Assistant Director of Marketing - job 2 of 2

Overview

The Assistant Director of Marketing (Marketer I) will play an integral role in marketing, promotions, and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue, as well as develop and enhance the fan experience through game scripting, production, and experiences. This position will work closely with numerous departments, including ticket sales and operations, Aggie Sports Properties, communications, USU spirit, Aggie Marching and Pep band, and HURD student section.

Responsibilities

• Create, coordinate, and execute marketing plans and initiatives for Volleyball, Women’s Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program.
• Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as traditional media, including but not limited to, radio, TV, print, outdoor, etc.
• Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement.
• Serve as the in-house producer for Volleyball, Women’s Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.
• Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, etc.
• Assist with video board production as needed.
• Assist in the development of all promotional and marketing collateral as needed.
• Strategize, organize, and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support.
• Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section.
• Oversee all student workers and the marketing internship program. Assist interns in gaining valuable, real-world experience by assigning tasks, being a resource, and distributing responsibility. Responsible for hiring student interns and scheduling sport assignments.

Qualifications

Minimum Qualifications:

• Bachelor’s degree OR an equivalent combination of education and experience.
• Demonstrated marketing, fan engagement, and event production experience.
• Excellent oral and written communication skills.
• Demonstrated revenue generation responsibility.
• Ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and events as necessary.

Preferred Qualifications:

• Master’s Degree in Sports Management or a related field.
• Division 1 marketing and production experience.
• Working knowledge of Adobe Creative Suite.
• Demonstrated ability in leadership and management.
• Knowledgeable of NCAA rules and a commitment to adhere to all rules and regulations of Utah State University, the Mountain West Conference, and the NCAA.

Knowledge, Skills, and Abilities:

• Strong communication skills and ability to work in a team environment.
• Ability to manage multiple tasks in a group setting.
• Creative thinker and problem solver.
• Ability to prioritize work, handle multiple demands efficiently, think ahead, anticipate issues, and successfully work under pressure to meet deadlines.
• Posses’ excellent attention to detail, grammar and proofreading skills, and strong verbal and written communication skills.
• Ability to work independently and coordinate large projects or events.
• Knowledge of how to operate music software Sound Director.

Required Documents

Along with the online application, please attach:

**Document size may not exceed 10 MB.**

Advertised Salary

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. This position requires moderate physical activity, including the handling of objects up to 25 pounds and/or standing or walking more than one hour per day.

University Highlights

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact.

USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State’s 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties.

Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies’ long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. 

*updated 02/2025

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

*updated 09/2023