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VP, Ad Technologies

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a VP, Ad Technologies who is highly skilled and motivated individual to lead our dynamic ad technologies team.

 

Where you’ll be working: Knoxville or Atlanta. Relocation assistance may be provided.


We in the Tombras’ Ad Technologies department are looking for a passionate leader in the marketing solutions & automation space to help bring our ad technologies within our proprietary agency-wide Operating System (tOS) to the next level. He/she will lead the team in development of new products, enhancements to our current suite, inbound sales and the use of solutions to generate insights that solve specific client business problems. 


Our ad technologies group takes an innovative approach to help our clients identify insights and new opportunities, solve complex business problems, create custom audience segments related to their brand and general market prospects, as well as measure the impact of initiatives and forecast future facing business projections.


What you'll be doing:
  • Operationalizing our technology stack across our client roster
  • Working with other department leaders to integrate our ad technology stack into their departmental operations
  • Engage directly with clients to understand their needs, design tailored solutions, and ensure seamless implementation
  • Identify market opportunities and gaps, and lead the development of innovative solutions that leverage our data partnerships and technological capabilities
  • Continued enhancements of our technology solutions 
  • Training, managing & supervising all ad tech team members
  • Act as a client liaison in providing marketing and advertising thought leadership pertaining to the application of our technology against their unique business challenges
  • This individual will also partner with our head of investment and Ad Technologies to:
  • Integrate our Ad Tech into new business pitches & RFPs
  • Lead priority partnerships with major data companies
  • Oversee negotiations and contractual agreements with data partners


What you bring:
  • 10-12 years of relevant agency or ad-technology experience
  • 4+ years of high-level managerial experience
  • Strong knowledge of multiple industry verticals, demonstrated through experience working with diverse clients
  • Ability to interface effectively with internal and external stakeholders
  • Proven ability to lead projects, influence decisions, and drive outcomes with minimal direction
  • Eagerness to lead and Innovate
  • Analytical and data-driven mindset


Why Join Tombras' Media team? 


We're a media person's dream: data AND creatively driven. Work with leading clients in a variety of categories, working daily with award-winning channel teams and we are industry leaders in building cutting edge partnerships, driving innovation, storytelling and bringing it all together with our top-notch analytics practice. 


Why you’ll want to work at Tombras:


You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune.  Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.


Tombras Benefits:


Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly office(Knoxville)

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.


Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.


Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About VP, Ad Technologies, Tombras

Tombras, a vibrant and forward-thinking full-service national advertising agency, is on the lookout for a passionate and experienced VP of Ad Technologies to join our innovative team. With a strong digital mindset and a commitment to excellence, we believe in leading the charge in the marketing solutions and automation space. As the VP of Ad Technologies, you'll take charge of our talented ad tech team, guiding them to develop cutting-edge products and solutions that directly address client needs. You’ll have the chance to operationalize our technology stack and collaborate with various departments to ensure that our groundbreaking ad tech systems are seamlessly integrated into all client operations. Whether it’s identifying market gaps or crafting unique insights through data partnerships, your leadership will empower the team to drive exceptional results. By working closely with clients and understanding their challenges, you'll design tailored solutions that create measurable impact and drive future success. At Tombras, we’re not just about the numbers - we're deeply committed to creativity and storytelling, making this a fantastic opportunity for someone eager to push boundaries and innovate. Plus, we offer a thriving work environment recognized by major industry awards and benefits that prioritize family and well-being. Join us in pioneering the future of advertising technology at Tombras, where we connect data and creativity to fuel business results!

Frequently Asked Questions (FAQs) for VP, Ad Technologies Role at Tombras
What are the responsibilities of the VP of Ad Technologies at Tombras?

As the VP of Ad Technologies at Tombras, you'll lead the ad technologies team in developing innovative products and enhancements that address client needs. Your responsibilities will include operationalizing our technology stack, integrating it with other departments, engaging directly with clients to design tailored solutions, and identifying market opportunities. You’ll also be managing team members and acting as a client liaison, providing marketing thought leadership.

