Product Marketing Manager

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com. 

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Job Summary 

Develop and implement comprehensive customer-focused regional marketing strategies that build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty. This role is ideal for a self-motivated multi-channel marketer adept at balancing creative strategy with data-driven decision-making and project management.

Key Responsibilities

Event Marketing:

• Own athlete registration and revenue targets for assigned North American events, with specialist focus on triathlon events.
• Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
• Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors. 
• Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
• Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.
• Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.

Budget Management:

• Own and manage North America event marketing budgets for assigned events, ensuring efficient spending and strong ROI.

Media and PR:

• Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.
• Manage on-site media relations such as credentialing, interview requests and photography and videography management. 
• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.

Continuous Improvement:

• Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.

Requirements

Education & Experience:

• Tertiary degree in Marketing, Business or Communication/Media Studies.
• 3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.
• Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and customer retention, including but not limited to email, social, performance marketing, community and grassroots.
• Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns and drive decision-making

Skills & Characteristics:

• Self-motivated team player.
• Strategic thinker with a customer-centric mindset.
• Energetic, collaborative, and adaptable under pressure.
• Excellent communication and project management skills.
• An understanding of endurance sports and communities is a plus.

Availability:

• Based in Tampa, FL. Hybrid work, three days per week in office.
• Willingness to work weekends and non-traditional hours.
• Ability to travel 25%+ domestically.

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.