Community Marketing Manager (m/f/d)

To apply for the Community Marketing Manager position at Statista, candidates should ideally have 3-5 years of experience in community growth, engagement marketing, or audience development. Proven success in building professional communities that drive engagement and have a strong understanding of executing impactful digital and in-person events are also crucial. Strong communication skills, especially in crafting compelling content, combined with a self-starter mentality, will empower you to thrive in this role.

As a Community Marketing Manager at Statista, your key responsibilities include developing and executing our first community engagement strategy focused on attracting and growing professionals in the market and research sectors. You will need to manage event-driven engagement, create content formats that promote ongoing participation, and collaborate with various teams to align community initiatives with broader business goals. Being innovative with engagement tactics and tracking their effectiveness is also essential.

In the role of Community Marketing Manager at Statista, you'll lead several projects including the launch of a community engagement strategy, the scaling of both in-person and virtual events that drive lead nurturing, and content-driven formats such as AMAs and expert panels. Your leadership will shape the community's voice, create professional connections, and ensure that Statista is recognized as a premier community for modern market researchers.

Employees at Statista, especially in the Community Marketing Manager role, can look forward to a variety of benefits including the ability to work abroad for up to 30 days a year, flexible working arrangements, and access to career training opportunities. You'll be part of an international team and enjoy social events that celebrate our diverse culture, all within attractive and modern office locations that prioritize employee mental health support.

At Statista, we are committed to the professional growth of our Community Marketing Manager. You will have access to numerous training opportunities and mentorship provided by experienced professionals in the organization. Our innovative environment encourages self-starters to take ownership of their projects, allowing you to experiment with new strategies and tactics to sharpen your skills in community engagement and marketing.

In responding to this question, focus on specific examples from your past experiences where you took the initiative to build engagements. Discuss the strategies you employed, such as utilizing social media for outreach or organizing events that facilitated networking among professionals. Highlight measurable outcomes to demonstrate your success.

When answering this question, emphasize the importance of understanding the community's needs, creating valuable content, and establishing channels for ongoing interaction. Discuss how you would incorporate feedback from community members and continuously adapt engagement strategies to maintain interest and participation.

Outline a strategy that includes researching community interests, collaborating with key stakeholders for insights, and planning various content formats such as articles, webinars, or podcasts. Stress the importance of storytelling and clear messaging that resonates with your audience to encourage active participation.

Be prepared to mention specific tools you've utilized in previous roles, such as social media management platforms, community forums, or analytics software. Discuss how you leveraged these tools to enhance engagement and measure the success of your community initiatives.

When responding, provide detailed examples, including the goal of the event, how you promoted it, and the outcomes achieved, such as attendee engagement and follow-up actions. Highlight any challenges faced and how you overcame them to demonstrate your problem-solving skills.

Discuss metrics that are relevant to community engagement, such as participation rates, feedback collected during events, and content interaction levels. Explain how analyzing this data can inform your future strategies and highlight successes in enhancing community growth.

Talk about the importance of alignment between community initiatives and the company’s marketing goals. Mention ways to collaborate with other departments, such as sales and product, to ensure community efforts support overall business objectives, thereby creating a cohesive strategy.

Emphasize that storytelling is pivotal in community marketing as it fosters emotional connections and creates a sense of belonging among members. Highlight how effective narratives can drive engagement and participation, making the community more vibrant and interactive.

Explain your approach to conflict resolution, focusing on open communication, understanding differing perspectives, and the importance of establishing clear guidelines for community behavior. Stress the importance of addressing issues promptly to maintain a positive community atmosphere.

In your answer, convey your passion for data-driven decision-making and how Statista's mission aligns with your professional beliefs. Discuss your admiration for the company's growth and commitment to community-building, emphasizing how excited you are to bring value to their team.