Advertising Manager - Specialist in Amazon DSP and PPC - (US-based/Remote) - job 1 of 2

As the Advertising Manager specializing in Amazon DSP at Paired, your main responsibilities will include developing and executing advertising strategies, managing campaign budgets, and optimizing campaigns based on data analytics. You will also work on audience segmentation to effectively target consumers and will be expected to provide performance reports to stakeholders, translating complex data into actionable insights.

To apply for the Advertising Manager position at Paired, you should have at least 3 years of experience with Amazon Advertising, specifically in Amazon DSP. Strong analytical skills, technical proficiency in related tools, and excellent written and verbal communication skills are also essential. A proactive attitude towards remote work is a must, given the fully remote nature of our company.

In your role as the Advertising Manager at Paired, you will leverage analytics to continually monitor and optimize campaign performance across key metrics such as reach and ROAS. This data-driven approach is crucial to ensure successful campaign execution and to refine strategies that drive customer acquisition and engagement on Amazon.

As an Advertising Manager at Paired, you will manage DSP budgets typically ranging from $100,000 to $250,000 per month. Ensuring that these budgets align with broader business goals while maintaining cost efficiency will be a critical aspect of your role.

The work environment for the Advertising Manager position at Paired is fully remote, allowing you to work from anywhere, provided that you can align your hours with US Eastern Time Business Hours from Monday to Friday. This setup promotes a flexible working experience while collaborating with a globally distributed team focused on innovation and customer satisfaction.

When developing a campaign strategy for Amazon DSP, I start by understanding the client's objectives and target audience. I analyze competitors and market trends to identify opportunities, then create a targeted approach that focuses on customer acquisition and conversion rates while ensuring effective budget allocation.

Certainly! In a previous role, I analyzed key performance metrics and identified underperforming segments of a DSP campaign. By adjusting targeting and tweaking ad placements, I was able to improve both reach and return on ad spend significantly. Ongoing monitoring helped in further optimizing for conversion rates.

I prefer using a combination of Amazon's own analytics tools, such as Amazon Attribution and DSP reporting, coupled with third-party software like Google Analytics for comprehensive performance analysis. This helps me gain deeper insights into audience behavior and campaign effectiveness.

For budget management, I set clear benchmarks based on business goals and monitor spending closely throughout the campaign. I regularly evaluate performance against budget allocation to ensure that we are maximizing return while keeping expenses within limits, making adjustments as necessary to optimize performance.

I have extensive experience with audience segmentation, using Amazon’s audience insights to create targeted campaigns. I segment audiences based on their shopping behaviors, interests, and demographics to ensure that ads resonate with the right consumers, resulting in higher engagement and conversion rates.

When evaluating campaign success, I focus on several key metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), conversion rates, and overall reach. These metrics give a comprehensive view of campaign performance and help me identify areas for improvement.

I stay updated on trends in Amazon Advertising by subscribing to industry newsletters, attending webinars, and engaging in online communities of advertising professionals. Keeping abreast of changes in algorithms and innovations in DSP helps me refine strategies and maintain a competitive edge.

Clear communication is key. I prepare performance reports that summarize key metrics and insights in a digestible format, using visual aids like graphs and charts. During presentations, I ensure to stay focused on what the data means for future strategies to keep stakeholders informed and engaged.

A challenge I faced was navigating sudden changes in Amazon’s advertising policies. I overcame this by establishing a proactive approach to monitoring policy updates and ensuring compliance in all campaigns. This not only mitigated risks but also helped in adapting strategies promptly.

I am drawn to Paired because of its dedication to fostering a remote work culture that empowers professionals. The opportunity to work with a team that is passionate about innovative advertising solutions aligns perfectly with my career goals and interests.