Digital Marketing Analyst

The Digital Marketing Analyst at Genius Sports is responsible for managing and optimizing digital marketing ad campaigns within the online gaming sector. This role involves working closely with internal teams to devise campaign strategies, establish KPIs, monitor performance, and generate comprehensive reports for clients, leveraging data-driven insights to enhance campaign effectiveness.

Candidates for the Digital Marketing Analyst position at Genius Sports should possess strong mathematical skills and an analytical mindset, along with proficiency in oral and written English. Additionally, experience with demand-side platforms, programmatic ads, and knowledge of the betting industry are advantageous, though not strictly necessary.

Working as a Digital Marketing Analyst at Genius Sports offers ample opportunities for self-development in a unique and fast-paced industry. The role involves engaging in various projects within a supportive team, allowing you to strengthen your skills while being part of a globally recognized organization committed to innovation and excellence.

At Genius Sports, a Digital Marketing Analyst can expect a fun, relaxed, and stimulating work environment located in central Tallinn. The company fosters a collaborative culture that values diversity and promotes flexible working options, creating an empowering atmosphere for you to excel in your role.

Essential skills for a Digital Marketing Analyst at Genius Sports include strong analytical and mathematical capabilities, ability to multitask, excellent communication skills, and proactive initiative. A good understanding of digital advertising operations is also beneficial, particularly in a programmatic context.

In answering this question, highlight any direct experience you have with programmatic advertising platforms. Discuss your familiarity with campaign setup, performance monitoring, and optimization processes. Sharing specific examples of successful campaigns you've managed would demonstrate your practical understanding and ability to drive results.

For this question, choose a specific project where you faced hurdles in data interpretation or campaign outcomes. Explain your analytical approach, the decisions you made based on your findings, and the impact of those decisions on campaign performance. This shows your problem-solving skills and analytical thinking.

When addressing this question, discuss your time management strategies and tools you utilize to keep track of multiple tasks. Provide an example where successful prioritization led to on-time project completion, highlighting your ability to work independently and adapt to changing circumstances effectively.

In your response, identify specific tools you’re experienced with, such as Excel, Google Analytics, or any demand-side platforms. Explain how you utilize these tools to analyze campaign data and derive actionable insights, demonstrating your competence in digital marketing analytics.

Share an instance where collaboration with internal teams, like Business Development or Account Management, was crucial to your project's success. Explain your role in communication and the impact of effective teamwork on achieving campaign goals, showcasing your interpersonal skills.

Discuss your methods for staying informed about industry trends, such as following influential marketing blogs, attending webinars, or joining professional networks. Highlight the importance of continuous learning and how you’ve applied new knowledge to enhance your work or campaigns.

Express your openness to feedback and how you see it as an opportunity for growth. Provide an example of a time you received constructive criticism, detailing how you incorporated it into your work, showing your adaptability and willingness to improve.

Outline a structured approach to campaign optimization, such as analyzing data for performance indicators, adjusting target demographics, testing ad creatives, or modifying bidding strategies. Highlight your analytical mindset and ability to pivot for optimal results.

Reflect on your passion for sports and technology, and how Genius Sports aligns with your career aspirations. Emphasize the appeal of working in a fast-growing company and how you admire their mission to foster a sustainable sports data ecosystem, reinforcing your enthusiasm for the role.

Identify key performance metrics such as click-through rates, conversion rates, and return on ad spend. Explain why these metrics are critical to determining campaign success and how monitoring them influences your strategy adjustments throughout the campaign lifecycle.