Senior Demand Generation Manager

Who we are:

Stay Ai is powered by savvy DTC industry vets, who have each been building subscription programs for over ten years. We’ve worked with over 300+ subscription-focused CPG brands that have generated hundreds of millions in subscription revenue alone. Our product is shaped by lifelong marketers who specialize in acquisition and retention, not developers—and it shows.

We have amazing investors like Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures, and Vanterra Capital. Previous investments were led by Watchfire Ventures, alongside industry leaders such as Nik Sharma (Sharma Brands) and Adam Turner (Postscript).

We are not afraid of challenging work and are excited to build the next big thing. Sound good to you? Then, please read more about our role!

Our culture:

We are dedicated to our work, but equally committed to celebrating our achievements. Collaboration is at the heart of everything we do, as we firmly believe in the power of teamwork. While we are remote-first as a company, we try to create opportunities to meet each other. That's why we organize annual offsite retreats in the beautiful setting of Park City, where we engage in exciting activities such as tubing, ATV rides, and hiking adventures!

Who you are:

As the Senior Demand Generation Manager at Stay AI, you will directly report to the CMO and spearhead the creation of comprehensive, targeted campaigns aimed at filling our inbound funnel. Your role will involve harnessing digital marketing strategies, email marketing, organic initiatives, and event participation to enhance awareness and educate our specific audience segments. Ultimately, your impact will be gauged by the attainment of sales-qualified leads, pipeline growth, and revenue metrics.

In this position, you will collaborate closely with both the Marketing and Sales Development teams, taking a hands-on approach to developing, executing, and refining our demand generation initiatives.

What You’ll Do:

• Develop and run campaigns to drive pipeline growth using channels like paid media, webinars, email nurtures, referral programs, events, and more

• Collaborate with the CMO on campaign planning, development, and execution from start to finish

• Own our marketing automation platform, Hubspot, and be the subject matter expert on all best practices

• Proactively improve the customer journey by delivering relevant and timely email engagement programs

• Partner with our agency to execute our SEM and paid media programs, including Adwords, LinkedIn, and Google Display

• Craft unique web experiences using chat and CTAs to engage visitors and book meetings

• Develop sequences for the BDR team to support pipeline goals 

• Forecast, measure, analyze, and report on the impact of marketing programs on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly

What You’ll Bring:

• 5-7 years of experience creating demand for B2B solutions in the ecommerce and digital marketing space

• Strategic, creative, and analytical skills to build data-driven marketing campaigns

• Experience across a number of demand generation tactics including paid media, email marketing, SEM, SEO, content syndication, CRO, direct mail, and events

• Expertise with Hubspot, Salesforce, Google Analytics, Google Adwords, and LinkedIn Ads

• Demonstrated experience in managing marketing campaigns end-to-end

• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines

• The ability to work individually (and remotely) and collaborate within a team environment to achieve your goals

• You are adaptable to change and have comfort with ambiguity at an early stage startup