Webmaster - Marketing - Back end developer

As a Webmaster at Unitek Learning, you will manage multiple websites using WordPress, ensure seamless user experiences, collaborate closely with the creative team on design projects, and work with third-party agencies to fulfill web development needs. You will also focus on keeping content accurate and fresh, work on strategies for scaling marketing efforts, and implement SEO best practices to improve traffic and lead conversions.

For the Webmaster role at Unitek Learning, a high school diploma is required, with a bachelor’s degree in Business or Marketing preferred. You should have proficiency in WordPress and basic knowledge of HTML and CSS, along with experience in building HTML emails. Familiarity with responsive design, SEO techniques, and web accessibility standards is important, along with strong problem-solving skills and attention to detail.

Experience with WordPress themes like Enfold, Gutenberg, and Elementor can give candidates an edge for the Webmaster position at Unitek Learning. Additionally, experience integrating marketing tools such as HubSpot and other email platforms is also highly beneficial, along with familiarity with Google Analytics and Google Search Console for data analysis.

A Webmaster at Unitek Learning should be familiar with WordPress content management systems and have a basic understanding of HTML and CSS. Knowledge of caching systems and responsive design tools will also be beneficial, as well as tools for email marketing and analytics such as Google Analytics and Google Search Console.

Working as a Webmaster at Unitek Learning offers a variety of benefits including medical, dental, and vision plans starting after 30 days, generous vacation policies, 12 paid holidays, and a 401K plan with company matching. Additionally, there are opportunities for leadership development, career advancement, and tuition assistance for employees and their families.

In your answer, it's crucial to highlight specific examples of WordPress websites you've managed. Discuss the types of content you've updated, any plugins or themes you've used, and how you've ensured user engagement and interaction.

Discuss a project where effective communication played a key role. Emphasize how you conveyed your needs clearly and worked together to achieve design goals that improved user experience.

Employers love to see your proactive approach to learning. Mention specific resources like blogs, webinars, or online courses you follow to stay updated on the impacts of web technologies in marketing.

Discuss your experience with on-page and off-page SEO strategies. Highlight techniques you've implemented, such as keyword optimization, link building, and content creation, which have led to improved search rankings and increased traffic.

Highlight a specific problem you faced, whether it was technical or content-related. Explain your thought process, the steps you took to resolve it, and the outcome that improved the website’s performance.

Your answer should include metrics like page views, bounce rates, conversion rates, and user engagement levels. Discuss the tools you use to analyze these metrics and how they influence your web management strategies.

Discuss specific tasks or projects where you utilized your HTML and CSS skills to enhance websites. Focus on how this knowledge has helped you implement custom designs or fix layout issues.

Describe your organizational skills in managing content updates, including using content calendars or project management tools to ensure all websites reflect accurate and timely information.

Explain your knowledge of web accessibility and how you ensure that websites are usable for all individuals, including those with disabilities. Mention specific guidelines or best practices you adhere to.

Express your alignment with Unitek Learning's mission and how your skills and experiences make you a perfect fit for the role. Discuss your passion for educational solutions and how you can contribute to their success.