Senior Communications Specialist

Senior Communications SpecialistUniversity OverviewThe University of Pennsylvania, the largest private employer inPhiladelphia, is a world-renowned leader in education, research,and innovation. This historic, Ivy League school consistently ranksamong the top 10 universities in the annual U.S. News & WorldReport survey. Penn has 12 highly-regarded schools that provideopportunities for undergraduate, graduate and continuing education,all influenced by Penn's distinctive interdisciplinary approach toscholarship and learning. As an employer Penn has been rankednationally on many occasions with the most recent award from Forbeswho named Penn one of America's Best Large Employers in 2023.Penn offers a unique working environment within the city ofPhiladelphia. The University is situated on a beautiful urbancampus, with easy access to a range of educational, cultural, andrecreational activities. With its historical significance andlandmarks, lively cultural offerings, and wide variety ofatmospheres, Philadelphia is the perfect place to call home forwork and play.The University offers a competitive benefits package that includesexcellent healthcare and tuition benefits for employees and theirfamilies, generous retirement benefits, a wide variety ofprofessional development opportunities, supportive work and familybenefits, a wealth of health and wellness programs and resources,and much more.Posted Job TitleSenior Communications SpecialistJob Profile TitleCommunications Specialist SeniorJob Description SummaryThe Division of Facilities and Real Estate Services (FRES) providesthe expertise, business process, policies and standards required toplan, design, construct, operate, maintain and renew the physicalassets of the University, excluding the health system. In addition,the Division, comprised of approximately five Departments, isresponsible for the strategic planning, management and operation ofnon-academic University property, and collaborating with theneighborhood to create a safe, diverse and economically vibrantdestination. With close to 12M square feet of space, FRES maintains186 buildings on a campus of 276 acres, completes over 60,000maintenance requests per year, and starts approximately 250projects a year. FRES is comprised of the following Departments:Administration, Office of the University Architect, Design andConstruction, Real Estate, Operations and Maintenance.The University of Pennsylvania is implementing a campustransformation entitled Penn Connects (http://www.pennconnects.upenn.edu).This comprehensive, award winning effort is expanding the campusover the next 20 years, including the construction of new academicresearch and recreational facilities. In addition, the Universityhas secured $300M in Century Bond funding and continues to upgradeexisting facilities over the coming years.Job DescriptionThe Senior Communications Specialist is a marketing andcommunications generalist responsible for creating internal andexternal messaging to trustees, administration, staff, faculty,students, community and professional groups coinciding with thestrategic goals of the department. Responsibilities include work inthe areas of communications, media relations, public relations,marketing and advertising in the form of strategic planning,benchmarking analysis and reports, website development, socialmedia, media relations preparation, advertising, presentations,e-newsletters, and events. This role works closely with theCommunications Director at Facilities and Real Estate Services(FRES), in support of and in collaboration with the Senior VicePresident, and the teams of Design and Construction, UniversityArchitect, Operations and Maintenance, Real Estate andAdministration, as well as the Assistant Vice President in theOffice of the SEVP, with particular emphasis in the areas of PennSustainability, campus development, and FRES operations. They willalso serve in a liaison capacity on communications, marketing,event planning and community relations with UniversityCommunications, student leadership, professional staff acrosscampus, internal and external organizations.Job ResponsibilitiesFRES Communications Projects and Initiatives: Develop,support, and enhance FRES internal and external communications.Support FRES executive staff through creation of talking points,fact sheets, PPT presentations. Assist with event planning asneeded. Direct production of FRES Annual Report; Coordinate withstaff writer and graphic designer on content, layout, text review,and budget. Manage creation of PPT presentation for division seniorvice president for All FRES Annual Update Meeting; Manage FREScontent contributions to publications by local organizations andvarious University departments.Website Management: manage existing content, create newpages, and develop information on a regular basis for severalwebsites, including Sustainability, Penn Connects, and FRESwebsites. Review, analyze and modify these websites with Universitystaff and consultants, including documenting, designing, testing,monitoring, and maintaining to meet the needs of users andcommunicate priorities effectively; facilitate website redesignsand development with outside consultant in coordination with FRESIT and University ISC; work on projects including web-basedapplications, website and layout enhancements.Media Relations: Manage inquiries from Penn publications,Daily Pennsylvanian, and external trade publications and highereducation media, and others not handled primarily by Director.Strategize and draft responses based on group input, set upinterviews. Monitor news clips.Strategic Planning: Draft or update long-term marketingcommunications plans that define goals, audiences, tactics andtools and provide direction for activity in several topic areas,including Penn Sustainability, campus development, and FRESinitiatives. Draft or update marketing communications plans forspecific campaigns of limited duration, with same tactics andevaluation. Assist with oversight of related work withCommunications Coordinator.E-News: manage design, protocol, correspondence and contentfor FRES and Sustainability e-newsletters several times/year todepartment and interested constituents with assistance from theCommunications Coordinator.Benchmarking: