Senior Director of Brand Partnerships - XXL

To become a Senior Director of Brand Partnerships at XXL, candidates should possess 6-8+ years of experience in online ad sales, demonstrating success with national brand campaigns and sponsorships. A thorough understanding of the online media business, strong agency relationships, and music industry connections are crucial. Experience with digital media sales, both direct and programmatic, is also essential.

The Senior Director of Brand Partnerships at XXL has various responsibilities, including delivering and exceeding revenue goals, managing client relationships, identifying brand advertisers, negotiating campaign details, and collaborating with account managers on advertising execution. This role will also involve creating marketing campaigns centered around XXL's iconic franchises.

At XXL, professional growth is a priority! The organization offers opportunities for upward mobility, a supportive and casual working environment, and access to a range of health benefits. Employees are encouraged to take on new challenges and expand their skills within the company.

The work culture at XXL is casual and high-energy, ideal for individuals with a passion for music and media. Our teams are collaborative and creative, valuing innovative ideas and proactive approaches. This environment fosters open communication and work-life balance, making it an enjoyable place to grow your career.

As a Senior Director of Brand Partnerships at XXL, you can expect a generous benefits package, including three weeks of PTO, medical, dental, and vision insurance, a 401(k) retirement plan, company discounts, pet insurance, and time off for volunteering. We believe in taking care of our team both at work and outside of it!

Music industry relationships are crucial for XXL's Senior Director of Brand Partnerships role since they facilitate the development of brand partnerships and sponsorships. Having established connections with labels, promoters, and streaming services enhances the ability to create impactful campaigns and reach a broader audience.

The Senior Director of Brand Partnerships position is ideally based in New York City, though XXL may consider candidates from other locations such as Chicago or Los Angeles. This flexibility allows for a diverse range of talents to apply for this exciting opportunity!

To exceed revenue goals as a Senior Director of Brand Partnerships, it's vital to assess current performance metrics and identify areas for growth. Develop strategic marketing plans that leverage existing franchises while exploring untapped markets and nurturing client relationships to drive sales opportunities.

In discussing a successful campaign, be specific about your role, the objectives, strategies used, and measurable outcomes. Highlight how your innovative approach or industry connections helped to boost brand visibility and ultimately led to substantial revenue growth.

Building and maintaining client relationships requires proactive communication and personalized interactions. Incorporate regular check-ins, value-adds like industry insights, and responsiveness to client needs to foster strong partnerships. Share examples of how you've successfully maintained long-term relationships in the past.

Share your extensive experience in digital media, including specific platforms you've worked with and the types of campaigns you've executed. Discuss your understanding of programmatic deals, branded content, and how these experiences make you a strong candidate for the role.

Discuss your negotiation style and how you emphasize win-win outcomes. Share examples of how you've successfully navigated negotiations to find common ground while ensuring the clients’ needs are met, ultimately leading to fruitful partnerships.

When creating promotional concepts, it's essential to conduct thorough market research, understand the client’s brand, and identify target audiences. Blend creativity with data-driven insights to propose innovative solutions that align with both your strategies and client objectives.

Effective tracking of sales activities and client accounts requires organization and consistency. Utilize CRM tools to maintain records of interactions, follow-ups, and campaign progress. Discuss your method for maintaining weekly pending reports for accurate assessments.

Stay updated on trends by actively engaging with industry news, following key musicians, attending concerts and events, and participating in professional networks. Consider sharing insights gained from these experiences that keep your approaches innovative and relevant.

Identify and discuss challenges such as evolving consumer behaviors, increased competition, or the need for authenticity in marketing. Suggest potential strategies that XXL could employ to navigate these challenges effectively.

Express your genuine passion for music and how XXL aligns with your values and career aspirations. Highlight the opportunity to contribute to a leading brand in hip-hop culture while utilizing your skills and experiences to forge impactful partnerships.