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Field Marketing Manager, Commercial

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $500M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $5.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Role

At Flock Safety, the Field Marketing Manager for Commercial events will drive world-class experiences at hosted events and third-party conferences that drive pipeline generation. This role will be integral to planning, executing, and optimizing event strategies that elevate our brand presence, generate demand, and drive customer engagement.

  • Develop and execute a comprehensive field marketing strategy for commercial events, including hosted and third-party events (trade shows, conferences, workshops, etc.).

  • Collaborate with cross-functional teams to align event goals with business objectives.

  • Identify and evaluate event opportunities that align with target markets and initiatives.

  • Oversee the planning and on-site execution of events, ensuring high-quality and consistent brand representation.

  • Manage event logistics, vendor coordination, budgeting, and on-site staffing.

  • Build relationships with key stakeholders, including partners, industry associations, and event organizers.

  • Serve as a point of contact for third-party event sponsors and partners to secure optimal participation and sponsorship benefits.

  • Create pre-event and post-event marketing plans, leveraging digital, social media, email, and traditional channels to maximize reach and attendance.

  • Coordinate with the content and design teams to develop event promotional assets.

  • Monitor metrics such as badge scans, lead follow-up, and opportunity generation to evaluate event success.

  • Deliver post-event analyses with actionable insights and recommendations for continuous improvement.

  • Maintain event budget oversight and report performance against planned expenses.

  • Stay updated on industry trends and innovative event formats to improve event experiences continuously.

The Skillset 

  • 5+ years experience in Field Marketing or Event Management. 

  • Organized and efficient, able to develop and execute a clear plan.

  • Able to communicate ideas and campaigns to both internal and external teams.

  • Team player with the ability to be a self-starter.

  • Flexibility to adjust to the dynamic nature of a startup.

  • Domestic travel to support events - up to 50%.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Commercial Field Marketing Manager at Flock Safety. 

The First 30 Days

  • You understand our Field Marketing & Events processes.

  • You’ve started to build solid and collaborative relationships across the Marketing team.

  • You’ve identified at least one idea to enhance the overall events process.

  • You’ve attended at least one event and strongly understand our target market.

The First 60 Days 

  • Begin leading event logistics from planning to execution, ensuring each aligns with defined objectives.

  • Assist in creating post-event reports that capture lead generation, ROI, and engagement metrics.Strengthen collaboration with Sales and Marketing to understand deeper needs and pain points for field events.

90 Days & Beyond 

  • Take ownership of all Commercial events and the event playbook, adapting and optimizing based on observations from past events and feedback from the team.

  • Create standardized templates for tracking event metrics and reporting, ensuring streamlined access to insights.

  • Identify areas for event scalability, supporting Flock Safety’s presence and impact in new regions or sectors.

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

  1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 

  2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field. 

  3. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners. 

  4. The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. 

The Perks 

💰Salary & Equity: In this role, you’ll receive a starting salary of $93,000 - $125,000 as well as stock options

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. In 2024, Flock will provide a $ 50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Mental Health: All employees receive an annual subscription to Headspace.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies. 

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

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Average salary estimate

$109000 / YEARLY (est.)
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$93000K
$125000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Manager, Commercial, Flock Safety

Flock Safety is on the lookout for a passionate and skilled Field Marketing Manager to join our team! This role is perfect for someone with a flair for orchestrating fantastic events and driving brand engagement in the commercial sector. At Flock Safety, we’re dedicated to making communities safer and you're going to play a key part in that mission. You'll be spearheading the planning and execution of high-impact events that not only elevate our brand’s presence but also foster community engagement and generate leads. You will collaborate closely with various teams to ensure our events align with business goals, and your ability to build solid relationships with partners and industry stakeholders will be essential. Don't worry about getting your hands dirty – you'll be diving into the nitty-gritty of event logistics, vendor coordination, and budget management. Plus, with our commitment to a positive work culture, you'll be in great hands amidst a supportive and inclusive team. As you initiate and enhance our field marketing strategies, you'll get to explore creative ways to maximize our event visibility through multi-channel marketing. And let’s not forget the fantastic perks – a competitive salary coupled with equity options means that as you help us grow, you’ll benefit too. If you’re ready to leverage your event management expertise to create unforgettable experiences while making a difference, we’d love for you to check us out and apply today!

Frequently Asked Questions (FAQs) for Field Marketing Manager, Commercial Role at Flock Safety
What qualifications are required for the Field Marketing Manager position at Flock Safety?

To be successful as a Field Marketing Manager at Flock Safety, candidates need a minimum of 5 years of experience in Field Marketing or Event Management. Strong organizational and communication skills are essential, as well as the ability to work effectively in a fast-paced startup environment. If you have a passion for executing high-quality events that promote community safety, we want to hear from you!

