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Sales Development Representative

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we’re succeeding! As of early 2024, we are supporting 3200+ schools in 60 countries.

Veracross is five product brands in one global tech company

  • Veracross SIS is a one-person, one-record school management platform
  • Magnus Health provides cloud-based Student Health Record (SHR) solutions
  • Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
  • Epraise incentivizes student well-being and connects teachers, students, and families.
  • Firefly provides an online learning space for students and teachers

The Role:

The Sales Development Representative (SDR) is part of a dynamic SDR team and can be located in either Canada or the United States. We are looking for enthusiastic self-starters who will proactively identify and qualify inbound and outbound leads, resulting in sales opportunities as well as increasing the pipeline for our Sales Team. The SDR will build that initial strong business relationship with Veracross customers. This role can be a springboard into an Account Executive or another position within the organization.

Primary Responsibilities: 

    • Generate new prospects and nurture existing prospects through outbound phone calls and emails to meet daily and weekly targets.
    • Effectively use sales tools to manage and customize outreach campaigns.
    • Responsible for meeting assigned monthly and quarterly (MQL) Lead qualification targets.
    • Collaborate and support the sales team to build a sales pipeline.
    • Learn and demonstrate a fundamental understanding of Veracross technology as well as skills to uncover school needs and pain points.
    • Research customers, identify buying processes and decision-makers, and qualify buy interest.
    • Manage and document lead qualification, call, and email activities in our CRM (Salesforce) following a defined sale process.
    • Maintain accurate activity, contact, and account information for all customers & prospects.
    • Collaborate and build strong partnerships with your Account Executives in your sales territory to develop strategies for reaching sales targets.
    • Bachelor's Degree preferred.
    • 2-year experience required in a sales or sales development
    • Comfortable building customer relationships
    • Great written, and verbal communication skills and strong attention to detail
    • Not afraid of cold calling.
    • A desire to work in a fast-paced, goal-oriented, high-growth sales environment.
    • This role is remote and located in the US or Canada. 
  • 3 weeks of vacation per year
  • 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
  • 56 Hours of paid sick leave annually
  • Top tier benefits -
    • Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
    • Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $50k to $70k (annualized USD) in addition to potential bonus.

We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Sales Development Representative, Veracross

At Veracross, we are on the lookout for a passionate Sales Development Representative (SDR) to join our thriving team! As a forward-thinking SaaS provider of School Information Systems, we provide top-notch solutions tailored for K-12 schools around the globe. This role is perfect for self-starters who want to make a real impact by generating new business opportunities and nurturing existing prospects. In this vibrant, remote position, based in either the US or Canada, you'll work closely with our sales team, leveraging cutting-edge sales tools to identify, qualify, and engage potential customers. Your daily mission will be to initiate conversations through calls and emails, creating relationships that connect schools with our innovative technology. You'll be the first point of contact for many of our clients, making your role essential in shaping their experience with Veracross. With a focus on learning and development, this role offers a fantastic pathway to advance your career within the company. Alongside competitive pay ranging from $50k to $70k, exciting benefits await, including generous vacation time and a top-tier benefits package. So, if you're ready to dive into a fast-paced environment, utilizing your communication skills and drive while being part of a community focused on enhancing education worldwide, we would love to hear from you!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Veracross
What are the primary responsibilities of a Sales Development Representative at Veracross?

As a Sales Development Representative at Veracross, you'll be responsible for generating and nurturing leads through outbound calls and emails, managing your outreach with effective sales tools, and collaborating closely with the sales team. You'll also need to research customer needs, qualify leads, and document your activities in Salesforce. The goal is to increase our sales pipeline while building strong relationships with potential clients.

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What qualifications do I need to become a Sales Development Representative at Veracross?

To be considered for the Sales Development Representative role at Veracross, you should ideally have a Bachelor's Degree and at least 2 years of experience in sales or sales development. Additionally, excellent written and verbal communication skills, a knack for building customer relationships, and a comfort level with cold calling are essential. Being detail-oriented and the ability to thrive in a fast-paced environment are also highly valued.

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What is the compensation package for the Sales Development Representative role at Veracross?

The compensation range for the Sales Development Representative position at Veracross is between $50,000 and $70,000 annually, which includes potential bonuses. In addition to a competitive salary, the company offers generous time-off policies, including three weeks of vacation and 14 paid holidays, making it an attractive package for the right candidates.

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Can a Sales Development Representative at Veracross advance to other positions?

Yes! The Sales Development Representative role at Veracross is a great gateway to further opportunities within the company. You can leverage your experience in this role to pursue positions such as Account Executive or other roles in our growing organization as you develop your skills in sales and technology.

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What benefits does Veracross offer to its Sales Development Representatives?

Veracross values its employees and provides top-tier benefits, including comprehensive medical, dental, and vision plans, a Fidelity 401(k) plan, and significant paid time off. Employees enjoy a supportive culture focusing on inclusivity while also facilitating professional advancement within the company.

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Common Interview Questions for Sales Development Representative
What strategies do you use to identify potential leads as a Sales Development Representative?

Effective lead identification strategies include utilizing CRM tools to analyze past sales patterns, researching potential customer pain points, and leveraging referrals or connections within the education sector. Demonstrating your ability to employ these strategies in the interview can highlight your proactive nature.

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How do you handle objections from a potential customer?

When faced with objections, it's important to listen attentively and empathize with the customer’s concerns. Acknowledge their worries and provide clear, researched responses that align our solutions with their needs. Practicing this technique will show your adaptability and customer-centric mindset during the interview.

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Can you describe your experience with cold calling?

In answering this question, share your experiences with cold calling, emphasizing your techniques for building rapport quickly, overcoming initial resistance, and effectively engaging the customer. Highlight success stories to showcase your effectiveness in this area.

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What do you know about Veracross and its offerings?

Be prepared to share a concise overview of Veracross's unique products, such as the one-record school management platform and additional services like Magnus Health and Firefly. This shows that you have researched the company and are familiar with their mission and offerings.

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How do you prioritize your leads and manage your time effectively?

Discuss your time management strategies, such as categorizing leads based on their potential value or readiness to buy, and how you balance follow-ups with new outreach. Mention any tools you use to assist with this process to demonstrate organization and forward-thinking.

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Describe a time when you successfully turned a lead into a sale.

Share a specific example that outlines your approach, from the initial contact and qualification process to managing objections and closing the deal. Emphasize your communication skills and the strategies used to cultivate the relationship.

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What makes you passionate about working in sales, particularly in the education sector?

In your response, reflect on your motivations, whether it's the opportunity to enhance educational outcomes, work with schools to implement technology, or foster meaningful relationships. This helps them understand your values and enthusiasm for the role at Veracross.

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How do you stay motivated in a remote work environment?

Discuss techniques you employ to maintain motivation, such as setting daily goals, engaging in regular team check-ins, or scheduling breaks to recharge. This response will resonate well given the remote nature of the position at Veracross.

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What is your approach to collaboration with team members in achieving sales goals?

Elaborate on your collaborative methods, such as sharing market insights, strategizing with account executives, and the importance of fostering a team spirit to achieve sales targets collectively. Highlighting teamwork skills emphasizes your fit within Veracross's culture.

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How would you learn about the technology Veracross offers?

You can share your approach to learning about technology products, such as engaging with training materials, initiating discussions with technical teams, or seeking out mentorship within the organization. This demonstrates a proactive desire to fully understand the product offerings that you will be promoting.

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Founded in 2002, Veracross is a fully integrated school information management system that connects administrators, teachers, students, and parents.

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Full-time, remote
DATE POSTED
April 23, 2025

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