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Head of International Growth

Think global, act local, they say. At Surfshark, we dream of living in a world where people fully control their digital lives. That’s why we want to reach people from every corner of the world. Our products now include a VPN, Alternative ID, Antivirus, Alert (a data leak detection system), Search (a private search tool), and Incogni (an automated personal data removal system).

And here comes the act local part. Our International Growth team is at the heart of Surfshark’s growth engine, directly impacting our product’s global success.

As a multicultural and cross-functional team, they define and execute the local growth strategies, collaborating with central marketing & product teams. Sounds intriguing? Then read along!


If you want to:
  • Lead, mentor, and scale a remote team of Country Marketing Managers, ensuring alignment with global business goals and local growth targets;
  • Drive international growth by unlocking new opportunities (via local publishers, strategic partnerships with local brands, influencer collaborations, and trust-building initiatives) across existing marketing channels; 
  • Experiment with new, locally relevant strategies outside of current marketing channels to boost user acquisition and business development;
  • Maintain a strong boots-on-the-ground presence in managed markets, focusing on gathering market intelligence, building strategic relationships with key partners, and unlocking previously inaccessible opportunities.


And you can check off:
  • Proven track record of successfully leading and scaling marketing teams across diverse international markets; 
  • Strong hands-on experience in B2C marketing, especially in performance marketing for digital or SaaS products;
  • Fluent in English (essential). Proficiency in other relevant languages is a strong advantage; 
  • An existing valuable network that can help with partnerships, talent sourcing, or accessing market opportunities; 
  • Strong analytical skills and a data-driven approach to decision-making.


Here’s the deal:
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 4500 - 5600 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location. 


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Vytautas Kaziukonis
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Average salary estimate

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$54000K
$67200K

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What You Should Know About Head of International Growth, Surfshark

At Surfshark, we are passionate about empowering individuals to regain control over their digital lives, and we need an extraordinary Head of International Growth to play a vital role in our mission. This role isn't just about managing; it's about inspiring a multicultural team of Country Marketing Managers while pushing the boundaries of our products like our VPN, Antivirus, and data protection tools. As part of our International Growth team, you'll spearhead local growth strategies, nurturing partnerships and collaborations that resonate in different markets. Imagine identifying untapped opportunities with local influencers or pioneering first-of-their-kind marketing strategies to attract new users. Your expertise in B2C marketing and your dynamic leadership will help ensure that our multifaceted product line achieves its global success. If you are fascinated by the idea of leading a diverse remote team, gathering crucial market intelligence, and strategizing growth initiatives and collaborations, you’re in for an exciting challenge! Not only will you experience the flexibility of hybrid work, but you'll also enjoy a plethora of growth opportunities, wellness benefits, and a vibrant community culture at Surfshark. Join us in redefining digital freedom worldwide!

Frequently Asked Questions (FAQs) for Head of International Growth Role at Surfshark
What are the main responsibilities of the Head of International Growth at Surfshark?

As the Head of International Growth at Surfshark, your primary responsibilities will include leading and mentoring a team of Country Marketing Managers, driving international growth by unlocking new opportunities through strategic partnerships and influencer collaborations, as well as experimenting with innovative marketing strategies tailored to local markets. You'll also be tasked with gathering market intelligence and building relationships with key local partners to optimize our positioning.

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What qualifications should candidates have for the Head of International Growth role at Surfshark?

Candidates should possess a proven track record of successfully leading and scaling B2C marketing teams across diverse international markets, with strong expertise in performance marketing for digital or SaaS products. Fluency in English is essential, and proficiency in additional languages is highly advantageous. An existing network to facilitate partnerships and talent sourcing, combined with strong analytical skills and a data-driven decision-making approach, will also be essential.

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How does Surfshark support the professional growth of the Head of International Growth?

Surfshark fosters a culture of continuous learning for the Head of International Growth by offering dedicated time for professional development, access to conferences, online learning platforms, and resources like books. This commitment to growth ensures that you are always at the forefront of industry trends and best practices.

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What is the work-life balance for the Head of International Growth at Surfshark?

Surfshark promotes a healthy work-life balance by encouraging in-office work with the flexibility of up to two remote days per week. Additionally, with their Work From Anywhere policy, you have the opportunity to work from various locations, enhancing both your personal and professional life.

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What is the salary range for the Head of International Growth at Surfshark?

The gross salary for the Head of International Growth at Surfshark ranges from 4500 to 5600 EUR per month for the Lithuanian market. This may vary depending on your specific skills, experience, and location, ensuring you are compensated fairly for your contributions.

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Common Interview Questions for Head of International Growth
What experience do you have leading marketing teams in an international context?

When answering this question, share specific examples of your leadership roles in diverse markets, focusing on challenges you faced and how you drove successful outcomes. Highlight your ability to adapt strategies to different cultures and consumer behaviors.

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Can you describe a successful marketing campaign you've led in a different market?

Provide details about a specific campaign, including the goals, strategies utilized, and measurable outcomes. Highlight what creative approaches you took and the insights gained from local market research that contributed to its success.

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How do you approach building partnerships in new markets?

Discuss your strategy for identifying potential partners, such as local influencers or brands, and the steps you would take to foster collaboration. Emphasize your networking skills and past successes in establishing valuable partnerships.

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What metrics do you consider when assessing the effectiveness of a marketing strategy?

Explain the key performance indicators you use for evaluations, such as user acquisition, conversion rates, and customer engagement metrics. Showcase your analytical approach to adjusting strategies based on data-driven insights.

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How would you experiment with new marketing channels in an international setting?

Describe your approach to researching and testing new channels, including how you analyze local market trends and user behavior. Emphasize your creativity and willingness to take calculated risks to identify effective marketing opportunities.

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What is your understanding of our products, and how would you market them in your role?

Share your insights into Surfshark's products and their unique selling points. Discuss how you would tailor marketing strategies to highlight these features in different markets, considering local preferences and cultural nuances.

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What challenges do you anticipate in scaling growth internationally, and how would you address them?

Identify potential challenges such as regulatory issues, cultural differences, and competition. Discuss proactive strategies you would implement to navigate these obstacles while driving successful market penetration.

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How important is data analysis in your decision-making process?

Reaffirm that data analysis is crucial in your approach to marketing. Discuss how you utilize data to make informed decisions, identify trends, and evaluate campaign effectiveness, ensuring you adapt strategies based on empirical evidence.

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How do you ensure alignment between global business goals and local marketing strategies?

Explain how you collaborate with central marketing and product teams while ensuring that the local team understands the overarching business objectives. Emphasize your communication and strategic planning skills to align initiatives effectively.

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What strategies would you implement to maintain a strong presence in managed markets?

Highlight the importance of on-the-ground engagement, such as attending local events, building relationships with stakeholders, and continually gathering market intelligence to remain responsive to changes in the local business landscape.

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Our dream is a world where people have full control of their digital lives. That's why we humanize digital security to make it accessible to all.

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Full-time, remote
DATE POSTED
April 18, 2025

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