Project Overview:
Loafer King SA specialises in the sourcing of formal shoes and is seeking a front-end design overhaul of our Shopify store. The goal is to create a premium, trust-inspiring, and user-friendly website while retaining all current content for SEO purposes...
Website: https://www.loaferking.co.za
Key Objectives:
1. Premium Aesthetic: The new design should reflect the high-quality and formal nature of our products.
2. Trust and Ease of Purchase: The design should foster trust and make the purchasing process intuitive and straightforward.
3. SEO Preservation: Ensure all current content is retained to maintain our SEO rankings.
Project Requirements:
1. Design Inspiration and Style:
• Overall Feel: Elegant, sophisticated, and modern.
• Color Scheme: Black and white, with possible subtle accents to highlight key elements.
• Typography: Clean and professional fonts that enhance readability and sophistication.
2. Homepage:
• Hero Section: High-quality image slider or video showcasing top products.
• Navigation: Simple, intuitive, and easy to access categories (e.g., Men’s, Women’s, New Arrivals, Best Sellers).
• Featured Products: Display of featured or best-selling items.
• Trust Indicators: Incorporate trust badges, customer reviews, and testimonials.
3. Product Pages:
• Product Imagery: High-resolution images with zoom functionality.
• Product Descriptions: Clear, detailed descriptions including size guides.
• Call to Action: Prominent ‘Add to Cart’ and ‘Buy Now’ buttons.
• Customer Reviews: Section for user-generated reviews and ratings.
• Stock and Shipping Info: Real-time stock status and clear shipping information.
4. Collection Pages:
• Filters and Sorting: Enhanced filtering options (size, color, price, etc.) and sorting functionality.
• Grid Layout: Consistent and visually appealing product grid.
5. Checkout Process:
• Streamlined Process: Minimal steps to complete purchase.
• Trust Elements: Security badges, guarantees, and concise policy summaries.
• Guest Checkout: Option to checkout without creating an account.
6. Additional Features:
• SEO-Friendly: Ensure the new design does not impact our existing SEO content and rankings.
• Mobile Responsiveness: Fully responsive design that looks great on all devices.
• Speed Optimization: Fast loading times for a better user experience.
• Blog Integration: Seamless integration of our blog for content marketing.
Deliverables:
• Wireframes and Mockups: Initial design drafts and final mockups.
• Shopify Theme Customization: Implementation of the approved design on our Shopify store.
• Testing and Debugging: Ensure the site functions perfectly across all browsers and devices.
• Documentation: Provide documentation on the design and any custom functionalities