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Senior Partner Marketing Manager

Teramind is seeking a strategic Senior Partner Marketing Manager to drive channel expansion and partner-led revenue growth. In this role you will lead marketing efforts to support Teramind partner team enablement, drive new partner acquisition, expand sales with existing partners and uncover new revenue channels. You will create integrated marketing programs to enable and motivate our partner network across various segments. Your role will span from go-to-market strategies for launching products and solutions to contributing to thought leadership, and expanding market opportunities for Teramind and our partners. Experience in channel and solution marketing with a strategic approach is essential.

Responsibilities:

  • Develop and deploy measurable marketing programs and events designed to raise internal awareness and external global brand recognition, converting awareness to Teramind and Partner-originated leads and opportunities.
  • Partner with product management and sales to develop and execute go-to-market strategies for existing and new solutions and partners.
  • Craft positioning and messaging for Teramind's initiatives and products throughout the entire partner funnel, from onboarding to education and ongoing product updates.
  • Create key sales tools including solution briefs, case studies, competitive positioning, and customer-facing resources.
  • Provide event planning and support that helps ensure continuous partner integration across all types of partner events.
  • Develop thought leadership content and strategy, building relationships with partner stakeholders, subject matter experts and customer champions.
  • Lead Teramind's partner initiatives through integrated marketing spanning web, social, demand generation, adoption, press, analysts, events, and more.
  • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Continually monitor, analyze, and optimize partner programs and expand partner sales using data.
  • Build relationships and earn trust with partner key stakeholders and regional representatives to localize, scale, and support programs and initiatives.
  • Minimum of 5 years of partner marketing experience in enterprise software, with a strong focus on channel marketing strategies.
  • Demonstrated expertise in partner ecosystem development, including partner recruitment, enablement, and growth programs
  • Proven ability to develop and execute integrated marketing campaigns that drive partner engagement and revenue.
  • Strong skills in creating partner-facing marketing collateral and enablement resources.
  • Excellent communication and presentation skills for articulating marketing strategies to diverse stakeholders.
  • Proficiency in using partner relationship management (PRM) tools and marketing automation platforms.
  • Demonstrated success in measuring and reporting on partner marketing program performance and ROI.
  • Ability to build and nurture strategic relationships with partners to foster collaboration and growth.

Preferred Qualifications:

  • Knowledge of user activity monitoring, insider risk management, data loss prevention, and compliance enforcement.
  • Experience with partner strategies with complex SaaS solutions and use cases.
  • Strategic understanding of various components of a typical security stack, including UAM and DLP products and data security governance programs.
  • Knowledge of compliance and regulatory requirements in technology partner ecosystems

This is a remote job. Work from anywhere! We're a global, distributed team looking for the finest talent. We've been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.

At Teramind, we're a collaborative, forward-thinking team where new ideas come to life, experience is valued and talent is incubated.

  • High-quality health benefits
  • Retirement Plan with employer match
  • Career-growth opportunities
  • Flexible Time Off and Paid Time Off benefits
  • Professional development budget

About our recruitment process

We don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story.

You can expect up to 3 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.

All roles require reference and background checks

Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.

What You Should Know About Senior Partner Marketing Manager, Teramind

Teramind is on the lookout for an experienced Senior Partner Marketing Manager who is ready to take the reins in driving channel expansion and partner-led revenue growth. If you have a knack for creating integrated marketing programs and a strategic mindset, we’d love to hear from you! In this role, you’ll lead our partnership marketing efforts, focusing on acquiring new partners, boosting sales with existing ones, and exploring fresh revenue channels. Collaborating with various teams, from product management to sales, you’ll help devise go-to-market strategies that resonate with our partners. Your expertise in partner marketing will be crucial as you develop engaging content, like solution briefs and case studies, to empower our partner network. You’ll also have a chance to showcase your thought leadership by publishing insights that strengthen our relationships with stakeholders. This position is a great fit for someone with five or more years of experience in partner marketing, particularly in the realm of enterprise software. Excitingly, Teramind is a fully remote company, giving you the freedom to work from anywhere while being part of a diverse and dynamic team that encourages innovation and collaboration. We value professional development and offer excellent health benefits, a retirement plan with employer match, and generous time-off perks. If you're passionate about partner ecosystem development and have a strong foundation in marketing campaigns that drive revenue, this could be the opportunity for you!

Frequently Asked Questions (FAQs) for Senior Partner Marketing Manager Role at Teramind
What are the key responsibilities of a Senior Partner Marketing Manager at Teramind?

