Job details

Onsite Media Associate | DERMSTORE

Get a free resume review

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty: We’re home to market-leading websites like Lookfantastic, Dermstore & Cult Beauty – all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance, Perricone MD, ESPA, Ameliorate and Christophe Robin. We partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team!

Why be an Onsite Media Associate at THG - Dermstore?

The Onsite Media Associate within Dermstore’s Retail Media structure is responsible for securing, allocating and optimizing brand investment across Dermstore’s owned inventory (Web + App). This includes managing the performance of onsite programmatic inventory (e.g. sponsored products ads, display banners and transaction moment), retention marketing activities and our first party insights proposition.

Reports To: Senior Commercial Marketing Manager, dotted line VP Ecommerce.

As an Onsite Media Associate, you'll:

Media planning:

Working closely and collaboratively with internal Buying, Trade & Marketing teams to respond strategically to brand briefs for retail media plans
Identifying appropriate target audiences using internal & external insight
Developing brand media plans with appropriate measures of success identified
Preparing & presenting post campaign reporting to relevant stakeholders

Onsite programmatic activations specialist:

Activation & optimization of sponsored banners, sponsored product ads and transaction moment ads (Criteo & Dynamic Yield)
Working collaboratively with the central Digital Activation & trade/UX stakeholders to review inventory innovation opportunities alongside organic inventory performance
AB testing new inventory to determine optimum on site media mix

Retention & Loyalty Programs specialist:

Lead onsite efforts to engage repeat customers through personalized offers
Partner with the retention team to test and optimize various retention tactics such as cart abandonment emails & loyalty rewards
Implement product recommendations and personalized content to enhance user experience and increase repeat purchases

Website Analytics & Reporting:

Use tools such as Google Analytics, Hotjar, Criteo, ROKT or similar to measure onsite traffic and behavior, providing insights for optimization
Track KPIs including bounce rates, cart abandonment, conversion rates, and customer engagement metrics
Brand level campaign reporting to demonstrate ROI of investments
Provide insights on customer level data to demonstrate the ROI of Dermstore’s first party data
Management of our insights proposition and the externalization of this product
Operate brand-facing, building authentic relationships with Dermstore’s key brand partners to develop/pitch data-driven on-site digital plans to drive brand growth
Securing incremental digital investment with new brand partners, through effective forecasting, pitching and communication
Continuous suggestion of optimizations for campaigns to agreed ROI targets
Supporting the team in delivering best-in-class mid & post-campaign reporting to demonstrate uplifts generated and showcase investments’ ROI
Working with our in-house design team to deliver best in class assets for our brand partners, aligned to Dermstore guidelines
Reporting performance vs target and driving strategy for continued growth of the function
Budget management – continuous review of partners’ available budgets and plans in place to maximize
Continuous learning and development in understanding the Retail Media environment, remaining specialist to deliver innovative media strategy for brand partners

What skills & experience do I need for this role?

Strong understanding of onsite advertising, especially Criteo (or equivalent)
Expertise in eCommerce platforms and product page optimization
Experience with website analytics tools and A/B testing methodologies
Comfortable and effective communication experience with both internal and external stakeholders

What's in it for me?

Salary: $67,500 - $72,500
Hybrid work schedule: 3 days in-office; 2 day WFH
Office Location: New York City (Financial District)
Medical, Dental, Vision plans
401K matched up to 5%
Generous PTO (Paid Time Off)
Short and long-term disability
Summer Fridays (early end time)
Exclusive employee discounts on THG Brands
Many more...

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

Average salary estimate

$70000 / YEARLY (est.)

min

max

$67500K

$72500K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Onsite Media Associate | DERMSTORE, THG

Are you passionate about eCommerce and digital marketing? DERMSTORE is seeking an Onsite Media Associate to join our vibrant team in New City, New York. As part of the THG family, you'll be immersed in a dynamic environment where beauty meets innovation. Your role will involve securing, allocating, and optimizing brand investments across Dermstore’s web and app platforms. Picture collaborating with our Buying, Trade, and Marketing teams to create successful retail media plans while identifying target audiences using insightful data. You'll dive into programmatic activations, optimizing sponsored banners and product ads to ensure the best performance. Bringing customers back is important to us; you'll lead the charge with our retention marketing efforts, testing strategies that are geared towards keeping our customers engaged and satisfied. Are analytics your jam? You'll put your skills to the test using tools like Google Analytics to track traffic and behavior, ensuring we’re continuously improving our customers' online experience. With a strong commitment to personal and professional growth, you'll find endless opportunities at DERMSTORE. Come and discover how this role can elevate your career while interacting with a network of premium brands and passionate individuals.

Frequently Asked Questions (FAQs) for Onsite Media Associate | DERMSTORE Role at THG

What are the primary responsibilities of the Onsite Media Associate at DERMSTORE?

As the Onsite Media Associate at DERMSTORE, you'll manage the allocation and optimization of brand investments on our platforms. Your responsibilities include media planning in collaboration with internal teams, executing onsite programmatic activations, and spearheading retention marketing efforts with a focus on customer engagement and loyalty.