Sr. Planner, Brand Experience, Content

OVERVIEW
This role is a part of the Brand Experience team and is responsible for collaborating with the Kid Cereal and Innovation BX Planners to write content strategy, plan creative asset development and set the design approach for Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs and new cereal brands. The ideal candidate will be proficient in developing omni-channel content strategy and creative that links to the overall brand strategy, tone and personality.

KEY ACCOUNTABILITIES
As an individual contributor within the Brand Experience team, they will support BX Team and agency partners to concept and produce a large portion of the brands’ consumer-facing content, including but not limited to: digital and social static & video content (digital banners, videos for use in paid & owned social, photography, gifs, graphics), static print (in-store POS and print ads), website, ecomm assets and brand guides (photography style, brand usage guidelines, asset tool kits).

REQUIRED QUALIFICATIONS

• Bachelor’s Degree (BFA) preferred, but strong portfolios with relevant work experience will be considered.
• Preferred Majors: Communications, Graphic Design, User Experience Design, Multimedia Design, Photography, or Cinematography/Media Production
• Strong ability to translate communication strategy into consumer-first creative execution; strong understanding of the principles of design

PREFERRED QUALIFICATIONS

• Ability to collaborate with others towards a common goal, creatives and non-creatives alike
• Strong time and project management skills to effectively balance multiple projects and deliverables
• External focus in the field of modern digital and social brand communications
• Ability to build strong empathy for a variety of consumer targets and leverage for creating content that resonates with the audience.
• Ability to creative write and/or design