Content Manager and AI Strategist

Marketing

Remote - USA

POS-9827

The Content Offers team is at the heart of HubSpot’s lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. This includes blog.hubspot.com, The Hustle, My First Million, along with numerous YouTube channels, podcasts, and newsletters.

Our award-winning Media Team includes some of the country’s best writers, editors, video and audio producers, and researchers. And that’s no exaggeration: In the past two years alone, we’ve been nominated for 3 Webby Awards for producing leading online editorial content.

We're seeking a dynamic, forward-thinking content strategist to join our evolving offers program. This role will be responsible for not only helping to inform the strategy but also executing against it through the production of new content. The ideal candidate will be a self-starter who thrives in fast-paced, experimental environments, has experience leveraging AI tools to produce new content and experiences, and brings both a technical proficiency as well as a strong creative sensibility to the role

Key Responsibilities:

1. Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more.
2. Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content.  
3. Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content.
4. Partnering with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers.
5. Partner with creators, influencers, and other talent to produce unique, high-quality content.
6. Reporting on the performance of net-new content and content optimizations to inform our future content development and help the team decide which high-impact opportunities to prioritize.
7. Working cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams with content offer creation for their channels. 

The Ideal Candidate:

• Is a self-starter with a proven track record of thriving in fast-paced, experimental environments.
• Possesses hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs.
• Demonstrates a strong background in traditional content creation, including written editorials and directing the design of assets.
• Skilled in employing optimization methods to enhance content performance and effectiveness.
• Possesses a strong editorial sensibility and is able to balance AI-enabled insights with human creativity and judgment.
• Excels at working with data from various sources to inform problem-solving and creative execution.
• Be driven by helping their team meet and exceed aggressive conversion targets and individual career goals.
• Be passionate about creating purposeful and valuable content that helps business professionals grow better.
• Lead with empathy, serve as an ally for underrepresented communities, and create psychological safety to ensure the team can do their best work.
• Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices to improve our processes and results.

Cash compensation range: 66000-99000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

The Content Offers team is at the heart of HubSpot’s lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. This includes blog.hubspot.com, The Hustle, My First Million, along with numerous YouTube channels, podcasts, and newsletters.

Our award-winning Media Team includes some of the country’s best writers, editors, video and audio producers, and researchers. And that’s no exaggeration: In the past two years alone, we’ve been nominated for 3 Webby Awards for producing leading online editorial content.

We're seeking a dynamic, forward-thinking content strategist to join our evolving offers program. This role will be responsible for not only helping to inform the strategy but also executing against it through the production of new content. The ideal candidate will be a self-starter who thrives in fast-paced, experimental environments, has experience leveraging AI tools to produce new content and experiences, and brings both a technical proficiency as well as a strong creative sensibility to the role

Key Responsibilities:

1. Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more.
2. Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content.  
3. Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content.
4. Partnering with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers.
5. Partner with creators, influencers, and other talent to produce unique, high-quality content.
6. Reporting on the performance of net-new content and content optimizations to inform our future content development and help the team decide which high-impact opportunities to prioritize.
7. Working cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams with content offer creation for their channels. 

The Ideal Candidate:

• Is a self-starter with a proven track record of thriving in fast-paced, experimental environments.
• Possesses hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs.
• Demonstrates a strong background in traditional content creation, including written editorials and directing the design of assets.
• Skilled in employing optimization methods to enhance content performance and effectiveness.
• Possesses a strong editorial sensibility and is able to balance AI-enabled insights with human creativity and judgment.
• Excels at working with data from various sources to inform problem-solving and creative execution.
• Be driven by helping their team meet and exceed aggressive conversion targets and individual career goals.
• Be passionate about creating purposeful and valuable content that helps business professionals grow better.
• Lead with empathy, serve as an ally for underrepresented communities, and create psychological safety to ensure the team can do their best work.
• Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices to improve our processes and results.

Cash compensation range: 66000-99000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.