and its key components.
• You have experience working in a high-growth B2B SaaS business.
• Bonus points if you’ve built a content strategy at an HR or work-tech company before. 

Why Lattice?

• We invest in the personal and professional growth of every employee because we believe growth leads to both business impact and personal fulfillment
• The opportunity to join an experienced and ambitious team that is passionate about solving customers’ needs and loves coming to work every day
• Partner with 2,750+ companies around the world to make sure their employees are engaged and performing at a high level
• A culture that encourages and promotes professional growth and development, with continuous learning reimbursements
• Competitive salary, equity, and benefits
• Flexible vacation/time-off policy

About Lattice

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where innovation is happening all around us, there's commonality – people are driving these changes. We offer a solution that helps companies put employees first. Lattice is a people management tool that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, and goal setting in a way that allows companies to focus on employee development, growth, and engagement. Since launching in 2016 we have grown to over 2750+ customers globally, including brands like Slack, Reddit, Glossier, and Asana.

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Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

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