As the Senior Performance Marketing Manager at Summer Health, you’ll be tasked with developing innovative paid media strategies across platforms such as Google, Meta, and TikTok. Your responsibilities will include managing end-to-end campaign creation, including audience targeting and creative briefing. You'll also need to optimize ad spending through different bidding strategies and continuously refine messaging based on insights and audience behavior.

To qualify for the Senior Performance Marketing Manager position at Summer Health, candidates should have 5-7 years of experience in performance or digital marketing, preferably within a growth-focused environment. Strong analytical skills and proficiency in tools like Google Ads, Facebook Ads Manager, and Google Analytics are essential. Additionally, familiarity with marketing automation tools and CRMs, as well as a passion for improving healthcare for families, is highly valued.

Senior Performance Marketing Managers at Summer Health will primarily use tools such as Google Ads, Facebook Ads Manager, and Google Analytics for tracking and analyzing campaign performance. Experience with Looker is also a plus. Proficiency with CRM systems and marketing automation tools will assist in executing effective strategies and reporting.

The Senior Performance Marketing Manager plays a crucial role in advancing Summer Health's mission by driving our customer acquisition strategy. By developing and executing effective paid media campaigns, you'll help ensure that families have easy access to crucial pediatric healthcare information, thereby enhancing health outcomes for children. Your insights will directly inform marketing strategies that resonate with our audience, making a societal impact.

Summer Health offers an attractive benefits package for the Senior Performance Marketing Manager role, including a competitive base salary, equity compensation, and comprehensive medical, dental, and vision insurance. Additional perks include a One Medical membership, a 401(k) retirement plan, and a unique work environment support stipend. There's also a monthly book club lunch, emphasizing our commitment to work-life balance and personal growth.

In your response, emphasize your hands-on experience with various digital marketing channels. Highlight successful campaigns you've managed, the strategies you applied, and how you measured success using analytics tools. Provide specific examples of how you optimized performance based on data insights.

Discuss your proficiency with key tools like Google Analytics, Facebook Ads Manager, and Looker. Share how you've utilized these tools to track campaign performance, analyze data trends, and make data-driven decisions to refine marketing strategies.

Your answer should detail the methods you use to define and segment audiences based on demographics and behavior. Discuss any tools or data analysis techniques you employ to ensure effective targeting, maximizing engagement and conversion rates.

Share a specific campaign that you led, outlining the goals, execution, and outcomes. Focus on what strategies you employed, how you optimized the campaign, and the metrics that indicate success, such as return on ad spend (ROAS) or customer acquisition cost (CAC).

Explain your approach to continuous learning in the fast-evolving field of digital marketing. Mention specific blogs, podcasts, or webinars you follow, and how you implement new insights into your marketing strategies.

Highlight your collaborative skills by providing examples of how you have successfully worked with creative, organic social teams, or external partners. Emphasize how your communication and coordination facilitated campaign effectiveness and creativity.

Discuss your approach to project management, focusing on time management skills and prioritization techniques. Mention tools or frameworks you use to keep projects organized, ensuring that deadlines are met without sacrificing quality.

In your answer, talk about specific optimization tactics you employ, such as adjusting bidding strategies, refining ad placements, and utilizing A/B testing. Mention how you analyze performance data to make informed decisions and maximize ROI.

Share a specific instance when a campaign underperformed, detailing your analytical process to identify issues. Explain how you implemented changes and what results you achieved afterwards, showcasing your problem-solving skills and adaptability.

Convey your passion for both digital marketing and the healthcare space. Discuss how the mission of Summer Health resonates with you and how you believe your skills and experiences align with both the company's goals and the role's responsibilities.