Marketing Specialist

With a vision to build a data-driven ecosystem that drives resources to impact, UpMetrics empowers organizations with the knowledge and the tools to accelerate the impact of their mission. Through platform and team, the mission-driven company empowers organizations to collect, analyze, and learn from data to gain insights, drive impact, and inspire change. UpMetrics combines a cutting-edge impact analytics and reporting platform with top-tier professional services to help partners define their narrative and create positive change.

Location: Remote, US-based

Department: Marketing

Reports to: Director of Marketing

About UpMetrics

At UpMetrics, we believe that data has the power to drive lasting and impactful social change. Our purpose-built impact measurement and management platform empowers mission-driven organizations to collect and analyze data in order to measure, improve, and report on their impact—and then tell an inspiring story rooted in impressive numbers. By combining innovative technology, world-class services, and dynamic community-building and learning programs, we help organizations use data for good so that they can accelerate the impact of their mission. 

We’re searching for an experienced Marketing Specialist to join our small but agile team. The ideal candidate has the ability to translate market research, customer insights, and product knowledge into effective messaging and positioning, as well as compelling collateral, and should be adept at working both independently and collaboratively. This role requires a combination of creativity, strategic thinking, strong communication skills, and an understanding of digital marketing trends.

As the Marketing Specialist, you will play a hands-on role in developing, executing, and monitoring marketing programs across a variety of channels in order to increase brand visibility, generate qualified leads, improve conversion rates, and support the organization in promoting our impact measurement software. Here, you will get a chance to show off your excellent visual and written content creation and campaign and project management skills. You will touch almost every marketing team project in some capacity and will help to ensure marketing initiatives effectively promote the objectives and key messages to be delivered.

• Content Creation: Develop compelling and relevant content that resonates with our target audience, including blog posts, whitepapers, webinar content, presentations, and more. Ensure that the content aligns with our product value proposition and industry trends. Regularly review and update existing marketing content to ensure relevance and accuracy.
• Digital Marketing: Execute and optimize digital marketing campaigns across various platforms, including email marketing, SEO, and pay-per-click advertising. Monitor campaign performance and make data-driven adjustments.
• Website Management: Support the creation and maintenance of website pages and content, including landing pages, product pages, and more, ensuring that SEO best practices are utilized across the board.
• Lead Generation: Work closely with Marketing, BDRs, and Outreach teams to generate high-quality leads through marketing campaigns and events. Collaborate with the sales team to nurture and convert leads into customers.
• Event Planning: Assist in the planning and execution of webinars, conferences, and other industry events. Coordinate logistics, manage outreach, and post-event follow-ups.
• Analytics and Reporting: Regularly analyze marketing performance metrics and compile reports to assess the effectiveness of marketing strategies. Use insights to make data-driven recommendations and improvements.
• Market Research: Stay up-to-date with industry trends, competitors, and customer needs. Identify opportunities for growth and innovation based on your research findings.
• Collaboration: Collaborate with various teams, including the BDRs, outreach, product development, and customer success, to ensure alignment on marketing goals and strategies. Ensure that these teams understand primary personas and have the necessary tools to properly position and sell UpMetrics.

• 3+ years of marketing experience (At least 1+ years in B2B SaaS preferred).
• Analytical and creative mindset, with a high attention to detail and quality of deliverables.
• Strong writing and editing skills, with the ability to adapt writing styles to various formats and platforms
• Proficiency in content management systems, SEO tools, and digital analytics platforms
• Comfortable with tight deadlines and ensuring high-quality execution through measured results.
• Ability to effectively prioritize work to deliver on the most impactful and important outcomes.
• Excellent interpersonal skills, with a proven track record of establishing credibility with customers, prospects, business partners, sales, customer support, and development teams.
• A proven track record of GTM experience results in lead generation and pipeline growth.
• Ability to take complete ownership of your role by showing the initiative to find opportunities to improve marketing activities, processes, messaging, etc.
• Ability to disagree while encouraging openness and collaboration along the way.

• Experience or interest in the social sector, impact measurement, and/or data analytics
• Experience with Hubspot, Salesforce, Canva, Adobe, SEMRush and other common marketing tools

• Team First -- ​​Collaboration is key. We support each other and respect each other’s strengths, varying backgrounds, and views. We value everyone’s input.
• Client Focused -- ​Our work is personal. Many of us have direct experience working in the field and are deeply passionate about what we do. We take a partner approach with all our clients.
• Show Integrity -- We are open, honest, ethical, and fair. We expect integrity from the team internally and from the people we choose to partner with. ​​
• Reflect and Improve -- We are a data company always looking to get better. We test often, iterate, and look closely at metrics to build capacity and inform decisions.
• Let's Go! -- To create positive change, we must never settle. In uncharted territory, we embrace challenges as opportunities, take ownership, and strive for excellence.

• $60,000 - $70,000 annual salary, plus variable compensation
• Equity incentive plan
• 70% employer paid health insurance for employees and family 
• Dental and vision insurance
• Fully paid Life and Accidental Death & Dismemberment insurance 
• Fully paid Short- and Long-term Disability insurance
• Unlimited time off policy, plus paid holidays and monthly Wellness Fridays
• Parental leave policy
• FSA plan, lifestyle spending account (LSA) for eligible professional development and wellness expenses, and Employee Assistance Program via The Hartford
• 401K plan
• Remote work equipment
• ​Annual company retreat and quarterly virtual company events
• Outstanding team and meaningful work

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women/other underrepresented individuals only apply when they meet 100% of them. We believe that people of color, people from working-class backgrounds, women, and LGBTQ+ people must be centered in the work we do. Hence, we strongly encourage applications from people with these identities, or who are members of other marginalized communities. If you think you have what it takes, possess transferable skills, and are quick to learn, but don’t necessarily satisfy every requirement or meet every qualification, we would love to hear from you!

UpMetrics is committed to the full inclusion of all qualified individuals. As part of this commitment, UpMetrics will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, perform essential job functions, and/or receive other benefits and privileges of employment, please contact the People Operations team at peopleops@upmetrics.com