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Account Director, Los Angeles

WHAT YOU’LL DO


Viant has an exciting opportunity on our Los Angeles sales team for an Account Director to evangelize new business, generate awareness, and grow sales of our Viant DSP.  This is a tremendous opportunity to have an instrumental role in the growth and development of a territory.  


Our Account Directors are enthusiastic, self-starters who drive revenue while expanding their client bases; they are hunters who are focused on new business as opposed to farmers. With excellent communication and interpersonal skills, the ideal candidate works well with cross- functional team members in order to help our clients navigate changes in the media landscape and leverage Viant’s DSP platform and data services to grow their business.  


THE DAY-TO-DAY
  • Curate a rallying, leading presence of the overall sales team to inspire action by vocal participation in team meetings
  • Identify new business opportunities with media agencies and advertiser's in the Los Angeles metro area
  • Consult with clients to uncover marketing objectives and align our solutions to deliver against those goals
  • Generate a high volume of sales related activity including cold calls, meeting, presentations, proposals, and more. Must consistently meet or exceed revenue quota assignment
  • Responsible for driving new and growing existing revenue through long term contracts and contract negotiation
  • Cultivate relationships with clients, gain deep insight into their business, and ultimately provide solutions to their marketing and advertising goals
  • Expand Viant’s footprint across the territory and within key accounts by cross-selling and up-selling product portfolio
  • Provide feedback to the company on how to best service clients' needs


GREAT TO HAVE
  • 6-8 years programmatic/ad tech sales experience
  • Strong understanding and enthusiasm about the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies
  • Ability to thrive in a fast-paced work environment, while being able to quickly gain product efficiency across our broad set of offerings
  • Smart, articulate, polished, self-driven, highly motivated team player with excellent problem solving skills, as well as superb organizational, written, and verbal communication skills
  • A consultative, strategic thinker with great energy and enthusiasm for prospecting for new business and excellent closing skills
  • Demonstrated proficiency in demo-premised and solution-premised selling
  • Bachelor’s degree required


WHO WE ARE
  • Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Viant DSP®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.


LIFE AT VIANT
  • Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more. 


$140,000 - $150,000 a year
The range provided is Viant’s reasonable estimate of the base compensation for this role. Actual total compensation includes commissions and will be based on several factors including work experience and education.

Not the right position for you? Check out our other opportunities! 

Viant Careers


#LI-MK1 #LI-Hybrid




About Viant


Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements. Learn more at viantinc.com.


Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.


By clicking “Apply for this Job” and providing any information, I accept the Viant California Personnel Privacy Notice.

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CEO of Viant
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Average salary estimate

$145000 / YEARLY (est.)
min
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$140000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Director, Los Angeles, Viant

Are you an ambitious go-getter with a knack for building relationships? Viant is on the lookout for an Account Director to join our vibrant Los Angeles sales team! This isn’t just any role; it’s your chance to be pivotal in the expansion of our business as you evangelize our industry-leading Demand Side Platform (DSP). With a keen eye for spotting new opportunities, you’ll be engaging with media agencies and advertisers throughout the dynamic Los Angeles metro area. Imagine consulting with clients to help them achieve their marketing objectives while showcasing how Viant's innovative data services can elevate their advertising game. You’ll be crafting proposals and presentations, all while driving significant revenue growth. At Viant, we appreciate self-starters, and your strong understanding of digital media trends combined with your consultative approach will shine in this position. Experience in programmatic advertising is a significant plus. Plus, you’ll be joining a fantastic workplace that genuinely cares about its employees, offering perks like unlimited PTO and comprehensive health benefits. If you thrive on challenges and have a passion for new business growth, this is your moment to join Viant and make a remarkable impact! 

Frequently Asked Questions (FAQs) for Account Director, Los Angeles Role at Viant
What does an Account Director at Viant do?

As an Account Director at Viant, you’ll lead the charge in generating new business, primarily focusing on working with media agencies and advertisers in the Los Angeles area. You’ll be responsible for fostering client relationships, understanding their marketing objectives, and aligning Viant’s DSP solutions with their goals. Your role is essential in driving both new and incremental revenue through effective sales strategies.

