Director, CRM

The Director, CRM at StockX is responsible for crafting communication strategies aimed at increasing customer engagement and retention. You will oversee omni-channel strategies, manage a team, and work in collaboration with various departments to implement effective CRM tactics. Additionally, you'll optimize our CRM tools and technology stack, conduct A/B tests for personalization, and partner with the analytics team to assess campaign performance.

To apply for the role of Director, CRM at StockX, candidates should have a minimum of 7 years of experience in CRM or Digital Marketing within a B2C e-commerce environment. It's also necessary to have at least 4 years in a leadership capacity, along with skills in copywriting and revenue management.

The Director, CRM plays a crucial role in driving StockX's growth by developing strategies that foster customer retention and engagement. By analyzing data and understanding customer insights, you will inform more targeted communications that enhance user experience and ultimately boost revenue through effective engagement.

As a Director, CRM at StockX, you will be leading a team focused on customer communication channels, consisting of experts in email, push notifications, and SMS marketing. Collaboration with integrated marketing teams will be vital as you work together to create optimal user experiences and innovative content strategies.

The base salary range for the Director, CRM position at StockX ranges from $170,000 to $190,000 annually. Additionally, there are opportunities for benefits, equity, and discretionary bonuses, making this a competitive compensation package.

The Director, CRM position at StockX offers a hybrid work arrangement, requiring candidates to work onsite in the Downtown Detroit office two days per week. This balance allows for flexible remote work while still enabling collaboration with the team.

Essential skills for success in the Director, CRM role at StockX include strong leadership abilities, expertise in B2C marketing, proficiency in CRM technologies, excellent communication capabilities, analytical skills for interpreting campaign metrics, and a knack for creative problem-solving in a fast-paced environment.

When discussing your experience with CRM strategies, highlight specific campaigns you've managed and the measurable outcomes they've achieved. Focus on how you tailored messages for different customer segments and the technology tools you utilized to optimize performance.

In answering this question, outline your decision-making process for prioritizing channels based on customer preferences. Discuss how you'll utilize data analytics to determine the effectiveness of each channel and how those insights will inform your strategy.

Talk about utilizing data-driven insights to create detailed customer personas. Share examples of how you gather data through surveys, customer feedback, and analytics, and how you apply this information to inform targeted marketing campaigns.

Detail your approach by explaining the importance of A/B testing in refining messaging and engagement strategies. Discuss the types of variables you would test, how you measure success, and how you implement learnings into future campaigns.

Be prepared to describe your experience managing various CRM technologies, such as Email Service Providers and segmentation tools. Highlight how you’ve leveraged these platforms to enhance campaign performance and customer insights.

Share a specific campaign where you set clear objectives, executed strategies, and measured outcomes. Focus on metrics like improved engagement rates or increased revenue to illustrate the campaign's success and your direct impact.

Explain your methods for staying informed about industry trends, which may include attending webinars, reading industry publications, or participating in professional networks. Highlight how you apply this knowledge to create innovative strategies.

Discuss your experience working cross-functionally and provide examples of how you've successfully collaborated with teams such as marketing, creative, and analytics. Emphasize the importance of communication and shared goals in achieving successful projects.

Articulate the significance of data analysis in shaping your strategies. Provide an example of how data insights guided your decision-making process in a previous role, demonstrating your analytical acumen.

Define success in terms of measurable outcomes such as increased customer retention, higher engagement rates, and achievement of revenue goals. Emphasize the importance of fostering a customer-centric culture that drives strategic growth.