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Director, Customer Experience & Education

Who are we?

UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies. 


We have a rapidly growing customer base at UpGuard, but one thing has remained the same, our customers always come first! Our Success team is determined to help solve the needs and challenges that our customers face on a daily basis. We consistently think outside the box to find new ways to help our customers thrive throughout their journeys with UpGuard. We’re on the lookout for individuals who have a passion for helping others, fixing problems, and building long-lasting relationships with new customers. You will also have a commercial mindset to identify opportunities to expand our customer accounts and elevate adoption of our products to new heights. 


Where does this role fit in?

We seek a customer-driven Director of Customer Experience & Education to lead the development and execution of our self-service and customer education function. This role will create a scalable, customer-centric self-service model and robust education programs that empower customers to get the most out of our products. You will also own strategic initiatives that enhance the customer experience, aligning closely with Product, Sales, and Customer Success teams to ensure a seamless and effective delivery of customer solutions.


What will you do?
  • Ownership of Self-Service Implementation: You will own the design, implementation, and continuous improvement of our self-service platform, which enables customers to resolve issues independently, find answers, and maximize product usage without requiring direct support. You will develop the vision for self-service and identify opportunities for automation, customer engagement, and customer success.
  • Build & Scale Customer Education Programs: Lead the development and scaling of comprehensive customer education programs, including product tutorials, training materials, webinars, and certification paths. These programs will drive product adoption, minimize customer pain points, and improve customer experience.
  • Program & Project Management for Self-Service and Education: Manage and oversee end-to-end programs and projects focused on expanding and optimizing the self-service and customer education functions. Track progress against key deliverables and ensure initiatives are timely, within budget, and aligned with company objectives.
  • Voice of Customer (VOC) Integration: Act as the champion of the customer by actively gathering, analyzing, and integrating customer feedback into both the self-service platform and educational content. Ensure that the voice of the customer influences the development of product features and go-to-market strategies to meet their evolving needs.
  • Cross-Functional Collaboration & Alignment: Partner closely with the Product, Sales, Marketing, and Customer Success teams to ensure the self-service platform and customer education programs align with broader company goals and GTM strategies. You will act as the key liaison to ensure that product development, training, and customer support are seamlessly integrated and that customers are consistently set up for success.
  • Optimize Self-Service and Educational Resources: Improve the self-service experience by leveraging customer usage data, support trends, and feedback. Drive enhancements in knowledge bases, FAQs, video tutorials, and other customer-facing resources to reduce friction and enable customers to access solutions more quickly.
  • Drive Product Adoption & Success: Utilize the self-service and education platforms to proactively drive product adoption, helping customers unlock the full value of the product. By empowering customers through self-service, your efforts will contribute directly to customer retention and satisfaction.
  • Data-Driven Improvement: Measure and report on the effectiveness of self-service and education initiatives. Leverage data analytics and customer insights to optimize these functions, ensuring they continuously evolve to meet customer needs and contribute to company growth.
  • Leadership & Team Development: Lead a dedicated team responsible for executing the self-service and customer education initiatives. Foster a culture of customer focus, innovation, and collaboration within the team, ensuring alignment with the broader business strategy.


What’s in it for you?
  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
  • Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
  • 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
  • Personal Leave allowance: this includes sick & carer’s leave (all regions)
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
  • Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
  • Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)


$130,000 - $175,000 a year

#LI-BW1


UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!


As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV


Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

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CEO of UpGuard
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Mike Baukes
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Average salary estimate

$152500 / YEARLY (est.)
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$130000K
$175000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Customer Experience & Education, UpGuard

At UpGuard, we are on a mission to protect the world’s data, and we are excited to invite a dynamic Director of Customer Experience & Education to our team! In this role, you will have the unique opportunity to lead the development and execution of innovative self-service and customer education initiatives that help our customers thrive. Picture yourself creating an environment where customers can access comprehensive resources and self-service solutions to resolve their issues seamlessly. You will design and implement a robust self-service platform that not only enhances customer engagement but also minimizes the need for direct support. With your commercial mindset, you will identify expansion opportunities within customer accounts, driving the adoption of our cutting-edge cybersecurity products. Your expertise in program and project management will ensure that our education programs—including tutorials, webinars, and certification paths—are enriched and accessible to all. Collaborating closely with Product, Sales, and Marketing teams, you will ensure a seamless delivery of solutions tailored to meet our customers' evolving needs. Furthermore, by championing the Voice of Customer initiatives, you’ll be instrumental in integrating feedback into our offerings, thereby enhancing the overall customer experience. This pivotal role is not just about leading initiatives; it's about fostering a culture of innovation and customer focus within the team. Come join us at UpGuard and be a part of a mission-driven organization that values your contribution toward a secure digital future.

