Sr. Manager, Marketing Operations (Hubspot Administrator) - job 2 of 2

Do you want to know why Lendio is an awesome place to work? It’s people like you.

Seriously.

Lendio puts a massive emphasis on work culture and community. We look for talented, dedicated, and good-spirited individuals to join our crew. We build each other up, advocate inclusivity, and have fun—even when we’re being professional. In fact, Lendio ranks as one of Glassdoor’s Best Places to Work. Pretty cool, right?

As a company, we’re all about helping small business owners succeed—whether that’s by democratizing access to capital, assisting with administrative tasks, or monitoring cash flow. Our mission is to serve the underserved and help them achieve their dreams.

Lendio is a leading mission-driven fintech on a mission to help small businesses (SMBs) survive and thrive. We do that by connecting SMBs across the country with access to capital solutions, like our lending marketplace, cash flow management SaaS and innovative API technology for financial institutions. As a company that puts a massive emphasis on work culture and community, we’re always looking for talented, dedicated, and spirited individuals to join our team. When you work with us, you’ll find we’re inclusive, we lift each other up, and have fun—even when we’re in the trenches. That combination is probably why we rank as one of Glassdoor’s Best Places to Work. When we say we care about people and their success, we actually mean it.

We are looking for a passionate, expert-level technical marketer that can own and direct marketing automation tools, enabling Lendio to fully leverage Hubspot as our primary platform. The ideal candidate will be able to collaborate closely with the other members of the marketing team to move the business forward through highly targeted and personalized communications.

Responsibilities:

• Own Hubspot fully as a platform to integrate visibility and performance of customer touchpoints and experiences beyond just email

• Partner closely with the other members of the Marketing team to help identify opportunities

• Using inputs from business owners, implement and execute multi-channel campaigns.

• Build, maintain, and implement best practices for marketing automation in campaign management, segmentation, list management, data hygiene and integrity

• Work with Testing & Optimization Team to set up and fulfill a/b testing strategies to optimize marketing campaign activities

• Act as a cross-functional contact working with stakeholders to build and execute world-class emails, landing pages, and automation campaigns

• Ability to explain and educate team members on how dynamic variable marketing automation works as well as processes and timelines required to operationalize strategies

• Advise on audience segmentation strategies to incorporate available demographic and lead information in campaign execution

• Own stability/scalability of the marketing automation system

• Maintain and improve MarTech tool stack performance, including integration of tools in to other key systems and data sources

• Ensure data attributes are defined, current, accurate and aligned with Product, BI, and Sales

• Serve as a last stop to ensure accuracy around content, grammar, link functionality and rendering across browsers and clients

• Work in and debug HTML, CSS, etc. and collaborate with front-end developers to build and improve templates and email assembly

Qualifications:

• 5+ years in CRM systems & marketing automation

• Experience automating successful marketing strategies through technology

• High level of experience in building dynamic, scalable marketing campaigns using templatization, personalization, targeting and other best-practices

• In-depth understanding of Hubspot or comparable marketing automation platforms

• Knowledge of marketing-to-sales process and customer conversion

• General fluency in marketing tech stacks & common vendors

• Ability to use project management tools to coordinate activities across multiple campaigns, stakeholders and participants

• Highly organized with an ability to execute in a dynamic environment

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Benefits

• Be part of a high-performing, collaborative team, and have fun at work each day

• Competitive pay

• A full suite of traditional benefits

• Untracked PTO (Paid Time-off)

• 401(k) with company match

• Company-contributed HSA

• Onsite gym and standing desks

• Wellness program

• Discounted cellular plans

• Company-contributed travel benefit