SEO Product Manager

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

The Product Manager, SEO is responsible for initiating and managing the optimization of mobile apps, mobile web and web for The Weather Channel platforms through SEO and ASO. Reporting to the Content Product Lead this individual will support all SEO/ASO initiatives to improve organic traffic for TWC platforms. This person will work with internal and external teams to increase quality traffic, maximize website performance, improve rankings, and drive revenue organically. The Product Manager, SEO will be an expert in search engine optimization with a thorough understanding of the technical and creative aspects of mobile, mobile web and web optimization best practices.  The Product Manager, SEO is responsible for tracking industry search optimization trends, evaluating the marketplace and keeping abreast of emerging trends.

The impact you'll make:

• Lead and manage overall SEO and/or ASO strategies across all platforms (mobile apps, mobile web, and web)  
• Develop a strategy within search to acquire new customers and reactivate lapsed customers
• Lead and prioritize all SEO/ASO projects within the digital business unit from concept to release. Define, manage and implement the SEO product backlog 
• Initiate and lead SEO expertise to product plans including site redesigns, product enhancements, and new features by contributing to the Product requirements and acceptance criteria
• Align business, product, development and SEO activities for the highest traffic impact
• Set up a process to make recommendations based on analysis via Adobe Analytics / Google Analytics to increase traffic and revenue across all TWC brands
• Continuously educate, collaborate with design, editorial, product and technical teams to implement SEO best practices across all mobile and web properties to ensure search engine optimization compliance
• Lead key SEO presentations and strategic discussions
• Report monthly SEO KPIs (key performance indicators)
• Monitor keyword rankings
• Stay on top of current search engine news, trends, SEO best practices, and emerging items of interest and sharing these with the rest of the team

What you've accomplished:

Required Professional and Technical Expertise:

• 3-5 years SEO experience across all major search engines with a proven ability to establish key performance indicators to measure success vs. key objectives, for both web and mobile
• Experience with keyword search, ranking and analysis tools
• Familiarity with online SEO resources, tools, blogs, forums and professional organizations
• Experience with technical aspects of SEO from optimal site architecture to proper coding of HTML, CSS and JavaScript
• Experience with ASO
• Minimum 3 years in the digital environment bringing large, complex projects through to successful launch
• Experience working within the news media industry preferred 
• Proven success in leading cross-functional teams and projects 

Professional Strengths and Characteristics:

• Strong ability to organize information based on information architecture best practices and analysis of marketplace data and feedback in the online environment
• Knowledge of Mobile culture and consumers
• Ability to manage product development from conception to execution to optimization and maintenance as required in the online environment
• Knowledge of best practices in web analytics and SEO
• Strong communication skills and the ability to present strategies and objectives both internally and externally
• Ability to perform cost analyses and identify and implement cost efficiencies where appropriate
• Ability to work independently with diverse workload and self-assign priorities to tasks
• Experience with software product management or development, strongly recommended 
• Technical acuity