Job details

Principal Product Manager, Offsite Ads, Targeting and Personalization

Position Summary:

Swiftly is searching for a Product Manager to build state of the art offsite media experience. The ideal candidate will develop offsite personalized, targeted, dynamic ads and landing pages experiences. They will work on product areas that grow the advertising value of the marketplace, for both advertisers and users. They will work closely with cross-functional teams, including engineering, data science, marketing, and design, to develop and implement features that deliver personalized experiences to our users.

Responsibilities Include:

Define Vision and Strategy, develop and communicate a clear vision and strategy for targeting and personalization
Create and maintain a detailed product roadmap that prioritizes features and enhancements based on customer needs, business value, and technical feasibility
Work closely with engineering, data science, marketing, and design teams to ensure seamless execution of personalization initiatives. Facilitate communication and collaboration across departments to drive project success
Lead the development and optimization of offsite media advertising strategies and tools to drive targeted marketing efforts and enhance customer acquisition
Develop advanced segmentation tools that enable precise targeting and personalization of user experiences based on detailed user attributes and behaviors
Oversee the creation, optimization, and analysis of user cohorts to improve targeting accuracy and personalization effectiveness
Design and implement self-service tools that empower advertisers to create, manage, and optimize their own targeted offsite advertising campaigns
Lead initiatives to develop dynamic content generation capabilities that automatically personalize content for users based on their preferences and behavior
Other related duties as assigned

Required Qualifications:

8+ years of demonstrated experience in platform product management 
6+ years of experience in high scale online services 
2+ years’ experience designing digital advertising platforms
Experience with the development of experimentation, recommendation and other platforms/platform components 
Understand software development life-cycle principles and online services management 
Experience working with diverse teams and partners across complex organizations to achieve results 
Experience managing engagement with executive level partners 
Experience leading engineering discussions around technology decisions and strategy related to a product 
Experience owning roadmap strategy and definition 
Experience owning feature delivery and tradeoffs of a product 
Bachelor's Degree in Statistics or Computer Science (or Equivalent Job Experience)

Preferred Qualifications:

Experience with development and use of ad tech in apps 
Advanced degree with a focus on business or product management 
Familiarity with technical aspects of programmatic digital advertising including industry standards and best practices
Demonstrated ability across a host of skill sets, including customer segmentation, new product strategy and execution, product analytics
Experience operating in a fast-moving, high-stakes environment with a proven ability to maintain composure in high pressure situations
Ability to earn trust across all levels of an organization
Passion for technology, curiosity to dive deep into Swiftly’s suite of technical products and commitment to learning and expanding technical knowledge

$180,000 - $220,000 a year

The salary range is based on the candidates experience as it relates to the role.

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Swiftly Glassdoor Company Review

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