Job details

EMEA Field Marketing Manager

We are seeking a talented, experienced, and data-driven Field Marketer to join our marketing team in EMEA. In this role, you’ll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs, executive conferences, digital, and targeted field and channel events. This person will work closely with regional sales directors and corresponding sales AVP within the region and will ensure marketing aligns and contributes pipeline growth.

Location: London UK or remote

Regional Focus: Northern Europe & MEA

Job Description:

Strategically develop, manage, and execute field and channel marketing programs and campaigns
Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close
Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals
Serve the primary marketing liaison and point of contact for region’s sales organization working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business and Marketing Operations
Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
Monitor and measure, and report on the effectiveness of field & channel marketing programs to all key stakeholders while identifying areas for optimization and improvement
Communicate marketing efforts through sales team calls and Marketing QBRs
Leverage marketing automation tools for campaign awareness, demand generation, and communications

Success Factors:

Five years of experience in regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered
Knowledge and experience in building and executing marketing plans and communications programs
Experience in managing the logistics and details associated with the execution of marketing programs and events
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior leadership
Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus
Excellent verbal and written communication skills
Excellent organizational and time management skills
Ability to thrive in an entrepreneurial, fast-paced, dynamic organization

We invite you to check out our Instagram Page to gain further insight into the Varonis culture!

@VaronisLife

Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About EMEA Field Marketing Manager, Varonis

We are excited to announce that Varonis is looking for an EMEA Field Marketing Manager to join our dynamic team! In this role, you'll be responsible for driving successful marketing initiatives across Northern Europe and the MEA region. You'll work your magic on various marketing strategies, including account-based campaigns, executive conferences, and targeted field events, getting the chance to collaborate closely with regional sales directors. Your strategic insights will help shape effective marketing activities that align with our sales cycle, enhancing lead generation and ultimately closing deals. We are counting on your skills to manage and execute field marketing programs while establishing a strong partner marketing strategy. You will act as the key marketing liaison for the sales organization, working cross-functionally to ensure our campaigns hit the mark! The role also involves overseeing all aspects of event execution, from venue selection to budget management. If you're innovative and ready to tackle challenges in a fast-paced, entrepreneurial environment with a focus on measurable results, Varonis is the place for you. Join us and get ready to make an impact!

Frequently Asked Questions (FAQs) for EMEA Field Marketing Manager Role at Varonis

What does an EMEA Field Marketing Manager do at Varonis?

As an EMEA Field Marketing Manager at Varonis, you'll oversee marketing initiatives that drive growth in Northern Europe and the MEA region. Your responsibilities will include executing targeted marketing programs, planning events, and collaborating with the sales team to align marketing efforts with sales strategies.