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Director, Field enablement and activation

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges.  Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

The Field Enablement & Activation lead is a pivotal role that works with sales leadership on enablement strategy, builds programs, and pulls them through for adoption in the field. You’ll constantly improve the program, looking at metrics to measure outcomes and leading indicators of program effectiveness, gathering feedback from the field, and adjusting to changes in GTM strategy and our industry.

This position is a business partner to our sales leadership. This role isn’t just about building and leading enablement programs but also about fostering a culture of continuous improvement and excellence in sales execution. As the first Field Enablement hire, you’ll set the foundation for a scalable enablement function that supports our ambitious growth targets. 

🦸🏻‍♀️ Your responsibilities

  • Partner closely with your sales leadership stakeholders, align on their metrics , and help them achieve Writer’s revenue goals

  • Develop and implement sales enablement programs that include new-hire sales process and methodology training, ongoing sales skills training, and ever boarding

  • Work closely with sales teams to monitor the usage and effectiveness of enablement resources

  • Gather feedback and insights from sales teams to continuously improve playbooks, training materials, and sales strategies

  • Lead the creation and maintenance of sales content, templates, and job aids that support the sales process

  • Establish metrics and KPIs to measure the impact of sales enablement initiatives on sales efficiency and revenue growth

🚣 Team Responsibilities

As a member of the Enablement team, you’ll contribute to these team goals and projects:

  • Deliver onboarding bootcamp and virtual sessions in your area of expertise

  • Own projects, collaborate on goals, and staffing for our Revenue Kickoffs and team offsites

  • Scale and organize our enablement content and keep it up-to-date in our fast moving space

📊 Metrics you’ll influence or be accountable for:

  • Leading indicators of program success (sales stage conversion, pipeline build)

  • Adoption rates of enablement programs

  • Certification completion rate

  • Sales skills and performance improvements post-training

  • Key sales metrics, such as revenue generated, deal size, win rates, and sales cycle length (influenced metrics)

⭐️ Is this you?

  • Proven experience in field activation, sales enablement, or a related field in the SaaS software, AI and data ecosystem, or integration/automation space

  • Strong understanding of sales processes and strategies, particularly in a high-growth tech environment

  • Consultative skills and a track record of building strong relationships with sales leadership

  • Success in designing and implementing effective enablement programs

  • Excellent communication and leadership skills, capable of driving change and adoption across various teams

  • Deep commitment to understanding and supporting sales teams, ensuring they have the tools and knowledge needed to succeed

  • Analytical mindset with the ability to track, understand, and act upon sales performance metrics

  • Excellent cross-functional collaboration skills, as a key member of a high-performing enablement team

  • Preference for candidates who’ve worked with complex sales cycles, matrixed organizations, and highly technical products selling to IT personas

AND

  • Proactive leadership, comfortable in a high-stakes, fast-paced environment

  • Collaborative and team-oriented, with a hands-on approach to problem-solving

  • Open to honest (and kind) feedback

  • Self-aware and committed to learning the why for both successes and failures

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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Average salary estimate

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$120000K
$150000K

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What You Should Know About Director, Field enablement and activation , Writer

At Writer, we're on the lookout for an innovative and driven Director of Field Enablement and Activation to join our team in Austin. As the leader in generative AI platforms, we're committed to transforming how enterprises operate, and your role will be crucial in that mission. You'll partner with our sales leadership to design and implement cutting-edge enablement programs that empower teams to exceed Writer's ambitious revenue objectives. Your responsibilities will include developing comprehensive training initiatives for new hires and existing staff alike, continuously improving resources based on direct feedback, and measuring the success of these programs through key performance indicators. This isn’t just about teaching; it’s about fostering a culture of excellence and agility in sales execution. You’ll be instrumental in creating and maintaining valuable tools and templates that enhance the sales process and will use analytics to track effectiveness. The best candidates will have proven experience in a SaaS or AI environment, a solid understanding of sales strategies, and exceptional leadership skills. As we scale our organization, you'll help set the foundation for our enablement function, making this a truly impactful role at Writer. With our supportive and dynamic workplace, we invite you to help shape our future by equipping our sales teams with the knowledge and resources they need to succeed. If you're passionate about building engaging programs in a high-growth tech environment, we want to hear from you!

Frequently Asked Questions (FAQs) for Director, Field enablement and activation Role at Writer
What are the responsibilities of the Director of Field Enablement and Activation at Writer?

The Director of Field Enablement and Activation at Writer is responsible for partnering with sales leadership to develop and implement effective enablement programs. This includes designing training for new hires, ongoing sales skills training, and continuously improving sales resources based on feedback. The role also involves establishing metrics to measure the success of these initiatives and fostering a culture of excellence within the sales team.

