Provide Paid Search and Paid Advertising Recommendations - job 1 of 3

We have $1000 / month budget for a generic keywords campaign. My view is that we will bid on keywords our target audience is looking for and promote a gated content asset that provides some tips/info on how to solve the issue they are searching a solution for. The company is https://www.insights.com/us/ and I am hoping to get keyword research and suggestions on what generic keywords we should bid... on. I can provide a brand research Powerpoint and detailed explanation of our target audience and the hot topics they are looking to problem solve for. Please research about our company so you know what our products are before you provide your recommendations