Social Media Lead - Freelance

As the Social Media Lead at Twine, you'll be responsible for defining and executing innovative social media strategies across multiple platforms such as Instagram, TikTok, and YouTube. You'll also establish partnerships with significant platforms like Meta and Snapchat while leveraging data insights to optimize performance and stay ahead of industry trends. Leading and developing a talented team is essential, as is driving community engagement and organic growth for a growing sports apparel company.

To excel as the Social Media Lead at Twine, candidates should have proven experience in leading social media strategies for large organizations. A strong expertise in organic growth and a solid understanding of paid strategies are mandatory. Additionally, exceptional communication, project management, and analytical skills are required to succeed in this role. A passion for trends and innovation in the social media landscape is also vital.

The Social Media Lead at Twine will focus on several key platforms that include Instagram, TikTok, YouTube, and more. Utilizing these platforms effectively is crucial for engaging the community and enhancing brand awareness, and the role involves defining strategies tailored to each platform's unique audience and capabilities.

Community engagement is a primary focus for the Social Media Lead at Twine. You'll be responsible for driving best-in-class engagement strategies, creating authentic interactions between the brand and its audience, and fostering a vibrant online community. This role is all about building connections and ensuring that the audience feels valued and heard.

Yes, the Social Media Lead position at Twine is freelance and does not specify a location. This opens up flexibility for remote work, allowing the right candidate to deliver their innovative strategies and lead the social media team from anywhere, making it an inviting opportunity for top-tier freelancers.

When discussing your experience, focus on specific examples of social media strategies you've developed. Highlight the platforms utilized, your audience engagement methods, and any measurable results achieved, ensuring to mention how this aligns with the needs of the Social Media Lead role at Twine.

Mention the resources you regularly consult to keep your knowledge fresh, such as industry blogs, webinars, and networking with peers. Share how you apply this knowledge to your strategies and creativity for the Social Media Lead position at Twine.

Discuss the key performance indicators (KPIs) you focus on, such as engagement rates, follower growth, and conversion metrics. Provide examples of how you've used these KPIs to inform your strategies in your previous roles, particularly in large organizations.

Share a detailed story about a specific social media campaign, focusing on your objectives, the strategies implemented, and the outcomes achieved. Make sure to tie this experience back to how you can lead successful campaigns for the sports apparel company at Twine.

Discuss your strategies for fostering community interaction, such as creating engaging content, responding to comments promptly, and cultivating relationships with followers. Highlight your commitment to driving organic growth while aligning with the expectations of the Social Media Lead at Twine.

Mention the specific tools you use for scheduling, analytics, and monitoring social media performance. Explain how these tools have helped you optimize your strategies in past roles, providing context for their relevance to Twine and the position.

Outline your approach to managing negative feedback, emphasizing the importance of timely responses, transparency, and turning challenges into opportunities for improvement. This is crucial for maintaining the brand's reputation, especially in a freelance role like the Social Media Lead at Twine.

Explain how you typically engage with customer service, sales, and product development teams to ensure cohesive messaging and to leverage insights from various perspectives. Highlight the collaboration's role in achieving broader objectives and how it impacts social media strategies.

Discuss your understanding of both organic and paid strategies, emphasizing how they can complement each other. Provide insights into when you would prioritize one over the other and how you plan to implement a balanced approach in the context of Twine's needs.

Share your insights into current challenges in the social media landscape, such as evolving algorithms, changing audience preferences, or managing brand trust. Detail how you would navigate these challenges and drive social media success for Twine as the Social Media Lead.