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What does the interview process look like for the Field Marketing Manager role at Flock Safety?

At Flock Safety, our interview process is designed to be transparent and collaborative. It typically involves an initial chat with a recruiter followed by a detailed conversation with the hiring manager to explore your fit for the Field Marketing Manager position. Candidates also meet with team members in a panel format and have the opportunity to engage with executives for a broader perspective on the company culture and vision.

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How does the Field Marketing Manager contribute to Flock Safety’s mission?

As a Field Marketing Manager at Flock Safety, you will play an integral role in driving awareness and engagement within the communities we serve. Your work will directly contribute to our mission of reducing crime by creating impactful and memorable events that connect with local stakeholders and promote our innovative safety solutions.

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What type of events will the Field Marketing Manager be involved in at Flock Safety?

In the Field Marketing Manager role at Flock Safety, you will be involved in a variety of events including trade shows, conferences, and workshops. Your focus will be on both hosted and third-party events, where you will showcase our technology solutions and foster relationships within the community to drive brand engagement and lead generation.

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What travel requirements can I expect as a Field Marketing Manager at Flock Safety?

The Field Marketing Manager position at Flock Safety requires domestic travel to support events, which may be up to 50%. This travel provides the opportunity to engage directly with communities and representatives at various industry events across the country.

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What kind of career development opportunities does Flock Safety offer for the Field Marketing Manager?

At Flock Safety, we believe in nurturing our employees' growth. As a Field Marketing Manager, you will have opportunities for professional development through exposure to various aspects of marketing, mentorship from experienced team members, and ongoing training and resource support as you transition through different phases of your role.

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What benefits do Field Marketing Managers at Flock Safety receive?

Field Marketing Managers at Flock Safety enjoy a competitive starting salary ranging from $93,000 to $125,000, along with equity options. Our generous benefits package includes fully-paid health insurance, flexible PTO, annual subscriptions for mental health support, and significant family leave, making it a well-rounded value for employees.

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Common Interview Questions for Field Marketing Manager, Commercial
Can you describe a successful event you planned and executed?

When answering this question for the Field Marketing Manager role, highlight the steps you took from planning to execution, including the objectives set, how you engaged attendees, and any measurable outcomes that demonstrate success such as leads generated or positive feedback.

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How do you approach event budgeting and logistics?

In your response, demonstrate your organizational skills and attention to detail. Discuss your experience with creating budgets, managing vendor relationships, and coordinating logistics to ensure seamless event execution while remaining within budgetary constraints.

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What marketing strategies do you believe are most effective for promoting events?

Share specific digital and traditional marketing channels you have successfully utilized in past events, such as social media campaigns, email marketing, and partnerships with local businesses. Highlight any unique strategies that helped you maximize attendance and engagement.

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Describe a time when an event did not go as planned and how you handled it.

Use this opportunity to showcase your problem-solving abilities. Discuss a specific situation where you faced challenges during an event and the steps you took to address the issues while maintaining a positive atmosphere for attendees.

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How do you measure the success of an event?

Explain the various metrics you track for evaluating event success, such as attendance, lead generation, participant engagement, and post-event surveys. Your response should show that you understand the importance of actionable insights for improving future events.

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How do you collaborate with cross-functional teams in your role?

Talk about your experience working alongside teams such as Sales, Content, and Design. Describe the importance of aligning event goals with broader business objectives and how you’ve fostered communication and collaboration effectively.

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What tools or software do you use to manage events?

Mention any specific event management tools you’re familiar with and explain how they have helped streamline your processes. Highlight your adaptability in learning new tools that may be used at Flock Safety.

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How do you stay updated on industry trends related to events?

Discuss your techniques for keeping current, whether through attending industry conferences, subscribing to relevant publications, or engaging with professional networks. This shows that you’re proactive about your professional growth and can bring fresh ideas into your role.

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Can you give an example of how you have generated leads through an event?

Provide a concrete example from your past experience, detailing your approach to attracting and capturing leads at an event. Highlight any strategies or tools you used during the event to ensure leads were tracked and followed up effectively.

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What excites you most about the Field Marketing Manager role at Flock Safety?

Your response should reflect genuine enthusiasm for Flock Safety’s mission and the opportunity to combine your marketing expertise with community engagement. Share specific aspects of the role or the company that resonate with you.

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Flock Safety provides the first public safety operating system that empowers private communities and law enforcement to work together to eliminate crime.

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BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Learning & Development
Equity
Paid Holidays
Paid Time-Off
WFH Reimbursements
Child Care stipend
Maternity Leave
Paternity Leave
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 23, 2024

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