Inventory Partner Analyst

As an Inventory Partner Analyst at Viant, you'll be responsible for analyzing a vast media marketplace and collaborating with Viant sellers to boost customer outcomes. Your role will include managing partnerships with media owners, analyzing datasets for inventory quality, and providing support to the Media Strategy and Investment team.

To succeed as an Inventory Partner Analyst at Viant, strong analytical skills and proficiency in tools like Excel are essential. A basic understanding of SQL and online advertising concepts will also be beneficial. Exceptional communication and time-management skills will help you thrive in this collaborative environment.

At Viant, the environment is fast-paced and results-driven, making it an exciting place for those who love to take on challenges. You'll work alongside a talented team that values professional development and personal well-being, supported by great benefits and a strong workplace culture.

While a background in digital advertising can be advantageous for the Inventory Partner Analyst role at Viant, it is not strictly necessary. What’s most important is your willingness to learn and adapt, especially as you engage with the unique challenges of the programmatic advertising landscape.

For the Inventory Partner Analyst role at Viant, a Bachelor's Degree is required. This foundational education helps ensure you have the critical thinking skills necessary for this analytical and relationship-oriented position.

Viant offers a competitive compensation range of $50,600 - $65,000 for the Inventory Partner Analyst role. Actual pay will depend on several factors including your work experience and education, ensuring fair remuneration for your skills.

At Viant, we believe in investing in our employees' professional growth. As an Inventory Partner Analyst, you will have access to ongoing training, mentorship programs, and opportunities to advance within our innovative advertising technology company.

When approaching large datasets, I ensure to employ both detail-oriented analysis and strategic visualization tools. I break down complex data into understandable components, utilizing Excel for calculations and patterns, while also communicating findings effectively to the team.

Building strong relationships with media owners involves maintaining consistent communication, understanding their goals, and being responsive to their needs. I prioritize open dialogue and work collaboratively to align strategies that benefit both parties.

In a previous role, I encountered a snag in a private marketplace deal related to data discrepancies. I immediately gathered the relevant metrics, collaborated with the involved parties to diagnose the issue, and proposed solutions, leading to a successful resolution.

Programmatic buying is a complex process that automates the purchase of digital advertising. I understand its importance in enhancing efficiency and targeting across channels, and I focus on utilizing data to develop strategies that cater to audience behaviors.

Prioritizing in a fast-paced environment requires a mix of strategic planning and flexibility. I assess deadlines, the impact of tasks on the overall project, and maintain a proactive approach to ensure that the most critical tasks are completed first.

I find tools like Excel invaluable for data analysis, but I am also increasingly interested in learning SQL for more complex queries. Additionally, visualization tools can aid in translating data into actionable insights that can be easily communicated.

My motivation stems from the dynamic nature of digital advertising. The industry is constantly evolving, presenting new challenges and opportunities. I thrive on the ability to influence customer outcomes and drive success through data-driven decision-making.

I believe that open communication is key. I would approach the situation by discussing our differing viewpoints and presenting data or evidence to support my perspective while being open to feedback. It's essential to work towards a collaborative solution.

To stay current in the digital marketing landscape, I regularly read industry blogs, attend webinars, and engage with professional communities. Networking with peers helps me gain insights that can inform my strategies and best practices.

In a previous analytics project, I led a team in assessing campaign performance. We analyzed data to refine targeting, resulting in a significant increase in engagement. The insights we shared with stakeholders reinforced our strategies and drove impressive results.