Senior Performance Marketing Analyst

As a Senior Performance Marketing Analyst at Vestwell, you'll be responsible for overseeing the entire marketing funnel. This includes designing and managing drip campaigns using HubSpot, maintaining and optimizing our contact database, and collaborating with various teams to align marketing initiatives with business objectives. Also, you'll generate detailed reports and dashboards to track key KPIs, conduct A/B testing to optimize campaigns, and continuously analyze data to identify opportunities for improvement.

To be considered for the Senior Performance Marketing Analyst role at Vestwell, candidates should have 3-5+ years of experience in performance marketing analytics, ideally within the financial or technology sectors. Proficiency in tools like HubSpot and Salesforce, strong analytical skills, and the ability to develop comprehensive dashboards in Tableau or Sigma are critical. We value detail-oriented candidates who can manage multiple projects effectively in a fast-paced environment.

The Senior Performance Marketing Analyst at Vestwell will report directly to our Head of Marketing Growth. This structure promotes an agile working environment, where you can influence key marketing decisions. You'll collaborate closely with other departments, including Finance and Sales, to ensure our marketing strategies align with broader business goals, making your role crucial in steering our marketing initiatives toward success.

At Vestwell, our Senior Performance Marketing Analyst will work primarily with HubSpot and Salesforce for marketing automation and CRM needs. Additionally, tools like Tableau or Sigma are used for developing dashboards that monitor marketing funnel performance. We value the integration of technology in enhancing efficiency and improving lead nurturing, making proficiency in these systems vital for success.

The expected salary range for the Senior Performance Marketing Analyst position at Vestwell is between $95,000 and $115,000. This range is based on the New York market and similar metro areas, and it may vary depending on the location where the role is ultimately hired. We offer competitive compensation to attract top talent who can drive our marketing initiatives.

In your response, highlight any specific projects or campaigns you've managed using HubSpot. Discuss how you utilized its functionalities for drip campaigns and contact management. Emphasize your ability to analyze the results and adjust strategies based on performance data, showcasing your impact on previous marketing initiatives.

Share a structured method, such as defining KPIs before launch, utilizing analytics tools post-campaign, and comparing results against expected outcomes. Discuss your experience with A/B testing and how you use insights to inform future campaigns, demonstrating your data-driven approach to marketing analysis.

Discuss specific practices such as regular database audits, using data validation processes, and segmenting contacts to ensure targeted communications. Highlight any tools or systems you’ve implemented to maintain data integrity and how it has enhanced marketing effectiveness.

Select a project that clearly demonstrates your skills as a performance marketing analyst. Describe the objectives, your analytical approach, the tools used, and the measurable outcomes achieved. Emphasize your role in driving this success and any collaboration with other teams.

Discuss key metrics such as conversion rates, lead generation efficiency, and ROI. Explain why these metrics are important and how they inform your strategies. Providing quantifiable results from past experiences can strengthen your answer.

Emphasize your organizational skills and methodologies, like prioritizing tasks based on urgency and impact. Mention any project management tools you use and how they help streamline your work, ensuring high-quality outputs even in a fast-paced environment.

Emphasize the importance of cross-functional collaboration, particularly with sales and finance teams, to align marketing strategies with business goals. Provide examples of successful collaborations in your past roles and how they contributed to overall campaign success.

Explain your systematic approach to A/B testing, including how you form hypotheses, select variables to test, and analyze results. Provide an example of a successful A/B test you've implemented, showcasing the insights gained and their impact on campaign decisions.

Discuss common challenges such as data overload or the need to quickly adapt strategies based on changing market conditions. Highlight your problem-solving skills and any strategies you employ to overcome these challenges successfully.

Express genuine enthusiasm for Vestwell's mission to empower savers and its innovative approach in the fintech space. Discuss how your skills align with the company's goals and how you see yourself contributing to its growth, fostering a connection between your professional aspirations and Vestwell's vision.