Multimedia Specialist - Work from home

As a Multimedia Specialist at Twoconnect, you will be responsible for editing short-form videos for social media using a well-curated content library. You'll ensure the highest quality of video output with attention to detail, and you'll also repurpose long-form content into snappy, platform-optimized clips. Other tasks include scheduling content, drafting on-brand captions, and engaging with the community on social media, ensuring you stay updated with trends and changes in algorithms to boost audience engagement.

To be considered for the Multimedia Specialist role at Twoconnect, candidates should hold a Bachelor’s degree in Marketing, Communications, or a related field, along with a minimum of 3 years of experience in video editing and content creation for social media. Proficiency in Adobe Creative Suite, especially Premiere Pro and After Effects, is required. Familiarity with mobile-friendly editing tools and excellent writing skills tailored for social media are essential qualifications.

At Twoconnect, a Multimedia Specialist utilizes various tools to excel in their role. Key tools include video editing software from Adobe Creative Suite, such as Premiere Pro and After Effects, and mobile editing applications like CapCut or InShot. For content scheduling and management, you'll work with platforms like Later, Buffer, or Meta Business Suite, alongside tools for monitoring social media engagement and ad performance.

A Multimedia Specialist at Twoconnect will work on a variety of creative projects that focus on enhancing brand visibility on social media. Projects include editing engaging short-form videos for platforms like TikTok, Instagram Reels, Facebook, and LinkedIn, creating ad creatives for social campaigns, and developing content ideas based on audience engagement trends. The role involves collaboration with marketing teams to brainstorm themes for campaigns and evaluate performance through A/B testing.

The work environment for a Multimedia Specialist at Twoconnect promotes flexibility and balance, as the role is entirely remote. The company fosters a fun, supportive, and inclusive culture, placing a strong emphasis on employee well-being and development. You'll participate in numerous employee engagement events and benefit from training and developmental programs to enhance your skills and career growth.

When editing a short-form video for social media, I begin by reviewing the raw footage and identifying key moments that align with the platform's audience. I focus on creating a compelling narrative while prioritizing visual appeal through techniques like color grading and adding subtle animations. Finally, I ensure captions are included for users who watch without sound, following best practices for the specific platform.

I have extensive experience using Adobe Creative Suite, particularly Premiere Pro and After Effects, to edit and enhance video content. I've used Premiere Pro to organize footage and assemble sequences efficiently, while After Effects has allowed me to create compelling animations and graphics to elevate the video’s storytelling. This combination helps me produce professional-quality videos tailored for various social media platforms.

To ensure brand consistency, I carefully analyze the brand’s visual style, tone, and messaging guidelines before starting any project. I adhere to these parameters by using the brand's approved colors, fonts, and logos, while also aligning the content's mood and messaging with what the brand represents. Regular communication with the marketing team helps keep everyone on the same page regarding brand direction.

I stay updated on social media trends by regularly following industry news, subscribing to marketing newsletters, and participating in webinars. Additionally, I actively engage with content on social media platforms to monitor trending formats and audience preferences. This proactive approach allows me to incorporate fresh ideas and techniques in my video editing work.

I view constructive criticism as an invaluable part of my growth process. I actively listen to feedback from my colleagues or managers, and I reflect on their insights to understand different perspectives. Open communication is crucial—so I ask clarifying questions if needed—to ensure that the final output aligns with expectations while continuously improving my skills.

Recently, I took a long-form webinar recording and identified key discussion points that would resonate with our social media audience. I created a series of bite-sized clips highlighting those moments, ensuring they were optimized for each platform’s audience. This approach not only increased our engagement rates but also drove traffic back to the full webinar.

When evaluating the success of a video, I consider metrics such as engagement rates, viewer retention, shares, and comments. Additionally, analyzing click-through rates adjacent to calls to action helps assess how effectively the video is driving further interaction. I also look at audience analytics to tailor future content more effectively.

To prioritize multiple deadlines, I start by assessing the workload and establishing a timeline that breaks down each project into manageable tasks. Utilizing task management tools helps me stay organized, and I frequently reassess priorities based on deadlines and the overall business goals. Clear communication with my team also ensures that everyone is aligned on expectations and timelines.

Community engagement is integral to my video strategy as it builds relationships and fosters a sense of connection with the audience. I actively monitor comments, messages, and mentions to respond timely and encourage discussion. Integrating viewer feedback into content not only shows that we value our audience’s input but also refines our content strategy based on their interests.

Ad creatives are crucial for social media campaigns as they are often the first interaction potential customers have with our brand. A well-crafted ad showcases our value proposition while attracting attention within a crowded feed. The use of high-quality visuals, concise messaging, and an engaging call to action enhances ad performance—ultimately driving conversions and brand loyalty.