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Sr Analyst Data Science and Analytics

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What We'll Bring:

Transunion Marketing Solutions is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In this role, you’ll work with senior data scientists on multi-million dollar customer engagements. You’ll build your network with the top marketing leadership in major companies across virtually all industries. You’ll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it’s about delivering an evolving stream of value and enabling fact-based decision making.

What You'll Bring:

  • Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, multi-touch attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis

  • Working knowledge of Excel, SQL, R, Python or similar

  • Bachelor’s degree (required) with mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar

  • An effective client-facing communicator in both written and verbal skills

  • Ability to manage multiple projects with a large cross-functional team

  • Ability and willingness to learn in a fast paced environment and adapt to the situation

  • 1+ years of quantitative analytics experience with marketing metrics and tracking

Impact You'll Make:

  • You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
  • You’ll help diagnose business needs, translate into questions that Transunion will answer, and architect ways to wrangle data from multiple sources.
  • You’ll work closely with Transunion’s data scientists, consultants, and external clients to identify new insights, translate findings into the stakeholder’s native language and tell stories to make complex things simple to understand and translate into measurable actions.
  • You’ll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
  • Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
  • Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
  • Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys.
  • In our Transunion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
  • Work with senior data scientists and offshore associates to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
  • Interdisciplinary work: you’ll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The U.S. base salary range for this position is $67,500.00 - $112,500 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.


 

TransUnion's Internal Job Title:

Sr Analyst, Data Science and Analytics
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Average salary estimate

$90000 / YEARLY (est.)
min
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$67500K
$112500K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr Analyst Data Science and Analytics, TransUnion

At TransUnion, we're on the lookout for a talented Sr Analyst in Data Science and Analytics to join our dynamic team in New York, New York. In this role, your analytical prowess will shine as you collaborate with senior data scientists on multi-million dollar customer engagements. The perfect blend of art and science is what we aim for in data analytics and marketing, and your quantitative skills will be at the forefront of helping clients tackle marketing effectiveness and ROI challenges. You'll dig into quantitative marketing data to extract insights that empower Fortune 500 companies to understand their customers better. Your expertise lies at the intersection of big data, marketing, and consulting, and here, projects are about creating continual value and supporting fact-based decision-making. Expect to work hands-on with advanced statistical models, machine learning techniques, and a wide array of marketing metrics. If you're eager to build your professional network with marketing leaders from varied sectors and positively impact key business decisions, this position is calling your name. Plus, we pride ourselves on creating a workplace that values diversity and provides excellent benefits while ensuring a flexible and supportive environment. Join us, and be a pivotal part of transforming marketing insights into actionable strategies that truly benefit our clients!

Frequently Asked Questions (FAQs) for Sr Analyst Data Science and Analytics Role at TransUnion
What qualifications do I need to become a Sr Analyst in Data Science and Analytics at TransUnion?

To secure a position as a Sr Analyst in Data Science and Analytics at TransUnion, candidates must have a Bachelor's degree in a related field such as statistics, data mining, operations research, finance, or engineering. Additionally, a minimum of one year of quantitative analytics experience focusing on marketing metrics is required. Familiarity with various data analysis tools such as Excel, SQL, R, or Python is also essential, as well as strong communication skills.

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What types of projects does a Sr Analyst Data Science and Analytics work on at TransUnion?

At TransUnion, a Sr Analyst in Data Science and Analytics works on diverse projects involving multi-million dollar customer engagements. This includes analyzing big data sets to reveal customer insights, developing marketing mix models, and implementing multi-touch attribution models to help clients understand marketing effectiveness and improve their ROI. The role also requires collaboration with various cross-functional teams to deliver insights that lead to actionable strategies.

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What is the work environment like for a Sr Analyst at TransUnion?

The work environment at TransUnion for a Sr Analyst Data Science and Analytics is hybrid, allowing for both virtual and in-person collaboration. Employees are expected to perform their job responsibilities in-office at least two days a week, fostering a culture of teamwork and ongoing communication. This setup encourages an engaging atmosphere where innovative ideas can thrive while ensuring flexibility to maintain a work-life balance.

