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Marketing Services Campaign Program Manager

Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.The Marketing Services Campaign Program Manager assists in planning and executing marketing strategies on behalf of our clients, as well as driving operational efficiencies. They provide leadership and expertise for the Campaign Execution Leads and the offshore Campaign Operations team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring and campaign reporting.Key Responsibilities:+ Manage a team of global marketing services professionals in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects as well as the ability to collaborate with cross-functional teams (including brand teams, agency partners, technology delivery teams, campaign operations and campaign production)+ Coordinates campaign timelines for the client and manage client expectations throughout delivery+ Key participant in weekly, monthly, and quarterly client meetings sharing operational reporting, KPIs, and drives project improvement opportunities+ Leads, manages, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset+ Collaborates with Customer Marketing Strategy and Planner, Release teams, Client and related Marketing Services teams to ensure successful campaign execution+ Recognizes opportunities for expansion of existing services and/or potential for new services; leverages SMEs across the organization to aide in sales opportunities+ Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution+ Participates in strategic planning meetings with the client and manages resource utilization and forecasting demand; ability to prioritize based on clients business goals+ Participates in knowledge sharing across the Marketing Services practice, specifically with other Campaign Program ManagersBasic Qualifications:+ Minimum of 7-8 years of experience in a marketing services delivery role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations+ Minimum of 2 years in a management position managing a team of global marketing services professionals.+ Minimum of 5 years in a client-facing role+ Minimum of 3 years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, MarketoPreferred Qualifications:+ Experience across multiple verticals, e.g. Life Sciences, Retail, Financial Services+ Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles+ Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes+ Ability to evaluate concepts and present recommendations to senior leadershipCompensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards)Role Location Annual Salary RangeCalifornia $93,400 to $224,600Colorado $93,400 to $194,100District of Columbia $99,500 to $206,700New York $86,500 to $224,600Maryland $86,500 to $179,700Washington $99,500 to $206,700What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce)Equal Employment Opportunity StatementAccenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Accenture is committed to providing veteran employment opportunities to our service men and women.For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document/Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .Requesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/about/contact-us) or speak with your recruiter.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
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$93400K
$224600K

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What You Should Know About Marketing Services Campaign Program Manager, Accenture

If you're looking to make a significant impact in digital marketing, then the Marketing Services Campaign Program Manager role at Accenture is a fantastic opportunity for you! Based in the heart of Carmel, IN, our digital marketing professionals collaborate with clients to enhance their direct marketing communications and achieve their growth objectives. As a Marketing Services Campaign Program Manager, you will be at the helm of creating and executing innovative marketing strategies. Your role will involve leading a dedicated team of marketing services professionals, ensuring smooth campaign execution, and managing client expectations effectively. You'll orchestrate timelines and enjoy frequent interactions in operational reviews with clients, discussing KPIs and identifying areas for improvement. Your knack for identifying opportunities for service expansion and your expertise with campaign management tools will be invaluable as you collaborate with various teams to deliver outstanding results. This position calls for someone seasoned in the marketing realm—with at least 7-8 years of experience plus effective management skills. If you thrive in fast-paced settings, are comfortable juggling priorities, and enjoy leading teams towards success, then this role is tailor-made for you. Join us on this exciting journey, and let's push the boundaries of digital marketing together!

Frequently Asked Questions (FAQs) for Marketing Services Campaign Program Manager Role at Accenture
What are the responsibilities of a Marketing Services Campaign Program Manager at Accenture?

As a Marketing Services Campaign Program Manager at Accenture, your main responsibilities will include managing a global team of marketing professionals, coordinating campaign timelines, leading client meetings to share operational insights, and fostering collaboration with various cross-functional teams. You’ll also focus on evaluating and streamlining campaign processes to enhance efficiency and identifying service expansion opportunities.

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What qualifications do I need to become a Marketing Services Campaign Program Manager at Accenture?

To qualify for the Marketing Services Campaign Program Manager role at Accenture, candidates are expected to have a minimum of 7-8 years of experience in a marketing services delivery role, with at least 2 years in a management position. Additionally, experience with transactional databases and marketing automation platforms—such as Salesforce Marketing Cloud or Adobe Campaign—is essential for success in this position.

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What experience is required for the Marketing Services Campaign Program Manager position at Accenture?

Candidates for the Marketing Services Campaign Program Manager role at Accenture should possess at least 7-8 years of relevant experience in direct marketing, campaign management, or similar areas. Furthermore, you should have a proven track record of managing a team and experience in a client-facing role, combining strategic insights with practical execution skills.

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How does Accenture support the professional development of Marketing Services Campaign Program Managers?

Accenture is committed to fostering the growth of its team members, including Marketing Services Campaign Program Managers, through continuous learning opportunities, mentorship programs, and access to industry-leading resources and tools. The company encourages knowledge sharing and provides platforms for collaboration across the Marketing Services practice to enhance skills and expertise.

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What type of marketing technologies should a Marketing Services Campaign Program Manager be familiar with at Accenture?

A Marketing Services Campaign Program Manager at Accenture should be well-versed in various marketing technologies, particularly those related to campaign management and automation—such as Salesforce Marketing Cloud, Adobe Campaign, and Oracle-CRM-Marketing. Familiarity with these tools is critical for driving successful campaigns and achieving operational efficiencies.

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Common Interview Questions for Marketing Services Campaign Program Manager
Can you describe your experience with campaign management tools?

In answering this question, highlight specific tools you've used, such as Salesforce Marketing Cloud or Adobe Campaign. Discuss how you've utilized these platforms to execute successful marketing campaigns, manage data, and track performance metrics.

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How do you manage team dynamics in a fast-paced marketing environment?

Focus on your leadership and communication skills. Share examples from past experiences where you successfully led a team through challenges, maintained morale, and ensured deadlines were met despite shifting priorities.

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What strategies do you use to evaluate campaign performance?

Discuss the importance of KPIs and metrics in assessing campaign success. Be sure to illustrate your analytical skills by providing examples of how you've used data to make informed decisions and recommendations for future campaigns.

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How do you handle client expectations in a campaign?

Emphasize your communication skills and proactive approach. Talk about your methods for setting clear expectations from the outset and maintaining open lines of communication throughout the project to ensure satisfaction.

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What is your approach to identifying opportunities for service expansion?

It’s important to mention your knowledge of client needs, market trends, and how you leverage insights to identify opportunities. Provide examples from your past work where you successfully pitched new services to clients.

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What steps do you take to forecast resource allocation for campaigns?

Discuss your methodology for project management and resource planning, explaining how you assess project scope and team capabilities to ensure efficient resource utilization.

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Describe a time when you had to adapt your strategy mid-campaign.

Here, recount a specific situation where unforeseen circumstances required you to pivot your initial strategy. Highlight your problem-solving skills and how you communicated these changes to your team and clients.

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How do you ensure collaboration across various teams during a campaign?

Share techniques you employ to facilitate interdepartmental collaboration, such as regular updates, joint planning sessions, and leveraging collaboration tools that keep everyone aligned with campaign goals.

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What experience do you have with data management in marketing campaigns?

Discuss your familiarity with data analysis, targeting strategies, and how you utilize customer data to create personalized marketing communications that enhance engagement and conversion rates.

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How do you stay current with marketing trends and technologies?

Illustrate your commitment to continuous learning through professional development, attending industry conferences, and following key thought leaders in the marketing space that enrich your overall knowledge.

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Our 743,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners an...

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December 1, 2024

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