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Demand Generation Marketing Manager

StarCompliance is one of the fastest growing SaaS technology companies in Compliance software and we are looking for a data-driven Demand Generation Manager with a passion for developing, managing, and executing world-class ABM programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America.

 




Responsibilities
  • Collaborate closely with your sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy
  • Work with the extended digital marketing team to leverage the data in your region to provide insights and trends to support your team, and marketing programs
  • Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events
  • Understand our buyer’s journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events
  • Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion and increase revenue
  • Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement


Mandatory Skills, Knowledge, and Experience
  • Proven success managing and executing multi-channel demand generation programs and events. 
  • 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps. 
  • A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy  
  • Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration. 
  • Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy.  
  • Strong organizational skills with a sense of urgency and the ability to manage competing priorities. 
  • Excellent written and verbal communication skills  
  • Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region 
  • A team player with strong cross-functional project management skills. 
  • A positive attitude and a passion for building pipeline!   


  • Familiarity with a range of marketing automation and analytics tools
  • HubSpot, Demandbase, Salesforce, and Google analytics experience
  • Experience marketing to financial institutions


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Jennifer Sun
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Full-time, remote
DATE POSTED
May 23, 2024

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