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Marketing Events Coordinator Job at GoNetspeed in Rochester

Job DescriptionJob DescriptionHere at GoNetspeed, we believe in the power of connectivity. We believe that life doesn’t wait for us to catch up. We believe that providing the fastest and most reliable Internet to the communities we serve means committing to the present and building for the future.And we believe that our amazing team of employees are the key to our future and vision of connecting communities for today and for whatever comes next. If this excites you, come and join our team.The Marketing Events Coordinator plays a vital role in presenting the Company brand to the communities it serves through events, sponsorships, and community involvement. In addition, this position performs a variety of marketing support functions to include preparing event plans and working with marketing peers to monitor and measure brand usage. The coordinator works hand-in-glove with the sales team to ensure smooth exchange of information and adequate event staffing.Essential Job Functions:• Assists with the development and successful implementation of the department’s marketing initiatives, which include both internal and external campaigns of varying complexity.• Manages coordination, logistics, and scheduling for events, regional sponsorships, tradeshows/conferences, donations, and promotions, as well as periodically representing the company at events.• Oversee the lifecycle of events from start to finish, including researching, sourcing, and negotiating event opportunities, on-site event management, and post-event follow up; including invoicing/payments, tracking data, and logistics management.• Collaborates with sales and field teams on events, training and support.• Provide post-event analysis, budget recaps and participant feedback and incorporate learning into future plans.• Develop event reports and distribute as required to sponsors, participants and others.• Periodic travel between various corporate locations as well as to promotional events.• Distributes customer-facing and internal marketing collateral, support documents, displays, sales support collateral, etc.• Oversees inventory management of promotional items, giveaways, and apparel.• Supports brand management and message development, including reviewing, proofing, and editing marketing materials for copy content, layout, position, and branding consistency.• Assists with marketing calendar and dashboard management and own document updates and tracking.• Provides onsite execution support for marketing programs.• Performs other work-related duties as assigned.• Completes special projects as assigned by leadership*.• These tasks do not meet the Americans with Disabilities Act definition of essential job functions and are usually less than 5% of time spent. However, these tasks still constitute important performance aspects of the job.Knowledge, Skills And Abilities• Exceptional communication skills - both written and verbal.• Energetic, people person with an outgoing personality. Comfortable in large group and public settings.• Be detail oriented, demonstrate the ability to work independently, make sound decisions when required, and manage multiple tasks simultaneously.• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.• Strong computer skills using Microsoft Office and Adobe Suites.• Ability to work unpredictable hours, including some evenings and weekends.• Ability to travel in-state on a regular basis and out-of-state on an as-needed basis. Must have a valid driver’s license.• Telecommunications experience is a plus but will consider successful, driven marketing professionals from other industries.Education And Experience:• Preference will be given to candidates with an bachelor’s degree or equivalent experience in marketing, communication, digital media or other related field.• 2+ years’ experience in marketing, communication, and/or digital media.Benefits:401(k)401(k) matchingDental insuranceEmployee assistance programEmployee discountFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offReferral programVision insuranceGoNetspeed is an equal opportunity employer and does not discriminate on the basis of age, sex, gender identity, color, race, creed, national origin, religious persuasion, marital status, political belief, or disability.Thank you for choosing GoNetspeed as your potential next employer! We know you have other options when selecting an employer of choice and are so glad you chose to apply with us.Company DescriptionBetter togetherIn 2021, six companies – OTELCO, OTTC, Upstate Fiber Networks, Lantek, GoNetspeed, and Icon – decided to bring decades of experience across a variety of technologies together to create something new. With a legacy of innovation and a commitment to unparalleled customer service, we are excited to accelerate the expansion of fiber networks throughout the East. Together, we'll deliver more fiber, more access, more speed, and better reliability across our footprint. Together, we are the new GoNetspeed.Company DescriptionBetter together In 2021, six companies – OTELCO, OTTC, Upstate Fiber Networks, Lantek, GoNetspeed, and Icon – decided to bring decades of experience across a variety of technologies together to create something new. With a legacy of innovation and a commitment to unparalleled customer service, we are excited to accelerate the expansion of fiber networks throughout the East. Together, we'll deliver more fiber, more access, more speed, and better reliability across our footprint. Together, we are the new GoNetspeed.
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What You Should Know About Marketing Events Coordinator Job at GoNetspeed in Rochester, GoNetspeed

At GoNetspeed, we're on a mission to connect communities and provide the fastest, most reliable internet possible. We're looking for a Marketing Events Coordinator in Rochester, NY to help us showcase our brand through engaging events and community involvement. In this vital role, you’ll be the mastermind behind organizing and executing a variety of events, from trade shows to sponsorships, all designed to connect us better with the audiences we serve. You’ll collaborate closely with our sales team to ensure seamless communications and effective staffing, ensuring that every event we host resonates with impact. Your responsibilities will include managing logistics, developing event plans, and conducting post-event analyses to gather insights for future success. This is a fantastic opportunity for someone with at least 2 years of experience in marketing or communications, and a passion for engaging with the public. If you're an energetic person who thrives in social settings and possesses great communication skills, you’ll find a home with us. We value creativity and initiative, and we encourage our team members to bring fresh ideas to the table. As part of GoNetspeed's friendly family, you’ll also enjoy an array of benefits including health insurance, flexible spending accounts, and 401(k) matching. Let’s build connections together – apply today!