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What qualifications are needed for the VP of Ad Technologies role at Tombras?

To be considered for the VP of Ad Technologies role at Tombras, candidates should have 10-12 years of relevant agency or ad-technology experience, along with at least 4 years in a high-level managerial position. A strong knowledge of multiple industry verticals and the ability to effectively interface with stakeholders is also crucial, alongside an analytical mindset and eagerness to innovate.

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How does Tombras support career development for the VP of Ad Technologies?

At Tombras, career development is taken seriously. We believe in promoting from within and providing an atmosphere that fosters varied and rapid career development. As the VP of Ad Technologies, you’ll have the opportunity to grow your skills and leadership experience within an agency culture recognized as one of the top independent agencies in North America.

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What type of clients will the VP of Ad Technologies at Tombras work with?

In your role as the VP of Ad Technologies at Tombras, you’ll collaborate with leading clients across a diverse range of industries. Our agency is well-known for its innovative approach, and you will have a chance to tackle complex business problems and showcase the effectiveness of our cutting-edge ad technology solutions.

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What benefits does Tombras offer to its employees, including the VP of Ad Technologies?

Tombras offers a comprehensive benefits package aimed at promoting a family-oriented work environment. Benefits include unlimited PTO, generous parental leave, medical coverage, 401(k) participation with an employer match, and a dog-friendly office in Knoxville. The agency prioritizes its employees' well-being, offering dental and vision coverage as well.

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Common Interview Questions for VP, Ad Technologies
How can you leverage data partnerships in ad technologies?

In your response, highlight your experience with data partnerships and how you have utilized data to develop insights that drive client success. Discuss how strategic collaborations can enhance technology offerings and build a more comprehensive understanding of market dynamics.

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Can you give an example of a successful product you developed in a previous role?

Be prepared to discuss a specific product challenge you faced, the innovation process you led, and the successful outcomes achieved. Focus on metrics or feedback that demonstrate the product's impact and how it strengthened client relationships.

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What strategies do you use for managing a diverse team?

Discuss your management style and how you adapt it to meet the needs of diverse team members. Emphasize your commitment to inclusivity, mentorship, and creating a supportive environment conducive to collaboration and innovation.

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How do you prioritize client needs in your technology solutions?

Explain your approach to understanding client business challenges and how you design tailored solutions. Discuss the importance of client engagement and feedback in shaping technology initiatives and ensuring maximum impact.

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What trends do you see shaping the future of ad technology?

Share your insights on emerging trends, such as AI-driven analytics or automation in marketing. Discuss how you anticipate these trends will impact client strategies and how you would lead Tombras in adopting these advancements.

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How do you ensure effective integration of ad tech across different departments?

Describe your approach to cross-departmental collaboration, emphasizing communication and alignment with key stakeholders. Discuss any methods you've successfully implemented in past roles to ensure seamless technology integration.

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What role does analytics play in your decision-making process?

Articulate how you use data and analytics to inform strategic decisions. Discuss specific instances where analytics influenced your leadership decisions, enabling successful client outcomes and innovation.

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How do you stay updated on industry advancements?

Outline your strategies for keeping current with industry developments, such as attending conferences, joining professional networks, and participating in webinars. Your proactive approach will showcase your commitment to continuous learning.

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Describe a time when you faced a challenge in an ad tech project.

Be ready to provide a detailed account of a challenging situation, explaining the steps you took to navigate it and the outcomes achieved. Emphasize your problem-solving skills and how you rallied your team towards success.

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How would you measure the success of ad technologies at Tombras?

Your response should cover defining key performance metrics, understanding client ROI, and setting benchmarks for evaluating the effectiveness of technology implementations. Discuss how you would leverage feedback for continuous improvement.

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Tombras offers advertising and branding services, as well as digital marketing, search engine marketing, and media planning. The company was founded in 1946 and is headquartered in Knoxville, Tennessee.

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Full-time, hybrid
DATE POSTED
December 12, 2024

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