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Director, Field enablement and activation

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges.  Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

The Field Enablement & Activation lead is a pivotal role that works with sales leadership on enablement strategy, builds programs, and pulls them through for adoption in the field. You’ll constantly improve the program, looking at metrics to measure outcomes and leading indicators of program effectiveness, gathering feedback from the field, and adjusting to changes in GTM strategy and our industry.

This position is a business partner to our sales leadership. This role isn’t just about building and leading enablement programs but also about fostering a culture of continuous improvement and excellence in sales execution. As the first Field Enablement hire, you’ll set the foundation for a scalable enablement function that supports our ambitious growth targets. 

🦸🏻‍♀️ Your responsibilities

  • Partner closely with your sales leadership stakeholders, align on their metrics , and help them achieve Writer’s revenue goals

  • Develop and implement sales enablement programs that include new-hire sales process and methodology training, ongoing sales skills training, and ever boarding

  • Work closely with sales teams to monitor the usage and effectiveness of enablement resources

  • Gather feedback and insights from sales teams to continuously improve playbooks, training materials, and sales strategies

  • Lead the creation and maintenance of sales content, templates, and job aids that support the sales process

  • Establish metrics and KPIs to measure the impact of sales enablement initiatives on sales efficiency and revenue growth

🚣 Team Responsibilities

As a member of the Enablement team, you’ll contribute to these team goals and projects:

  • Deliver onboarding bootcamp and virtual sessions in your area of expertise

  • Own projects, collaborate on goals, and staffing for our Revenue Kickoffs and team offsites

  • Scale and organize our enablement content and keep it up-to-date in our fast moving space

📊 Metrics you’ll influence or be accountable for:

  • Leading indicators of program success (sales stage conversion, pipeline build)

  • Adoption rates of enablement programs

  • Certification completion rate

  • Sales skills and performance improvements post-training

  • Key sales metrics, such as revenue generated, deal size, win rates, and sales cycle length (influenced metrics)

⭐️ Is this you?

  • Proven experience in field activation, sales enablement, or a related field in the SaaS software, AI and data ecosystem, or integration/automation space

  • Strong understanding of sales processes and strategies, particularly in a high-growth tech environment

  • Consultative skills and a track record of building strong relationships with sales leadership

  • Success in designing and implementing effective enablement programs

  • Excellent communication and leadership skills, capable of driving change and adoption across various teams

  • Deep commitment to understanding and supporting sales teams, ensuring they have the tools and knowledge needed to succeed

  • Analytical mindset with the ability to track, understand, and act upon sales performance metrics

  • Excellent cross-functional collaboration skills, as a key member of a high-performing enablement team

  • Preference for candidates who’ve worked with complex sales cycles, matrixed organizations, and highly technical products selling to IT personas

AND

  • Proactive leadership, comfortable in a high-stakes, fast-paced environment

  • Collaborative and team-oriented, with a hands-on approach to problem-solving

  • Open to honest (and kind) feedback

  • Self-aware and committed to learning the why for both successes and failures

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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Average salary estimate

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$120000K
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What You Should Know About Director, Field enablement and activation , Writer

Are you a passionate leader ready to take on the challenge of driving sales success? Writer, a trailblazer in the generative AI landscape, is seeking a Director of Field Enablement and Activation to join our vibrant team in San Francisco. This isn’t just another role; it’s an opportunity to transform how our sales teams engage and deliver extraordinary results. You’ll collaborate closely with sales leadership, shaping the enablement strategy that empowers our teams to hit ambitious growth targets. By designing impactful training programs and analyzing performance metrics, you will craft the foundation for a scalable enablement function. Your expertise will foster a culture of continuous improvement as you gather feedback, refine playbooks, and establish measurable KPIs to gauge the success of our initiatives. At Writer, every day offers a chance to innovate, lead, and make a real impact. If you have a proven track record in field activation or sales enablement within a SaaS or tech environment, coupled with a consultative mindset, we want to hear from you! Join us as we empower enterprises with our full-stack AI solution, making work not just easier but smarter. Become part of a team dedicated to building a better future of work at Writer, where your contributions will be recognized and celebrated. Ready to embark on this exciting journey? Let’s connect and explore the possibilities together!

Frequently Asked Questions (FAQs) for Director, Field enablement and activation Role at Writer
What does a Director of Field Enablement and Activation at Writer do?

As a Director of Field Enablement and Activation at Writer, you will be responsible for developing and implementing sales enablement programs, collaborating closely with sales leadership to align on crucial metrics and drive revenue goals. Your role includes creating training resources, gathering feedback, and continuously refining our programs to improve sales execution and support our company's ambitious growth strategy.

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What skills are needed for the Director of Field Enablement and Activation position at Writer?

To excel as the Director of Field Enablement and Activation at Writer, candidates should possess strong leadership and communication skills, a consultative mindset, and a solid understanding of sales strategies in high-growth tech environments. Proven experience in field activation or sales enablement, particularly in SaaS or AI, is crucial for success in this role.

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What makes Writer a great place to work for a Director of Field Enablement and Activation?