In the role of Senior Partner Marketing Manager at Teramind, you will be responsible for developing and deploying marketing programs that elevate brand recognition and convert awareness into leads. You will collaborate closely with product management and sales teams to create effective go-to-market strategies, build marketing collateral, and manage partner events. Additionally, you'll track campaign effectiveness metrics and optimize partner programs based on data insights.

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What qualifications are required for the Senior Partner Marketing Manager position at Teramind?

To qualify for the Senior Partner Marketing Manager role at Teramind, candidates should have a minimum of five years of partner marketing experience in the enterprise software sector. A strong focus on channel marketing strategies and proven success in executing integrated marketing campaigns that drive engagement and revenue is essential. Excellent communication skills and expertise in using PRM tools are also important for this role.

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What skills are necessary for a successful Senior Partner Marketing Manager at Teramind?

Successful Senior Partner Marketing Managers at Teramind possess strong skills in marketing strategy development, partner ecosystem engagement, and content creation for partner-facing resources. They also demonstrate proficiency in analytical tools to measure program performance. Additionally, effective communication and presentation skills are crucial for articulating strategies and collaborating with diverse stakeholders.

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How does Teramind support remote work for the Senior Partner Marketing Manager role?

Teramind has been thriving as a fully remote team since 2014, meaning you can work from anywhere that suits you! The company embraces flexibility and supports a diverse work environment. They provide a collaborative culture where new ideas are welcomed and professionals can grow their careers, all from the comfort of their chosen workspace.

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What growth opportunities are available for a Senior Partner Marketing Manager at Teramind?

At Teramind, the Senior Partner Marketing Manager role comes with numerous career growth opportunities. The company invests in your professional development through a dedicated budget for training and education. With a focus on nurturing talent, you will have the chance to advance within the organization and continuously evolve your professional skills.

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Common Interview Questions for Senior Partner Marketing Manager
Can you describe your experience with partner marketing in enterprise software?

To answer this question, highlight specific roles where you were responsible for partner marketing initiatives. Mention the strategies you implemented, the results achieved, and how they contributed to growth. Tailor your response to focus on your understanding of the enterprise software industry and how your experience aligns with Teramind's market.

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What is your approach to developing go-to-market strategies for new partners?

When discussing your approach, emphasize your methodical process of researching potential partners, identifying market opportunities, and outlining actionable plans. Describe how you incorporate feedback from various teams, and the importance of aligning with sales and product management in creating a cohesive strategy that promotes the partner's success.

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How do you measure the success of partner marketing campaigns?

In your response, outline the key performance indicators (KPIs) you monitor, such as lead conversion rates, engagement metrics, and ROI. Explain any tools or systems you use for tracking these metrics and provide examples of how you have analyzed results to optimize future campaigns.

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What types of collateral have you created for partner enablement?

Share specific examples of collateral you’ve developed, such as case studies, solution briefs, or training materials. Discuss how these resources supported partners in their sales processes and how they contributed to overall marketing goals.

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Describe a time you successfully managed a partner marketing event.

Frame your response around a specific event you organized, detailing the planning phase, execution, and the results achieved. Discuss any challenges faced and how you overcame them, highlighting your ability to foster collaboration and create positive experiences for attendees.

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How do you build relationships with partner stakeholders?

Discuss your networking strategies, emphasizing the importance of consistent communication and listening to partners’ needs. Highlight experiences where you successfully cultivated trust and support among stakeholders, leading to fruitful collaborations.

Join Rise to see the full answer
What is your experience using PRM tools?

Explain your familiarity with various partner relationship management tools and how you’ve utilized them to streamline partner communications, track performance, and boost engagement. Mention specific tools you have experience with and any measurable success you’ve had as a result.

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How do you stay updated on trends in partner marketing?

Discuss the sources you follow, such as industry publications, online courses, or networking events. Explain how you apply this knowledge to your campaigns and strategies to ensure they remain relevant in the ever-changing tech landscape.

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Can you give an example of a challenge you faced in partner marketing and how you overcame it?

Choose a specific challenge you encountered and explain the context. Detail the steps you took to address the challenge, the adjustments made to your marketing approach, and the eventual positive outcome that resulted from your efforts.

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How do you prioritize tasks and projects in your role?

Explain your prioritization process, focusing on how you assess the urgency and strategic importance of tasks. Discuss any tools or methods you use to manage your time effectively and how you communicate priorities to your team and partners.

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Founded in 2014, Teramind is a leading, global provider of employee monitoring, insider threat detection, data loss prevention and workplace productivity solutions. Over 2,000 organizations in finance, retail, manufacturing, energy, technology, he...

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Full-time, remote
DATE POSTED
December 13, 2024

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