Monitor metrics on websites, social media,newsletters and advertising. Use data to inform communications,including web and social media analytics, public relationsoutreach, events, and advertising reach. Provide reports to otherFRES departments as needed.Advertising: Direct print and digital advertising campaigns.Meet with ad sales representatives in regional marketplace toresearch offerings and build relationships. Make recommendations onad contracts. Update advertising messages based on target audienceand time of year. Manage budget/invoices/payments with propertymanagement firm. Work with the Communications team members toredesign advertisements to meet new ad specs. Meet ad submissiondeadlines. Review reports provided by media groups to determinevisibility and measures of success. Redistribute mix of advertisingas needed.QualificationsBachelors Degree required; Concentration in communications, publicrelations, media relations, marketing, business, or relevant 5-7years related experience required; Related experience indesign, architecture, urban studies, facilities management, highereducation and/or real estate a plus.Proficient with social media and online content management.Strong oral and written communications skills required.Must have great customer service, strong organizational, projectmanagement skills and attention to detail.For consideration, interested candidates must submit a resumeand a cover letter.Job Location - City, StatePhiladelphia, PennsylvaniaDepartment / SchoolFacilities and Real Estate ServicesPay Range$61,046.00 - $92,000.00 Annual RateSalary offers are made based on the candidate's qualifications,experience, skills, and education as they directly relate to therequirements of the position, as well as internal and marketfactors and grade profile.Affirmative Action StatementPenn adheres to a policy that prohibits discrimination on the basisof race, color, sex, sexual orientation, gender identity, religion,creed, national or ethnic origin, citizenship status, age,disability, veteran status, or any other legally protectedclass.Special RequirementsBackground check required after a conditional job offer is made.Consideration of the background check will be tailored to therequirements of the job.University Benefits• Health, Life, and Flexible Spending Accounts: Pennoffers comprehensive medical, prescription, behavioral health,dental, vision, and life insurance benefits to protect you and yourfamily's health and welfare. You can also use flexible spendingaccounts to pay for eligible health care and dependent careexpenses with pre-tax dollars.• Tuition: Take advantage of Penn's exceptional tuitionbenefits. You, your spouse, and your dependent children can gettuition assistance here at Penn. Your dependent children are alsoeligible for tuition assistance at other institutions.• Retirement: Penn offers generous retirement plans tohelp you save for your future. Penn's Basic, Matching, andSupplemental retirement plans allow you to save for retirement on apre-tax or Roth basis. Choose from a wide variety of investmentoptions through TIAA and Vanguard.• Time Away from Work: Penn provides you with asubstantial amount of time away from work during the course of theyear. This allows you to relax, take vacations, attend to personalaffairs, recover from illness or injury, spend time withfamily—whatever your personal needs may be.• Long-Term Care Insurance: In partnership with GenworthFinancial, Penn offers faculty and staff (and your eligible familymembers) long-term care insurance to help you cover some of thecosts of long-term care services received at home, in the communityor in a nursing facility. If you apply when you're newly hired, youwon't have to provide proof of good health or be subject tounderwriting requirements. Eligible family members must alwaysprovide proof of good health and are subject tounderwriting.• Wellness and Work-life Resources: Penn is committed tosupporting our faculty and staff as they balance the competingdemands of work and personal life. That's why we offer a widevariety of programs and resources to help you care for your health,your family, and your work-life balance.• Professional and Personal Development: Penn provides anarray of resources to help you advance yourself personally andprofessionally.• University Resources: As a member of the Penn community,you have access to a wide range of University resources as well ascultural and recreational activities. Take advantage of theUniversity's libraries and athletic facilities, or visit ourarboretum and art galleries. There's always something going on atPenn, whether it's a new exhibit at the Penn Museum, the latestmusic or theater presentation at the Annenberg Center, or the PennRelays at Franklin Field to name just a few examples. As a memberof the Penn community, you're right in the middle of theexcitement—and you and your family can enjoy many of theseactivities for free.• Discounts and Special Services: From arts andentertainment to transportation and mortgages, you'll find greatdeals for University faculty and staff. Not only do Penn arts andcultural centers and museums offer free and discounted admissionand memberships to faculty and staff. You can also enjoysubstantial savings on other goods and services such as new carsfrom Ford and General Motors, cellular phone service plans, movietickets, and admission to theme parks.• Flexible Work Hours: Flexible work options offercreative approaches for completing work while promoting balancebetween work and personal commitments. These approaches involve useof non-traditional work hours, locations, and/or jobstructures.• Penn Home Ownership Services: Penn offers a forgivableloan for eligible employees interested in buying a home orcurrently residing in West Philadelphia, which can be used forclosing costs or home improvements.• Adoption Assistance: Penn will reimburse eligibleemployees on qualified expenses in connection with the legaladoption of an eligible child, such as travel or court fees, for upto two adoptions in your household.​To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-payTo apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Left-Bank-Facilites--Real-Estate-Services/Senior-Communications-Specialist_JR00096454jeid-2087883ca3162b4db621a93e7bc9910d