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How can I prepare for the Account Director position at Viant?

To prepare for the Account Director position at Viant, it’s crucial to familiarize yourself with the latest trends in digital media, programmatic advertising, and data management strategies. Ensure you understand how Viant’s DSP operates and think through strategies for engaging with potential clients. Additionally, honing your communication and negotiation skills will be vital.

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What are the qualifications for the Account Director role at Viant?

Viant seeks candidates with 6-8 years of experience in programmatic advertising or ad tech sales. A Bachelor’s degree is required, along with a strong understanding of digital media trends. Candidates should have exceptional problem-solving abilities, excellent communication skills, and a consultative sales approach.

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What is the work culture like at Viant as an Account Director?

The work culture at Viant is dynamic, innovative, and supportive. We value professional growth, which can be seen in our commitment to employee well-being, offering perks like paid parental leave and unlimited PTO. As an Account Director, you will be part of a motivated team, working together to inspire and drive success while celebrating achievements along the way.

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What kind of clients will I work with as an Account Director at Viant?

In this role, you will work with a diverse array of clients in the Los Angeles area, including media agencies and advertisers looking to leverage Viant’s DSP. You’ll help them navigate the complexities of digital advertising and provide tailored solutions that align with their marketing objectives.

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What are the salary expectations for an Account Director at Viant?

The salary range for the Account Director position at Viant is between $140,000 - $150,000 per year. This is an estimate of base compensation, with actual total earnings potentially including commissions and contingent upon work experience and education.

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How does Viant support its employees in professional growth?

Viant is dedicated to investing in employee development through various professional growth opportunities. This includes comprehensive training programs, mentorship, and a culture that encourages innovation, ensuring that our employees remain at the forefront of industry trends.

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Common Interview Questions for Account Director, Los Angeles
Can you describe your experience with programmatic advertising and how it applies to the Account Director role?

When answering this question, focus on specific experiences where you successfully implemented programmatic strategies. Share quantitative results from past roles to illustrate your impact, and discuss how this experience equips you to excel in the Account Director position at Viant.

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How do you approach building relationships with clients?

Discuss your methodical approach to relationship building, which could include initial contact strategies, understanding client needs, and maintaining continuous communication. Use examples from past experiences to show your effectiveness in cultivating long-term partnerships.

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What strategies do you employ to identify new business opportunities?

Explain your techniques for market research, networking, and leveraging industry events to spot opportunities. Provide examples of how you successfully identified and pursued new business prospects in previous roles.

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How do you handle objections during sales presentations?

It's essential to convey that you listen to client concerns and respond with relevant solutions. Share real-life examples of objections you’ve faced and how you turned them into opportunities by providing further clarifications or adjustments.

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How do you tailor your sales strategies to different clients?

Share your approach to understanding diverse client needs through in-depth research and consultations. Explain how you adapt your presentation style and solutions based on the client’s specific business challenges.

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Describe a time when you exceeded a revenue target.

Provide a specific example that highlights your goal-setting strategy, the actions you took, and the outcome. Use this case study to demonstrate your ability to drive results and meet objectives consistently.

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How do you keep yourself updated with the latest trends in ad tech?

Discuss the resources you use for staying informed, such as industry reports, webinars, and networking with peers. Illustrate how this knowledge has informed your past strategies or decisions in the ad tech space.

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Can you explain the importance of a consultative sales approach?

Detail why a consultative sales approach is effective, focusing on client-centric strategies that build trust and encourage long-term partnerships. Share examples of how this approach has led to successful outcomes in your previous work.

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What are some of the biggest challenges you anticipate in the Account Director role at Viant?

Identify challenges such as increased competition or evolving client needs. Discuss strategies you might employ to address those challenges and reassure the interviewer of your proactive mindset.

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Why do you want to work as an Account Director at Viant?

Craft a genuine response that reflects your passion for the role and the company. Discuss Viant’s reputation in the industry, your alignment with its values, and your desire to contribute to its growth and success.

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Viant® is a technology company focused on driving growth for marketers.

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Full-time, on-site
DATE POSTED
November 25, 2024

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