As a Senior Performance Marketing Manager at Summer Health, you'll be primarily responsible for developing and executing paid digital marketing strategies on platforms like Google, Meta, and TikTok. You'll manage campaign creation from start to finish, optimize ad spending, and report on campaign performance metrics using tools such as Looker and Google Analytics.

To qualify for the Senior Performance Marketing Manager position at Summer Health, you'll need 5-7 years of experience in performance or digital marketing in a growth-focused environment. Strong analytical skills, proficiency in Google Ads and Facebook Ads Manager, as well as familiarity with marketing automation tools are essential.

The Senior Performance Marketing Manager at Summer Health plays a crucial role in reaching more families in need of pediatric care. By optimizing and executing effective marketing campaigns, you help to raise awareness and drive customer acquisition, directly supporting our goal of improving health outcomes for children.

In this role at Summer Health, you will utilize a variety of tools including Google Ads, Facebook Ads Manager, Google Analytics, and Looker to analyze campaign performance and inform strategic decisions. Experience with marketing automation tools and CRM systems will also be beneficial.

The team culture at Summer Health emphasizes collaboration, innovation, and adaptability. As a Senior Performance Marketing Manager, you'll thrive in a fast-paced environment where teamwork and creative ideas are encouraged to meet changing priorities and enhance our marketing strategies.

When answering this question, you can highlight specific campaigns you've managed, detailing the platforms used, objectives set, and results achieved. It's effective to provide metrics that demonstrate the impact of your strategies on customer acquisition and conversion rates.

Focus on mentioning tools like Google Analytics, Looker, and any other relevant platforms you've used to monitor campaign performance. Explain how you used these tools to derive insights and optimize campaigns effectively.

Discuss your process for planning and allocating budget across different campaigns and platforms. Emphasize your ability to monitor spend and adjust strategies to maximize ROI throughout the campaign lifecycle.

Share your experience with various targeting methods, such as demographic, behavioral, or retargeting strategies. Discuss how you've successfully adjusted targeting based on campaign performance and audience insights.

Mention your methods for keeping up with industry trends, such as attending webinars, following thought leaders, and participating in professional networks. This showcases your dedication to professional growth and adaptability.

Provide a detailed account of a specific campaign, outlining challenges faced. Discuss the strategies you implemented to overcome these obstacles and the results of your efforts, showcasing your problem-solving skills.

Highlight your communication strategies when working with cross-functional teams. Discuss your approach to creating briefs, providing feedback, and ensuring cohesion between organic and paid campaigns.

Explain your hands-on experience with platforms like Google, Meta, and TikTok. Detail your process for testing ad creatives, tracking performance, and making adjustments based on data-driven insights.

Discuss key performance indicators such as Customer Acquisition Cost (CAC), conversion rates, and overall return on ad spend. Mention how these metrics inform your future marketing strategies.

Convey your passion for marketing in the healthcare sector and how you align with Summer Health’s mission. Share specific reasons why improving access to pediatric care motivates you to excel in this role.