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How does TransUnion support professional development for Sr Analysts in Data Science and Analytics?

TransUnion is committed to the professional growth of its employees, including Sr Analysts in Data Science and Analytics. The company offers various benefits such as tuition reimbursement for continued education and access to Employee Resource Groups that foster a diverse work environment. Additionally, analysts can build connections with industry leaders, gaining valuable insights and mentorship that enhances their career trajectory.

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What tools and technologies do Sr Analysts in Data Science and Analytics use at TransUnion?

Sr Analysts at TransUnion utilize a variety of tools and technologies, including Excel for data manipulation, SQL for database management, and programming languages like R and Python for statistical analysis and modeling. Familiarity with advanced data methods such as Bayesian statistics, machine learning algorithms, and economic modeling techniques also plays a vital role in their daily tasks.

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Common Interview Questions for Sr Analyst Data Science and Analytics
Can you explain how you have applied data analytics in a marketing context?

As a Sr Analyst Data Science and Analytics, you should discuss a specific project where you used data analytics to derive insights for marketing strategies. Highlight the tools you used, the challenges you faced, and the outcomes your analysis produced, ensuring to connect your experience with the needs of TransUnion.

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What statistical methods are you familiar with, and how have you applied them?

Be prepared to elaborate on your knowledge of various statistical methods like regression analysis, marketing mix modeling, or attribution modeling. Explain how you have implemented these methods to solve real business problems, showcasing your analytical thinking and how these methods relate to the role at TransUnion.

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How do you ensure data quality in your analyses?

Explain the approaches you take to maintain data integrity, such as validation techniques and rigorous quality checks. Talk about how you handle anomalies in data and ensure the reliability of your analyses, which is critical in a data-driven role like a Sr Analyst at TransUnion.

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Describe a time when you had to communicate complex data insights to a client.

Use this question to illustrate your communication skills. Outline the scenario, the complex concepts involved, how you simplified them for the client, and the impact of your communication. This is vital for a Sr Analyst at TransUnion where client-facing communication is essential.

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What experience do you have with machine learning techniques?

Discuss your familiarity with machine learning algorithms and any applicable projects. Provide examples where you used machine learning to drive marketing outcomes or enhance data analyses, aligning your experiences with the functionalities expected of a Sr Analyst at TransUnion.

Join Rise to see the full answer
How do you prioritize and manage multiple projects simultaneously?

Highlight your organizational and project management skills by discussing specific techniques you use to prioritize tasks, such as setting deadlines, using project management tools, or maintaining a structured schedule. Connect this ability with the demands of working at TransUnion.

Join Rise to see the full answer
Can you give an example of how you contributed to improving ROI for a marketing campaign?

Provide a concrete example of a marketing campaign where your analyses led to actionable insights that improved ROI. Discuss the metrics used to measure success and how your contributions aligned with the goals set by the client, showcasing your fit for the role at TransUnion.

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What are some challenges you faced in your previous analytics roles, and how did you overcome them?

Describe specific challenges you encountered, such as data gaps, evolving client requirements, or limitations in analytics methods. Explain how you approached these challenges through innovative solutions, demonstrating your problem-solving capabilities as a Sr Analyst at TransUnion.

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How do you stay updated with the latest trends in data analytics and marketing?

Talk about the resources you utilize, such as webinars, conferences, or industry publications, to stay informed about advancements in data analytics and marketing strategies. This shows your commitment to continuous learning, a trait valued at TransUnion.

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Why do you want to work as a Sr Analyst in Data Science and Analytics for TransUnion?

Use this opportunity to express your passion for data analytics and how you align with TransUnion's mission. Discuss the company’s values, the exciting projects you aim to contribute to, and how you believe your skills will make a positive impact within the team.

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DATE POSTED
April 9, 2025

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