Frequently Asked Questions (FAQs) for Marketing Events Coordinator Job at GoNetspeed in Rochester Role at GoNetspeed
What are the primary responsibilities of the Marketing Events Coordinator at GoNetspeed?

The Marketing Events Coordinator at GoNetspeed is responsible for planning and executing various marketing initiatives, including organizing events, managing logistics for sponsorships and trade shows, as well as collaborating with the sales team to ensure successful outreach and engagement.

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What qualifications do I need to apply for the Marketing Events Coordinator position at GoNetspeed?

Candidates for the Marketing Events Coordinator role at GoNetspeed should ideally have a bachelor’s degree or equivalent experience in marketing, communications, or digital media, along with at least 2 years of relevant experience in the field. Excellent communication skills and a detail-oriented demeanor are also crucial.

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How does the Marketing Events Coordinator support GoNetspeed's brand management?

The Marketing Events Coordinator supports GoNetspeed's brand management by overseeing marketing materials, ensuring consistency in messaging, and conducting post-event evaluations to gather participant feedback, which is then used to enhance future marketing strategies.

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What type of events will the Marketing Events Coordinator manage at GoNetspeed?

The Marketing Events Coordinator at GoNetspeed will manage a variety of events, including trade shows, community sponsorships, promotional activities, and internal initiatives. This role involves everything from event planning to on-site management and follow-up analysis.

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Is experience in telecommunications required for the Marketing Events Coordinator at GoNetspeed?

While telecommunications experience is a plus for the Marketing Events Coordinator position at GoNetspeed, it's not mandatory. The company is open to driven marketing professionals from other industries who can bring relevant skills and creativity to the role.

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Common Interview Questions for Marketing Events Coordinator Job at GoNetspeed in Rochester
How do you prioritize tasks when planning multiple events?

I prioritize tasks by assessing deadlines and importance, breaking down the project into manageable steps, and maintaining a detailed calendar. Communication with the team is crucial to ensure everyone is on the same page, enabling us to tackle tasks effectively.

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Can you share an experience where you managed a challenging event?

Certainly! I once managed a large trade show that faced unexpected logistical challenges. I stayed calm, quickly communicated with vendors and the team to adjust our plan, and successfully organized a memorable event. Flexibility and problem-solving are key in event management.

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What strategies do you use to measure the success of an event?

I employ pre-defined KPIs such as attendee satisfaction, engagement levels, lead generation, and post-event analyses through surveys. Gathering feedback helps create improvement plans for future events, making our efforts more effective.

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How do you handle last-minute changes during an event?

I always approach last-minute changes with flexibility and a calm demeanor. I ensure to have backup plans in place for critical aspects of the event and communicate changes promptly to the team to maintain a seamless experience.

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Describe a time you collaborated with others to achieve a marketing goal.

In my previous role, I collaborated with the sales team for a campaign launch. We worked together to conceptualize ideas, utilize each other’s strengths, and ensure the campaign aligned with our brand. This teamwork led to exceeding our performance expectations.

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How do you keep up with current marketing trends?

I regularly read industry publications, attend webinars, and participate in networking events. Engaging with other professionals also helps me stay informed about innovative strategies and trends that can enhance our marketing initiatives.

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What role does creativity play in your event planning process?

Creativity is essential in event planning as it differentiates our events from others. I strive to infuse innovative ideas and themes into each event, making them memorable for attendees while aligning with our brand's mission and goals.

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Can you explain your process for creating an event budget?

I start by identifying all potential costs, including venue, catering, promotional materials, and staffing. I prioritize line items based on importance and necessity to maintain a balanced budget while ensuring no area is underfunded.

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What tactics do you use for managing logistics and timelines?

I utilize project management tools to track tasks and deadlines. Regular check-ins with team members and vendors help ensure everyone stays on track, along with a detailed timeline that outlines critical milestones leading up to the event.

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How do you ensure effective communication with team members during an event?

I establish clear communication channels before the event, such as group messaging apps or meetings. Throughout the event, I ensure regular check-ins with team members to address any issues right away and keep everyone updated.

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Here at GoNetspeed, we believe in the power of connectivity. We believe that life doesn’t wait for us to catch up. We believe that providing the fastest and most reliable Internet to the communities we serve means committing to the present and bui...

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Full-time, on-site
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December 14, 2024

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