Marketing Operations Associate - B2B SaaS

As a Marketing Operations Associate at Unifize, your main responsibilities will include executing multichannel go-to-market strategies, managing campaign workflows, and optimizing key performance indicators across our sales and marketing initiatives. You will lead campaigns via PPC and coordinate efforts between Sales, Marketing, and Product teams to ensure alignment and efficiency in our processes.

To be a successful candidate for the Marketing Operations Associate role at Unifize, you should have 2-3 years of experience in Growth Ops, RevOps, or B2B SaaS Marketing/Sales Ops. Strong analytical skills, familiarity with CRM tools, and experience with PPC channels are essential. Additionally, the ability to work independently in fast-paced environments and enjoy process-building will set you apart from the rest.

The Marketing Operations Associate plays a crucial role in driving growth at Unifize by strategizing, executing, and optimizing marketing campaigns to enhance customer acquisition. This position ensures the right systems are in place to support performance tracking and reporting, which is vital for achieving our overall business objectives and enhancing customer satisfaction.

In the Marketing Operations Associate role at Unifize, you will work with various tools such as HubSpot for CRM, Google Analytics for tracking performance, and other campaign management software to create effective marketing strategies. Familiarity with SQL, attribution tools, and sales engagement tools will also be beneficial as you manage and optimize data-driven campaigns.

The Marketing Operations Associate position at Unifize is unique as it sits at the intersection of Sales, Marketing, and Product. You will have the chance to influence the company's growth trajectory significantly by building foundational systems and driving experimental campaigns in a rapidly evolving SaaS environment, contributing directly to our mission of enhancing process efficiency.

When answering this question, focus on a specific project where you leveraged data to inform your marketing strategy. Share the type of data analysis you performed, what insights you gained, and how those insights helped shape your decisions, ultimately leading to measurable outcomes.

To improve conversion rates, I would analyze the current customer journey, identify bottlenecks, and implement A/B testing on landing pages and calls-to-action. Utilizing data-driven insights to optimize campaigns and aligning messaging with target audiences will be key factors in improving our conversion performance.

Share a specific campaign you managed in the past. Discuss the objectives, your planning process, how you coordinated with different teams, and any challenges you encountered—along with how you resolved them. This illustrates your project management skills and adaptability.

Explain the specific email marketing automation tools you've used, such as HubSpot or Mailchimp. Share your experience in setting up automated email workflows, segmenting audiences, and monitoring campaign performance to showcase your knowledge and capability in this area.

Discuss the resources you use to stay informed, such as subscribing to reputable marketing blogs, participating in webinars, or attending industry conferences. This shows your commitment to staying relevant in the fast-paced world of marketing.

Detail a PPC campaign you’ve led, focusing on your goals, the platforms you used (such as Google Ads or LinkedIn), the budget, and the results achieved. It’s important to highlight the metrics that demonstrate the success of the campaign, like ROI or increased lead generation.

Talk about your time management strategies, such as using task management tools and setting priorities based on strategic goals. Use a specific example to illustrate how you successfully navigated busy periods or overlapping projects.

Emphasize the importance of cross-functional collaboration, particularly between Marketing, Sales, and Product teams. Share a specific instance where collaboration led to improved marketing outcomes and how you facilitated communication between different groups.

Discuss key metrics, such as MQL-to-SQL conversion rates, customer acquisition cost, and pipeline velocity. Explain why these metrics are critical in measuring the performance of marketing initiatives and how they inform decision-making.

Describe your approach to analyzing the reasons behind the underperformance, such as reviewing data insights and gathering feedback. Talk about how you would pivot the strategy based on findings while maintaining open communication with relevant stakeholders.