Chief Marketing Officer

The Role:

As CMO, you will work across the Superduper Group to drive our marketing strategies, enhance brand visibility, and accelerate our market presence. This is an amazing opportunity to build a team, implement best in class processes and work on a huge range of brands and projects in varying stages of development. You will be working closely with the founders to develop growth strategies, roadmaps, and the marketing vision of the company. We are a young and dynamic team and are looking for someone excited to be building the future of web3 and beyond side by side with us.

Key Responsibilities:

• Strategic Leadership and Vision: Craft a comprehensive marketing strategy that aligns with the company's goals in the Web3 space, emphasizing innovation, user acquisition, and brand loyalty. Develop and refine the company's unique selling propositions and brand voice to differentiate in a competitive market.

• Market Analysis and Insight: Conduct in-depth market research to understand emerging trends in Web3, blockchain technologies, and the gaming/IP sectors. Utilize insights to inform marketing strategies and product development, ensuring the company remains at the forefront of innovation.

• Brand Development and Positioning: Elevate the company's brand visibility within the Web3 ecosystem through strategic storytelling, content marketing, and community engagement. Position the company as a thought leader in the Web3 space, leveraging social media, influencer partnerships, and PR.

• Community Building and Engagement: Spearhead community-driven marketing initiatives, recognizing the importance of a strong, engaged community in the Web3 world. Implement programs that foster loyalty, encourage user-generated content, and facilitate meaningful interactions between the brand and its community.

• Cross-functional Collaboration: Work closely with product development, sales, and customer service teams to ensure a cohesive brand experience across all touchpoints. Influence product strategy through market insights and customer feedback, ensuring offerings meet the evolving needs of the market.

• Team Leadership and Development: Build and mentor a high-performing marketing team capable of executing in a fast-paced, agile environment. Promote a culture of creativity, experimentation, and accountability, empowering team members to take initiative and drive results.

• Performance Marketing and Analytics: Leverage data analytics to measure the effectiveness of marketing campaigns across various channels. Optimize spend and strategies based on ROI and key performance indicators (KPIs), adjusting tactics in real-time to maximize market penetration and growth.

• Innovative Campaigns and GTM Strategies: Design and execute innovative campaigns that resonate with the Web3 audience, incorporating the latest technologies and platforms for maximum impact. Develop go-to-market (GTM) strategies for new products and services, ensuring a successful launch and rapid adoption.

• Stakeholder Engagement: Cultivate strong relationships with external partners, media, and industry influencers to amplify brand reach and credibility. Represent the company at industry events, conferences, and forums, engaging with the community and stakeholders to enhance brand presence and network.

Desired Skills and Experience:

• Expertise in Gaming and/or IP Development: Deep proven background in marketing within the gaming industry or related fields that involve intellectual property development. Ability to connect with gaming communities and understand their unique preferences and behaviors.

• Experience in Web3 and Blockchain: Good understanding of blockchain technology, cryptocurrency, NFTs, and the overall Web3 ecosystem.

• Agile and Adaptive Leadership: Demonstrated ability to lead marketing initiatives in a highly agile, fast-evolving environment. Capacity to pivot strategies in response to market changes or new opportunities.

• Community-Centric Approach: Experience in building and nurturing online communities, particularly within the Web3 or gaming spaces. Understanding of the dynamics of community engagement and loyalty building.

• Analytical and Strategic Thinking: Strong analytical skills with the ability to translate data into actionable insights. Strategic mindset with a blend of high EQ and IQ, capable of making data-driven decisions while understanding the human element of marketing.

Personality Traits:

• Innovative and Forward-Thinking: Constantly seeks out new technologies, platforms, and methodologies to stay ahead in the rapidly evolving Web3 landscape.

• Resilient and Tenacious: Possesses a hunter mentality, with a relentless drive to overcome challenges and achieve ambitious goals.

• Process-Oriented and Detail-Focused: Balances big-picture thinking with an attention to detail, ensuring that all aspects of the marketing strategy are executed flawlessly.

• Collaborative and Influential: Excels in building relationships across all levels of the organization and with external partners, inspiring confidence and trust in the marketing vision.

In the first 6 months you will:

• Scope, hire, and build out a full marketing team. 

• Build and optimise internal marketing playbooks and implement best practices.

• Develop ongoing growth strategies for existing brands and drive implementation.

• Develop 0-1 GTM strategies for new brands and product sales.

Superduper is a leading web3 entertainment company that develops rich IP, as well as games and other media around for each IP. Superduper also develops a web3 publishing and rewards platform called Portal.

Portal's proprietary technology facilitates interoperability of onchain virtual goods and economies, unifying the web3 gaming ecosystem that has been fragmenting through the expanding range of blockchains, wallets, marketplaces, and other parts of the web3 stack.