Consumer Insights Analyst III

Description:Work closely with the Insights Senior Manager marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product roadmapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making.Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced “Fuzzy Front End” Innovation and roadmapping and new product development’s insights needsSynthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-makingManage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budgetInfluence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentationsBuild customized reports for individual stakeholdersWork with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new conceptsMaintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovationDevelop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insightsCoordinate and moderate field test/in-home consumer use testsSkills:Voice of Customer, Consumer analytics, marketing research, qualitative research, quantitative research, consumer behaviorTop Skills Details:Voice of Customer,Consumer analytics,marketing research,qualitative research,quantitative research,consumer behaviorAdditional Skills & Qualifications:Qualifications:Bachelor’s or advanced degree in Marketing Research, Social Sciences, Design Research or Consumer Behavior preferred but not requiredFive+ years experience in marketing researchExperience with a wide range of primary qualitative and quantitative research methodologiesExceptional organization, written and oral communication skillsDemonstrated ability to build relationships with internal and external stakeholdersExperience managing and selecting external research suppliersExperience presenting and influencing Sr. Management/C-level ExecutivesProject management experience required including prioritization of multiple products against each otherProven analytical skills requiredExcellent knowledge of MS Office (particularly PowerPoint and Excel)Experience with B2C durable goods and B2B a plusExperience with Design Thinking a plusExperience with Qualtrics a plusExperience Level:Expert LevelAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.