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What qualifications are needed for the Director, Field Enablement and Activation role at Writer?

To succeed as the Director of Field Enablement and Activation at Writer, candidates should have substantial experience in field activation or sales enablement, preferably within the SaaS or AI industry. A strong understanding of sales processes, excellent communication abilities, and proven success in implementing impactful enablement programs are essential qualifications.

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How does the Director of Field Enablement contribute to Writer's sales growth?

The Director of Field Enablement at Writer contributes to sales growth by designing programs that enhance sales skills and processes, leading to improved performance and efficiency. By establishing KPIs and monitoring resource usage, this role ensures that the sales team is well-equipped to achieve Writer's revenue targets, directly influencing success and growth.

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What metrics will the Director of Field Enablement and Activation be responsible for at Writer?

In the role of Director of Field Enablement and Activation at Writer, you will be accountable for leading indicators of program success such as sales stage conversion, pipeline build, and adoption rates of enablement programs. Additionally, measuring certification completion rates and improvements in key sales metrics like revenue generated and win rates will be crucial responsibilities.

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What benefits are offered to the Director of Field Enablement and Activation role at Writer?

Writer offers a comprehensive benefits package for the Director of Field Enablement and Activation role, including generous PTO, medical and dental coverage, paid parental leave, and various stipends for wellness, home office setup, and personal development. Additionally, employees have access to company stock options and a 401k plan, making it a rewarding opportunity.

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Common Interview Questions for Director, Field enablement and activation
How would you approach the development of a new sales training program?

When developing a new sales training program, I would start by gathering input from sales leadership to identify specific needs and goals. Following that, I would analyze current sales processes and resources to pinpoint gaps and areas for improvement. A structured plan including hands-on workshops, e-learning modules, and continuous feedback loops would ensure the program is relevant and effective.

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Can you describe a successful sales enablement initiative you've led?

Absolutely! One successful initiative I led involved overhauling the onboarding program for new sales hires. By streamlining the curriculum and integrating real-world scenarios, we improved new hire readiness by 40%. This initiative not only boosted confidence but also resulted in an increase in first-month sales performance.

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What metrics do you believe are key indicators of a successful enablement program?

Key indicators of a successful enablement program include adoption rates of sales resources, sales performance improvements post-training, the speed of ramp-up for new hires, and overall changes in revenue metrics linked to the training provided. Tracking these indicators helps refine the program based on real performance data.

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How do you gather feedback from sales teams to improve enablement resources?

Gathering feedback from sales teams can be accomplished through regular surveys, one-on-one discussions, and post-training evaluations. I also prioritize creating an open communication channel where team members feel comfortable sharing their thoughts on what’s working and what needs adjustment, fostering a culture of continuous improvement.

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What role does analytics play in your approach to sales enablement?

Analytics play a crucial role in my approach to sales enablement by providing objective data that informs decision-making. By analyzing metrics such as sales performance before and after training or tracking usage of resources, I can assess effectiveness and directly correlate productivity improvements to our enablement initiatives.

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How would you ensure alignment between sales and marketing teams?

To ensure alignment between sales and marketing teams, I would advocate for regular collaborative meetings focusing on shared goals and strategies. Jointly developing customer personas and messaging can create a unified approach, ensuring both teams are working towards common objectives and understanding each other’s impact on the sales process.

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Describe your experience with creating sales playbooks.

Creating sales playbooks has been an integral part of my experience in sales enablement. I focus on developing comprehensive, user-friendly documents that outline successful sales strategies, including key messaging, objection handling techniques, and role-specific processes, ensuring that sales teams have a clear guide for driving successful engagement with prospects.

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What strategies do you use to drive adoption of new sales tools?

To drive adoption of new sales tools, I utilize a combination of hands-on training sessions, easy-to-follow documentation, and ongoing support. I also highlight the benefits and efficiencies that the tools bring, showcasing success stories from early adopters to encourage wider buy-in throughout the sales team.

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How do you handle resistance to new processes among sales teams?

When encountering resistance to new processes, it's important to take a collaborative approach. I would engage team members in open discussions to understand their concerns, provide clarity about the reasons for the changes, and illustrate the positive outcomes that can come from adopting the new processes. Building trust and demonstrating empathy can help in easing the transition.

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What motivates you to excel in a field enablement role?

I am truly passionate about helping sales teams achieve their goals and seeing their success as a direct result of effective enablement. The ability to influence performance, foster a culture of continuous learning, and contribute to the overarching growth of an innovative company like Writer motivates me to excel in this role.

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Writer is the full-stack generative AI platform for enterprises. We empower your entire organization — support, operations, product, sales, HR, marketing, and more.

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CULTURE VALUES
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 26, 2024

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