Digital Activation Strategist - Remote

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...

Remote Work Environment 💻

Summer Hours 🌞

Retirement Savings Matching Plan (RRSP). Plan for your future with us! 💸

Personal Spending Account 💰

Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account)

17 Paid Days Off (in addition to 13 Personal Days) 🌅

This includes an extra day off during the month of your birthday 🍰- our gift to you!

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️

Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen!

📣HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?

Read about us here! (spoiler alert… we are the home of The Weather Network )📍Canada’s #1 most trusted brand in media for the third year in a row!

WHY WE NEED YOU? GLAD YOU ASKED...

As a Digital Activation Strategist, you will be a key member of the product & marketing team, driving SEM and SEO strategies for Pelmorex, The Weather Network and MeteoMedia brands across our D2C and B2B divisions. Your role will involve enhancing our digital presence through effective search engine marketing, organic search optimization and other digital strategies for the business. Balancing technical expertise with strategic thinking, you'll ensure alignment with marketing goals to maximize audience engagement, conversions, and growth across our portfolio of brands.

This is a remote position, but we are only considering candidates who are eligible to work and are currently located in Canada only.

The role requires working in East Standard Hours.

WHAT IS THE DAY TO DAY LOOK LIKE

SEM/Digital Marketing Responsibilities:
Plan, manage, execute, and optimize user acquisition strategies, including SEM on Play/App Stores, App Store Optimization, and social media platforms, to acquire audiences in key markets supporting our global acquisition efforts
Determine the best digital channels (e.g., SEM, social media, email marketing, programmatic) to achieve campaign objectives and business goals.
Effectively manage budgets, allocating and optimizing according to the best media mix and to maximize ROI.
In conjunction with the team, implement, optimize and execute successful digital marketing campaigns aligned with goals such as brand awareness, lead generation, and customer retention for our B2C and B2B divisions
Work closely with internal teams and external partners to ensure the effective deployment of and performance tracking of digital and creative across various platforms and ad networks including any landing page set up and troubleshooting
Oversee relationships with lead-gen vendors, agencies, and other vendor partners.
Monitor and analyze digital campaign performance, making data-driven adjustments to improve results and uncover insights
Utilize digital analytics tools to gain insights into user behavior, campaign performance and customer journey
Experiment with new platforms and channels and analyze target demographics aligned with our brand positioning and marketing strategy
Conduct A/B tests on ad creatives, and targeting to refine strategies and increase conversion rates.
Provide reporting and strategic insights to senior leadership, product, and marketing teams SEM performance.
Provide strategy, support and analysis of our email marketing efforts to incorporate strategies into broad campaigns to optimize outreach and management efforts
Stay informed of platform updates, algorithm changes, and industry trends to apply best practices.

SEO Responsibilities:

Develop and execute SEO strategies to Increase organic visibility, keyword rankings, and traffic for our digital platforms for B2C and B2B divisions
Identify content opportunities and optimize website content, metadata, & internal linking
Be the go-to for SEO and collaborate with product teams and developers to address technical SEO issues and provide recommendations.
Execute technical SEO including optimizing website content, metadata, internal linking, and structure to improve crawlability and propose web improvements and core vitals with knowledge of web development language (HTML, Javascript, CSS and JSON)
Work with product and content teams to ensure all website content is SEO-friendly, follows best practices, and aligns with targeted keywords.
Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other platforms. Provide actionable insights and recommendations to improve results.
Continuously conduct keyword research to identify opportunities to improve crawlability and overall search rankings.
Conduct regular SEO audits to ensure best practices are followed, identify growth opportunities, and analyze competitors to uncover SEO advantages.
Analyze and report on SEO metrics (ROI and KPIs) to assess effectiveness and suggest improvements.

WE ARE HOPING YOU HAVE

University Degree/Diploma in Marketing or related field.
3-5 years of SEM and SEO experience with a track record of user acquisition, campaign management, and increasing organic traffic.
Expertise in paid search platforms (Google Ads, Apple, Meta, Twitter, LinkedIn).
Strong understanding of iOS/Android ecosystems
Proficiency in SEO tools (Google Search Console, Google Analytics, SEMrush) and web analytics.
Knowledge of web development language (HTML, JavaScript, CSS, JSON, etc.)
In-depth knowledge of technical SEO, trends, and optimization techniques.
Excellent analytical, communication, organizational, and leadership skills.
Self-motivated, detail-oriented, and adept at thriving in a fast-paced environment.
Passionate about digital advertising and staying ahead of industry trends.
Bilingual (EN/FR) would be an asset

DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY…

Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that's right, we don’t subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment

INTERESTED? IT GETS BETTER….

Course Reimbursement Program 📚 We want you to keep learning, so we can too
Open and transparent communication, including All Hands Meetings with our CEO
Pelmorex Learning Academy 🏫 includes offerings like French, Leadership (for people leaders and non-leaders alike), yoga, mindfulness
Your mental health is important to us! 🧠 We partner with Inkblot for virtual counseling sessions
Frequent employee pulse surveys 📝 we value your feedback so we can continue to make Pelmorex a great place to work!
Free online doctor visits 👩‍⚕️ with Maple Online Healthcare
While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up 🗣 We have an anonymous reporting platform (Speakfully) to ensure everyone’s voice is heard

OUR PROMISE TO YOU...

We’re highly focused on doing the right thing.

We’ll discuss issues and timelines professionally, so you have the time you need to do the best work you can

You will see the result of your work pushed out to real users quickly

We’re a team that enjoys learning new technologies and we’re open to trying new things

We’ll try our best not to bog you down with boring meetings

Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. #youwanttoworkhere

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Digital Activation Strategist - Remote, Pelmorex

Are you ready to embark on an exciting journey as a Digital Activation Strategist with Pelmorex, home of The Weather Network? In this vibrant remote role, you’ll be the driving force behind our SEM and SEO strategies, aiming to elevate our digital presence in both direct-to-consumer and business-to-business sectors. Imagine enhancing brand visibility by managing user acquisition strategies, optimizing campaigns across social media and play/app stores, and ensuring we capture our audience's attention effectively. You'll get to collaborate with talented internal teams and external partners, leveraging keen insights from digital campaign performances while experimenting with new platforms to stay ahead of industry trends. This isn't just another job; it's a fantastic opportunity to make a significant impact. Alongside exciting challenges, Pelmorex offers a host of benefits including summer hours, a personal spending account for your well-being, and generous vacation policies. Plus, being part of our IDEAS team means you're contributing to a diverse and inclusive workplace. Although we celebrate various backgrounds and experiences, we look for those with 3-5 years of SEM and SEO expertise, an analytical mindset, and a passion for digital marketing. Ready to join us in making the world smarter and safer through data-driven insights? Apply today and let’s weather the digital storm together!

Frequently Asked Questions (FAQs) for Digital Activation Strategist - Remote Role at Pelmorex

What does a Digital Activation Strategist do at Pelmorex?

A Digital Activation Strategist at Pelmorex plays a crucial role in driving SEM and SEO strategies for our brands, including The Weather Network and MeteoMedia. This position involves optimizing digital presence through various marketing strategies, analyzing user behavior, and ensuring campaigns align with business goals. You'll collaborate closely with internal teams to enhance audience engagement and conversions while utilizing analytics tools for insights.