Writer has been recognized as one of the top places to work by Inc. Magazine and a top AI company by Forbes. At Writer, you'll be part of a dynamic team that thinks big and moves fast. We foster a collaborative environment where your ideas are valued, and you have the opportunity to make a significant impact on our growth and success.

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What metrics will a Director of Field Enablement and Activation influence at Writer?

In this role, you will influence several key metrics, including sales stage conversion rates, pipeline build, adoption rates of enablement programs, certification completion rates, and improvements in sales performance post-training. These metrics will help guide your strategies and measure the impact of your enablement initiatives.

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How can I prepare for an interview as a Director of Field Enablement and Activation at Writer?

To prepare for your interview for the Director of Field Enablement and Activation position at Writer, focus on showcasing your past experiences in sales enablement and field activation. Be ready to discuss specific programs you've developed, metrics you've influenced, and your approach to collaborating with sales leadership. Familiarizing yourself with Writer’s solutions and culture will also help you articulate how your vision aligns with our goals.

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What is the company culture like at Writer for a Director of Field Enablement and Activation?

Writer promotes a culture of innovation and collaboration. As the Director of Field Enablement and Activation, you’ll be encouraged to share ideas, receive constructive feedback, and continuously learn. Our commitment to diversity and inclusion ensures a supportive environment where every voice matters, creating a dynamic space for personal and professional growth.

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What career development opportunities exist for a Director of Field Enablement and Activation at Writer?

As a Director of Field Enablement and Activation at Writer, you’ll have access to various career development opportunities, including a learning and development stipend, mentorship programs, and the ability to contribute to and learn from high-performing cross-functional teams. Your role provides a pathway to senior leadership positions as you help shape the future of sales enablement at our company.

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Common Interview Questions for Director, Field enablement and activation
How do you approach creating a sales enablement program?

When creating a sales enablement program, I start by collaborating with sales leadership to identify their specific needs and objectives. I analyze current performance metrics to establish a baseline, and then design customized training and resources tailored to their goals. I also ensure to gather feedback and iterate on content to maintain its relevance and effectiveness.

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Can you describe a successful sales enablement initiative you've implemented in the past?

Absolutely! At my previous company, I developed a comprehensive onboarding program that included interactive workshops and ongoing training modules for new sales hires. This initiative significantly improved new hire ramp-up time and sales performance indicators by over 20%. I leveraged feedback from participants to continuously refine the program, ensuring its long-term success.

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What metrics do you think are most important to track in sales enablement?

The most important metrics to track in sales enablement include adoption rates of training programs, sales performance improvements (like revenue increases and win rates), and metrics that indicate an enhancement in sales efficiency, such as sales cycle length and conversion rates. Monitoring these metrics provides insight into the effectiveness of our enablement strategies.

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How do you gather feedback from sales teams to improve enablement resources?

I prioritize open communication channels with sales teams, conducting regular surveys, one-on-one interviews, and focus groups to solicit their input on enablement resources. This collaborative approach not only fosters trust but also aids in creating targeted content that addresses their real-world challenges and needs.

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How do you ensure alignment between sales enablement and company objectives?

To ensure alignment between sales enablement and company objectives, I engage in regular discussions with executive leadership and sales management to understand strategic goals. This enables me to tailor our enablement programs directly to support these objectives. Additionally, I establish clear metrics that tie enablement success back to overarching business goals.

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What experience do you have with sales methodologies?

I have extensive experience with various sales methodologies, including SPIN Selling and Challenger Sales. In previous roles, I've successfully integrated these methodologies into training programs, ensuring that teams can effectively apply them during sales interactions. I constantly stay updated on market trends to adapt our methodologies accordingly.

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How do you prioritize initiatives within a sales enablement function?

I prioritize initiatives by assessing their potential impact on sales performance and alignment with strategic business goals. I also consider feedback from sales leadership and teams to understand their pressing needs, enabling me to focus on initiatives that will provide the greatest return on investment.

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Can you discuss a time when you had to lead a significant change in your organization?

In one instance, I led a transition to a new sales enablement platform that required extensive change management. I developed a detailed communication plan, organized training sessions, and provided ongoing support to ensure smooth adoption. This proactive approach resulted in high user adoption rates and improved overall sales efficiency.

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What role does technology play in your sales enablement strategy?

Technology is central to my sales enablement strategy. It provides tools for training, analytics, and resource management that enhance the learning experience for sales teams. Utilizing platforms for learning management, CRM integration, and performance tracking ensures that enablement resources are accessible and relevant, fostering continuous improvement.

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How do you adapt your enablement strategies to accommodate different learning styles?

I recognize that team members have diverse learning styles, so I create a mix of training formats, such as workshops, video modules, and hands-on exercises to cater to varied preferences. By conducting needs assessments and gathering ongoing feedback, I can further tailor my approaches to ensure all learners are engaged and supported effectively.

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Writer is the full-stack generative AI platform for enterprises. We empower your entire organization — support, operations, product, sales, HR, marketing, and more.

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CULTURE VALUES
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 26, 2024

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