Senior Demand Generation Marketing Manager

StarCompliance is one of the fastest growing SaaS technology companies in Compliance software and we are looking for a data-driven Demand Generation Manager with a passion for developing, managing, and executing world-class ABM programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America.Responsibilities• Collaborate closely with your sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy• Work with the extended digital marketing team to leverage the data in your region to provide insights and trends to support your team, and marketing programs• Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events• Understand our buyer’s journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events• Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion and increase revenue• Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvementMandatory Skills, Knowledge, and Experience• Proven success managing and executing multi-channel demand generation programs and events• 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps• A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy• Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration• Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy• Strong organizational skills with a sense of urgency and the ability to manage competing priorities• Excellent written and verbal communication skills• Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region• A team player with strong cross-functional project management skills• A positive attitude and a passion for building pipelinePreferred Skills, Knowledge, and Experience• Familiarity with a range of marketing automation and analytics tools• HubSpot, Demandbase, Salesforce, and Google analytics experience• Experience marketing to financial institutions• Strong preference for candidate location to be within the East Coast