Product Marketing Manager - RV&Campground

As a Product Marketing Manager at Storable, your key responsibilities include developing and executing Go-to-Market strategies for RV and Campground products, shaping marketing plans that align with business goals, and collaborating with product management to maintain comprehensive product documentation. You'll also focus on competitive analysis, customer enablement, and crisis communication management, ensuring that our marketing efforts effectively drive awareness and retention.

To qualify for the Product Marketing Manager role at Storable, candidates should have at least five years of relevant technology experience, focusing on product marketing, product management, or strategic consulting. A strong ability to manage product operations, excellent writing and communication skills, and experience in the RV and Campground space are beneficial. A proactive approach to crisis communication and a strong understanding of pricing strategies will also enhance your application.

Storable is deeply committed to fostering a supportive work environment for its employees, including Product Marketing Managers. With fully remote options, comprehensive health benefits, a flexible vacation policy, and opportunities for personal and professional growth, Storable creates a culture that values well-being and performance. The company encourages open communication about salary and career advancement, ensuring that everyone feels valued and included.

A Product Marketing Manager at Storable plays a crucial role in driving product adoption by designing effective marketing strategies that resonate with customers. This includes understanding target personas, crafting compelling sales enablement materials, and analyzing market data to refine approaches continuously. Your insights and execution will directly contribute to the overall success and growth of the RV and Campground products.

In your day-to-day role as a Product Marketing Manager at Storable, you’ll find yourself engaging in a dynamic range of activities, including collaborating with cross-functional teams, refining marketing strategies based on customer feedback, creating marketing collateral, and managing product communication. Each day brings new challenges and opportunities to innovate, ensuring that you remain engaged and motivated to make a significant impact.

When developing a Go-to-Market plan for Storable’s RV and Campground products, I would begin by conducting thorough market research to understand customer needs and preferences. I’d collaborate closely with the product team to assess product features and benefits, then identify key personas and tailor messaging to each. Setting clear metrics for success and continuously iterating the plan based on feedback would be a priority.

To create effective training materials for Storable's sales team, I would first gather insights from both sales and product teams to understand the features and benefits that resonate most with customers. I'd utilize a mix of formats including slide decks, one-pagers, and video tutorials to cater to different learning styles. Interactive elements, like quizzes or role-plays, could enhance engagement and retention.

In a previous role, I encountered a situation where we faced significant product downtime. I led the creation of a crisis communication plan that included timely updates for both internal and external stakeholders. By being transparent and proactive in communication, we managed to maintain user trust and minimize impacts on our customer base.

My past experience with competitive analysis involves systematically researching competitors' offerings, market positioning, and customer feedback. I utilize this data to identify gaps in our products and opportunities for differentiation. I also create battlecards for the sales team to ensure they are equipped with the knowledge to effectively position our products against the competition.

To measure the effectiveness of marketing campaigns, I would establish clear KPIs such as conversion rates, customer acquisition costs, and engagement metrics. Using tools like Google Analytics and customer feedback surveys, I would analyze the data to make informed decisions and continually refine our strategies to align better with our business objectives.

My approach to understanding target personas involves a combination of qualitative and quantitative research. I would analyze customer data, conduct surveys, and hold interviews to uncover pain points and motivations. This insight allows me to develop accurate personas that truly represent our customer segments, ensuring that our marketing messages resonate effectively.

Some anticipated challenges in the RV and Campground market include fluctuating consumer demand based on economic factors and competition from both traditional and digital solutions. Additionally, staying updated with market trends and customer preferences requires ongoing research and agility in marketing strategies to ensure we remain competitive and relevant.

When handling customer feedback on marketing materials, I would take a proactive approach by actively seeking opinion and insights post-campaign. I would analyze constructive feedback, identify areas for improvement, and adapt the content accordingly to better align the materials with customer needs. This iterative process enhances both the effectiveness of our campaigns and our customer relations.

Essential skills for a Product Marketing Manager include strong analytical abilities, excellent communication skills, strategic thinking, and adaptability. A blend of creativity and attention to detail is crucial for crafting compelling marketing messages. Additionally, the ability to collaborate across teams and lead projects effectively without formal authority is paramount for success in this role.

To prioritize multiple projects under tight deadlines, I typically create a detailed project plan outlining all tasks and their respective deadlines. I assess project urgency and importance, and maintain open communication with stakeholders to manage expectations. Additionally, utilizing productivity tools helps streamline processes, allowing me to focus on high-impact tasks first.