Frequently Asked Questions (FAQs) for Director, Customer Experience & Education Role at UpGuard
What are the main responsibilities of the Director, Customer Experience & Education at UpGuard?

The Director, Customer Experience & Education at UpGuard is responsible for designing and implementing the self-service platform and leading the creation of customer education programs, such as product tutorials and webinars. This role also involves managing end-to-end projects to enhance customer interactions and ensuring the platform aligns with overall company goals.

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What qualifications are necessary for the Director, Customer Experience & Education position at UpGuard?

Ideal candidates for the Director, Customer Experience & Education role at UpGuard should have significant experience in customer service management, program development, and project management. Strong leadership skills, a customer-centric mindset, and the ability to analyze customer feedback for product enhancement are also essential qualifications.

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How does the Director, Customer Experience & Education contribute to UpGuard's mission?

The Director, Customer Experience & Education plays a vital role in supporting UpGuard’s mission by creating scalable education initiatives and improving the customer self-service experience. This empowers clients to effectively use UpGuard’s cybersecurity products, directly impacting customer satisfaction and retention.

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What kind of teamwork will the Director, Customer Experience & Education engage in at UpGuard?

Collaboration is key for the Director, Customer Experience & Education. This role requires close partnership with Product, Sales, and Marketing teams to ensure a unified approach in delivering customer solutions and educational content that meets diverse client needs.

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What opportunities for personal growth and development exist for the Director, Customer Experience & Education at UpGuard?

At UpGuard, the Director, Customer Experience & Education will benefit from a generous Learning & Development allowance, alongside various professional development opportunities, creating a supportive environment for continuous growth in their career path.

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Common Interview Questions for Director, Customer Experience & Education
How do you approach designing a self-service platform for customers?

Discuss your previous experiences in creating user-friendly self-service interfaces, emphasizing the importance of customer feedback and analytical data to inform design choices. Highlight your commitment to ongoing improvement based on customer interactions.

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Can you share an example of a successful customer education program you implemented?

Provide a specific instance where you developed a training program that significantly boosted product adoption. Include key metrics and feedback from participants to showcase its effectiveness and impact on customer success.

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What strategies do you use to gather and analyze customer feedback?

Mention the tools and methods you utilize to collect customer insights, such as surveys, interviews, and usage analytics. Explain how you integrate this feedback into refining products or educational materials.

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How do you prioritize projects when managing multiple customer education initiatives?

Talk about your framework for prioritization based on factors such as customer impact, alignment with company objectives, and available resources. Stress your ability to remain flexible and adapt as new information arises.

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What are the key performance indicators you believe are critical for customer experience roles?

Discuss KPIs such as customer satisfaction scores, net promoter scores, and product adoption rates. Describe how you would track these metrics to assess and improve customer experience initiatives.

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How do you collaborate with cross-functional teams to enhance customer experience?

Share examples of how you’ve worked with teams like sales, product development, and marketing. Highlight the importance of clear communication and common goals in achieving a superior customer experience.

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What role does automation play in your strategy for customer self-service?

Explain your vision for leveraging automation tools to streamline processes. Mention specific technologies or approaches you've implemented to facilitate quicker resolutions for customers while maintaining support quality.

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How do you ensure alignment between customer education and product updates?

Discuss your methods for maintaining regular communication with the product team to stay informed about updates and feature launches. Explain how you integrate this information into educational content effectively.

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Can you describe your leadership style when managing a customer experience team?

Describe your leadership approach, focusing on aspects like mentorship, empowerment, and fostering a culture of innovation. Mention how you encourage team input in shaping customer experience strategies.

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What is your philosophy on customer-centric leadership?

Reflect on your belief in the importance of prioritizing customer needs in every decision. Share how this philosophy has shaped your work and driven positive results in your previous roles.

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Here at UpGuard we are on a mission to solve data insecurity. We don’t just develop revolutionary products to target the core issues, we produce original research to actively serve the public interest. We take immense pride in what we do, valuing ...

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December 7, 2024

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