Global Chief Revenue Officer

This is a retained search by Talence Group. This leader will need to travel at least one week a month to the headquarters located in Spokane, Washington. Additional travel as needed in this leadership role.

Who our client is...

Our client is a global leader in engine heating technology, specializing in solutions that ensure fast, clean, and reliable engine starts. Their innovative thermal management products are essential in industries where reliable power is critical, including data centers, backup power generation, and heavy-duty industrial applications. With a legacy spanning 80+ years, the company continues to pioneer energy-efficient solutions, expanding into new applications and markets to meet evolving industry demands.

Operating from a state-of-the-art 140,000 sq. ft. manufacturing facility, the company has pioneered heat pump technology, reducing energy consumption by up to 75% over traditional systems. As industries face increasing power demands, especially in AI-driven data centers, this technology is becoming a go-to solution for sustainability and efficiency.

With a strong global presence, including operations in the U.S., Germany, the U.K., and Japan, the company continues to expand its reach while upholding family-owned values, innovation, and integrity. It has forged key partnerships with leading OEMs, ensuring long-term industry leadership and a commitment to quality.

What our client needs...

Our client needs a strategic and growth-focused Chief Revenue Officer to scale revenue and accelerate the next phase of innovation in the $50B backup power market. This leader will bring a proven ability to develop and execute comprehensive revenue strategies, demonstrating expertise in both go-to-market execution and strategic planning that balances innovation with long-term business goals. The ideal leader will have extensive experience in industrial and commercial markets, particularly in data centers, backup power generation, and mission-critical infrastructure. Success in expanding market presence across international regions, particularly Europe and Asia, is highly valued.

This leader will excel at building high-performing, cross-functional teams, mentoring future leaders, and fostering a culture of collaboration and accountability. They will be deeply committed to cultivating lasting relationships with clients, ensuring solutions meet their evolving needs while delivering measurable business growth. The role also requires a proven ability to lead change, modernize processes, and introduce innovative tools, all while respecting and enhancing the company’s collaborative culture.

What you will do…

Revenue Growth Strategy & Market Expansion

• Develop and execute a long-term strategic roadmap focusing on high-growth markets.
• Identify and capitalize on market expansion opportunities, particularly in emerging industries such as data centers.
• Diversify revenue streams to reduce reliance on volatile natural gas market and exploring new growth opportunities domestically and internationally.
• Leverage data-driven insights and ERP advancements to improve forecasting, market responsiveness, and decision-making.
• Drive product innovation and expansion into new markets.

Sales & Business Development Leadership

• Build, mentor, and lead a high-performing global sales team focused on strategic accounts and long-term partnerships.
• Drive lead generation and customer acquisition strategies to increase revenue and market share.
• Strengthen partnerships with key OEMs and industry leaders to expand market influence.
• Implement innovative sales methodologies and digital sales channels to enhance efficiency and customer engagement.

Marketing, Brand Position & Demand Generation

• Oversee global marketing strategies to enhance brand visibility and market penetration.
• Drive targeted demand generation campaigns, leveraging data analytics and customer insights.
• Align brand messaging with corporate goals, sustainability, and industry leadership.
• Develop digital marketing initiatives that attract and retain customers in high-value markets.
• Enhance content marketing, PR, and thought leadership to solidify brand authority.

Sales Operations, Forecasting & Profitability

• Implement advanced revenue operations (RevOps) frameworks to streamline sales processes and forecasting.
• Utilize predictive analytics to improve revenue visibility and align sales efforts with business objectives.
• Develop pricing models that balance profitability with customer value.
• Introduce data-driven decision-making to optimize sales performance and operational efficiencies.
• Strengthen financial forecasting models to support long-term revenue growth initiatives.

Customer Success, Retention & Account Expansion

• Lead customer success initiatives focused on long-term engagement and retention.
• Develop customer lifecycle strategies that enhance satisfaction and increase recurring revenue.
• Implement a customer-driven innovation strategy by collaborating with R&D and engineering teams.
• Build strong relationships with customers to ensure evolving needs are met and exceeded.

Cross-functional Leadership & Executive Alignment

• Align revenue operations with the executive leadership team and corporate vision.
• Foster a high-performance culture that values innovation, accountability, and agility.
• Lead cross-functional collaboration efforts to break down silos and enhance operational efficiency.
• Implement change management strategies that drive organizational adaptability and growth.
• Develop and mentor future leaders, ensuring strong succession planning within the organization.

what you need to bring…

must-have:

• 15+ years of executive leadership (Director & above) experience including revenue management for a manufacturing, industrial, or energy-related sector company.
• Proven track record of driving strategic growth and scaling from $50M+ to $200M+, expanding into new markets such as data centers and other industrial applications.
• Expertise in go-to-market (GTM) strategies, Revenue Operations, and enhancing revenue predictability.
• Exceptional sales and account management team leadership & development, with success in high-performing teams, fostering a culture of accountability and continuous improvement.
• Advanced expertise in strategic planning, market expansion, and customer relationship management.
• Proven ability to build cross-functional alignment with engineering and operations to support revenue growth.
• Experience aligning with the CEO and board on revenue strategies and market expansion plans.
• Ability to operationalize revenue strategy, transitioning from organic growth to structured, scalable revenue models.
• Track record of successful change management in traditional business environments.
• Bachelor's degree in Business, Engineering, Industrial Management, or a related field.

nice to have:

• Experience with mission-critical facilities (e.g., data centers).
• Knowledge of industrial backup generators. 
• Strong OEM partnership experience. 
• National & Global business experience, particularly in key markets (Europe, Asia).
• MBA or advanced degree in Business, Finance, or Strategy.

• Medical Insurance: 100% Paid Family Medical Insurance through self-insured plan, no premium, $2,250 total out of pocket per person annually (for deducible of $500 and coinsurance of $1,750), up to $6,750 maximum per family out of pocket
• Dental Insurance: 100% Paid Employee Dental Insurance through self-insured plan $2,000 benefit per person annually
• Vision coverage: 100% employee vision coverage through self-insured plan, annual eye exam and $350 hardware benefit per person
• 100% Paid Employee Supplemental Accidental Insurance
• 100% Paid Short Term Disability
• 100% Paid Life Insurance
• Employee Assistance Program
• FSA Plan: IRS limits applied annually
• Retirement: 401(k) Plan or Roth with 4% matching after 1 year of employment and Profit Sharing 
• Education Assistance: IRS maximum benefit, $5,250 annually for career related education up to $22k lifetime, $1,000 annually for non-career related education up to $5,000 lifetime
• Vacation: up to 26 days per year that rollover indefinitely
• Sick leave: included in vacation time, we call it Annual Leave
• Holidays: Paid, 9-13, depending how they fall in the calendar year