Media Manager, Mid Market

As a Media Manager at Tatari, you'll be tasked with planning and purchasing a variety of TV and streaming inventory, from national broadcasts to targeted video opportunities. Utilizing your analytical skills, you'll monitor campaign performance and provide real-time optimizations to ensure clients achieve their KPIs. You'll collaborate closely with the client strategy team, presenting data-driven recommendations and unique inventory opportunities to drive growth. Furthermore, your role will require engaging with clients during meetings to tackle complex media questions, as well as working with our tech team to enhance our advertising platform.

To be a successful Media Manager at Tatari, you should have 3-5 years of experience in TV or video media buying or planning. A deep understanding of TV and streaming inventory, pricing, and competitive dynamics is critical. You also need skills in campaign optimization based on performance data and a solid grasp of marketing strategies that influence the sales funnel. Strong communication abilities are essential for presenting your analysis clearly to both clients and internal stakeholders.

At Tatari, we are committed to fostering professional development and growth for our team members. Our Media Managers benefit from a $1,000 annual continued education benefit to enhance their skills and knowledge in media buying and analytics. Additionally, the collaborative nature of our work environment allows for on-the-job learning through active engagement with experienced colleagues across departments like Product and Data Science. You'll always have opportunities to enhance your skill set and contribute to innovative projects.

Tatari prides itself on nurturing an inclusive and diverse workplace culture. As a Media Manager, you can expect a welcoming environment where contributions are valued, and diversity is celebrated. Our team-building events, catered lunches, and monthly wellness days contribute to a collaborative atmosphere that keeps everyone motivated. We believe in work-life balance, which is why we offer unlimited PTO and a flexible hybrid work model that allows you to thrive both professionally and personally.

The total compensation range for a Media Manager at Tatari is between $70,000 and $90,000, reflecting your skills and experience in the field. In addition to a competitive salary, you will receive equity compensation and comprehensive health insurance coverage for you and your dependents. Our benefits package is designed to promote wellbeing and job satisfaction, offering perks like unlimited PTO, monthly reimbursements for lifestyle spending, and a hybrid work schedule.

When optimizing TV advertising campaigns, I focus on data-driven strategies. This includes continuously monitoring campaign performance metrics, such as viewership and engagement rates, and adjusting inventory placement based on what the data reveals. I also prioritize strategic negotiation for pricing and explore opportunities for unique deals or discounts to maximize the client's investment while ensuring their campaign goals are met.

Staying informed about media buying trends is crucial for success. I subscribe to industry publications, follow media-focused thought leaders on social platforms, and participate in webinars and networking events. Engaging with peers in the industry helps me gather insights on emerging technologies and strategies that can improve campaign performance for my clients.

Certainly! In a previous role, I managed a campaign for a leading health app that combined both traditional TV and digital strategies. By leveraging data analytics, I identified peak viewing times and engaging content for our target audience. I worked closely with the creative team to tailor messaging, and we achieved a 30% increase in app downloads within just two months of launching the campaign, impressing our stakeholders and maximizing ROI.

I have experience with various media buying and planning tools, including DMPs, DSPs, and programmatic platforms. I'm particularly comfortable using platforms that provide real-time analytics for campaign performance. I'm also a quick learner, so I'm eager to master Tatari's proprietary platform and collaborate with the tech team to optimize user experience.

Handling client feedback is a fundamental part of my role. I ensure that I actively listen and validate their concerns while presenting them with the data behind the campaign's performance. During our discussions, I communicate possible solutions and optimizations based on metrics and analytics. This approach not only maintains client trust but also fosters a transparent relationship focused on achieving their business goals.

In one instance, I faced a challenge with fluctuating inventory rates that threatened our campaign effectiveness. To overcome this, I intensified my research on alternative inventory options and negotiated better terms with different networks. By diversifying our ad placements and leveraging data to identify underperforming slots, we maintained campaign momentum and achieved our objectives.

Data analytics are integral to my media strategies. I start by defining key performance indicators and using robust analytics tools to collect data throughout the campaign. I analyze this data to track performance against KPIs, allowing me to make informed adjustments in real-time. By highlighting audience insights and engagement trends, I can provide strategic recommendations that align with client goals.

My extensive experience with media buying, coupled with a strong analytical mindset and a passion for innovation, makes me a great fit for the Media Manager role at Tatari. I'm adept at optimizing campaigns, negotiating advertising deals, and understanding the intricate dynamics of the TV landscape. Moreover, I value collaboration and continuously seek to learn and grow; I believe these traits align well with Tatari's forward-thinking culture.

If a client's campaign is underperforming, my first step would be to conduct a thorough analysis of the available data to identify potential issues. I would assess the targeting strategy, inventory placement, and overall campaign execution. After pinpointing areas for improvement, I would prepare a detailed report, including recommendations for adjustments or alternative strategies, and present this to the client to ensure alignment and transparency.

Tatari is at the forefront of revolutionizing TV advertising, offering a unique blend of sophisticated media buying and proprietary analytics to create a streamlined experience. I appreciate that Tatari's technology enables advertisers of all sizes to leverage TV effectively, which is crucial in a rapidly evolving ad landscape. The company's commitment to innovation and growth, as demonstrated by its recent accolades, resonates with my aspirations in the media field.