Vice President, Demand Gen Marketing

As the Vice President of Demand Gen Marketing, you will be responsible for developing and executing demand generation strategies designed to build awareness, grow the prospect database, and drive customer acquisition. This includes launching and scaling demand generation channels, nurturing prospects through the sales funnel, and optimizing inbound channels. You'll also work collaboratively with the marketing, sales, and partner teams to create measurable campaigns that contribute directly to pipeline growth and revenue.

Candidates for the Vice President, Demand Gen Marketing role should possess a Bachelor's degree along with a minimum of 9 years of experience in demand generation, specifically within a SaaS and B2B context. Proficiency in marketing automation systems, particularly in integration with Salesforce, is essential. A successful candidate will also need to demonstrate a blend of creative and analytical skills, strong ROI focus, and have excellent leadership capabilities.

The Vice President, Demand Gen Marketing plays a critical role in revenue generation by designing and managing innovative demand generation campaigns that drive high-quality leads into the sales funnel. This strategic role involves creating measurable marketing activities that support the overall growth goals of the company, presenting an engaging value proposition to prospects and ultimately converting them into satisfied customers.

Success as the Vice President of Demand Gen Marketing requires a mix of strategic thinking, creativity, and analytical prowess. Soft skills such as exceptional people management, collaboration, and the ability to multitask in a fast-paced environment are equally important. You should have a strong focus on ROI and demonstrated experience in managing cross-functional relationships effectively to drive desired outcomes.

The travel requirement for the Vice President, Demand Gen Marketing position is minimal, with less than 10% travel expected. This allows you to focus primarily on driving demand generation strategies and executing marketing initiatives from the headquarters in San Francisco, CA.

When answering this question, highlight specific strategies you've developed in past roles, focusing on how they aligned with business objectives and contributed to revenue growth. Mention metrics and outcomes to demonstrate your effectiveness.

Be prepared to discuss the marketing automation systems you have hands-on experience with, specifically mentioning how you integrated them with platforms like Salesforce. Emphasize how these tools contributed to streamlining processes and improving lead nurturing.

In your response, discuss key performance indicators (KPIs) such as lead conversion rates, cost per acquisition, and marketing-qualified leads. Highlight any frameworks you use for measuring and optimizing campaign results over time.

Provide a real example of a campaign you led, detailing your planning, execution, and results. Make sure to focus on your strategic thinking, teamwork, and how you navigated challenges during the campaign.

Discuss your approach to fostering collaboration between marketing and sales, such as regular meetings, shared goals, and joint campaigns. Emphasize any experience you have in creating an integrated strategy that streamlines the lead-handling process.

Share specific lead-nurturing tactics you've implemented, such as email marketing, personalized content, or targeted social media campaigns. Talk about how these tactics maintain engagement throughout the sales funnel.

Explain a situation where you improved an inbound marketing channel, such as SEO or content marketing. Detail the changes you made, the data you analyzed, and the positive impact on lead generation or conversions.

Mention resources like industry conferences, webinars, or publications that you follow to stay informed about the latest trends and best practices in demand generation marketing.

Describe your leadership style and how you develop your team members' skills. Discuss any strategies you use to foster a collaborative and high-performance work environment.

Share a relevant challenge, the steps you took to address it, and the outcomes. Make sure to convey resilience and the ability to adapt to changing circumstances in your marketing efforts.